Salesforce Basecamp<\/a> events in Munich, D\u00fcsseldorf and Berlin.<\/p> Audi e-tron with Functions-on-Demand<\/b><\/p>
With the Audi e-tron, Audi introduced its first fully electric production vehicle in the fall of 2018 and with Functions-on-Demand, Audi customers can continually adapt their cars with the ability to temporarily or permanently obtain special equipment such as lights, driver-assistance systems and infotainment. This solution, built with Salesforce Marketing Cloud, allows Audi to provide its customers maximum flexibility and customization of their vehicles. Salesforce powers communication for Functions-on-Demand, putting Audi customers in the center of the process: customers receive personalized services through one single interface, and in turn, Audi benefits from a closer connection to its customers and better understanding of their needs.<\/p>
\u201cIn the Fourth Industrial Revolution, artificial intelligence and IoT are setting new customer expectations,\u201d said Markus Ehrle, SVP Enterprise Business, Germany, Salesforce. \u201cThis transformation is especially significant in the automotive industry. Audi understands this, and is unifying the customer journey on Salesforce to give customers an innovative experience without any roadblocks.\u201d<\/p>
About Audi<\/b><\/p>
The Audi Group with its Audi, Ducati and Lamborghini brands is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. AUDI AG’s wholly-owned subsidiaries include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese\/Italy) and Ducati Motor Holding S.p.A. (Bologna\/Italy).<\/p>
<\/p>","protected":false},"excerpt":{"rendered":"
Audi\u2019s innovative solution, Functions-on-Demand, to be featured on stage at Salesforce Basecamp events in several German cities MUNICH\u2014April 17, 2019\u2014Audi Germany, a leading manufacturer of automobiles and motorcycles in the premium segment, is pooling its expertise in the area of e-mobility with Salesforce (NYSE: CRM), the global leader in CRM, to deliver smart, personalized customer […]<\/p>\n","protected":false},"author":156,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1917],"sf_topic":[1734,1744,1763],"sf_product":[1759,2363],"sf_industry":[1796,1787],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724,1803],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21718","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_product-agentforce-marketing","sf_product-customer-360","sf_industry-automotive","sf_industry-manufacturing","sf_location-amer","sf_location-europe-middle-east-africa-2"],"yoast_head":"\n
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