{"id":21776,"date":"2019-09-30T05:00:00","date_gmt":"2019-09-30T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21776"},"modified":"2024-09-16T15:13:49","modified_gmt":"2024-09-16T22:13:49","slug":"salesforce-positioned-as-a-leader-in-2019-gartner-magic-quadrant-for-crm-lead-management","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2019\/09\/30\/salesforce-positioned-as-a-leader-in-2019-gartner-magic-quadrant-for-crm-lead-management\/","title":{"rendered":"Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management"},"content":{"rendered":"<p><i>Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report<\/i><\/p> <p><b>SAN FRANCISCO\u2014September 30, 2019\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management. <\/p> <p>\u201cSalesforce Pardot has been focused on enabling enterprise and high-growth businesses to bring together sales and marketing teams, empowering them to better engage buyers, close deals faster and build deeper relationships with customers,\u201d said Michael Kostow, SVP and GM of Salesforce Pardot. \u201cAnalytics and artificial intelligence are two critical pieces to every account-based marketing strategy and should be accessible to every B2B marketer to close the gap between sales and marketing.\u201d<\/p> <p>According to Gartner, \u201cGood lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view.\u201d<\/p> <p><b>Salesforce Pardot<\/b><\/p> <p>Pardot is marketing automation on the world&#8217;s #1 CRM. With Pardot, marketers can create more meaningful connections, generate more pipeline, and empower sales teams to close more deals. <\/p> <p><b>Additional Information<\/b><\/p> <ul> <li>A complimentary copy of the 2019 Gartner Magic Quadrant for CRM Lead Management is available for download <a href=\"https:\/\/www.salesforce.com\/form\/pardot\/gartner-crm-lead-management\/\">here<\/a>. <\/li> <li>Follow <a href=\"https:\/\/twitter.com\/salesforce\">@salesforce<\/a> and <a href=\"https:\/\/twitter.com\/Pardot\">@pardot<\/a> on Twitter.<\/li> <\/ul> <p><b>Gartner Disclaimer<\/b><\/p> <p>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner&#8217;s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/p> <p> <\/p>","protected":false},"excerpt":{"rendered":"<p>Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report SAN FRANCISCO\u2014September 30, 2019\u2014Salesforce (NYSE: CRM), the global leader in CRM, today announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management. [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1792],"sf_theme":[1917],"sf_topic":[1752,1734],"sf_product":[1759,2363,1765],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21776","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-product","sf_theme-customer-engagement","sf_topic-awards-and-recognition","sf_topic-customer-engagement","sf_product-agentforce-marketing","sf_product-customer-360","sf_product-pardot","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management - 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