{"id":21796,"date":"2019-11-07T05:00:00","date_gmt":"2019-11-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21796"},"modified":"2024-09-16T15:13:48","modified_gmt":"2024-09-16T22:13:48","slug":"salesforce-named-a-leader-in-enterprise-marketing-software-suites-by-independent-research-firm","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2019\/11\/07\/salesforce-named-a-leader-in-enterprise-marketing-software-suites-by-independent-research-firm\/","title":{"rendered":"Salesforce Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm"},"content":{"rendered":"<p><b>SAN FRANCISCO, November 7, 2019<\/b>\u2014Salesforce [NYSE: CRM], the global leader in CRM, today announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave\u2122: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support.<\/p> <p>Salesforce Marketing Cloud provides intelligent marketing for today\u2019s connected customer. With Marketing Cloud, marketers are empowered to know their customers, personalize marketing with <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/\">Einstein<\/a>, engage with them across email, mobile, social, digital advertising and more, and analyze the impact to improve campaign performance. <\/p> <p>\u201cCompanies all over the world are challenged with understanding customer wants and needs, how to engage with them across channels and how to analyze campaign results to drive improvements,&quot; said Adam Blitzer, CEO of Marketing Cloud at Salesforce. \u201cOnly Salesforce provides companies with a complete marketing platform across B2B and B2C including email marketing, social, digital advertising and analytics, as well as commerce, service and other critical touch points in the customer journey.\u201d<\/p> <p><b>Additional Information<\/b><\/p> <ul> <li>The Forrester Wave<sup><i>TM<\/i><\/sup>: Enterprise Marketing Software Suites, Q3 2019 is available <a href=\"https:\/\/www.salesforce.com\/form\/marketingcloud\/conf\/forrester-enterprise-marketing-software-q3-2019\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-18&amp;player=&amp;FormCampaignId=7010M0000025g7cQAA&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=\">here<\/a>.<\/li> <li>To learn more about Salesforce Marketing Cloud, please visit: <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\">https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/<\/a><\/li> <\/ul> <p><b>Connect with Salesforce<\/b><\/p> <ul> <li>Follow <a href=\"https:\/\/twitter.com\/salesforce\">@salesforce<\/a> and <a href=\"https:\/\/twitter.com\/marketingcloud\">@marketingcloud<\/a> on Twitter<\/li> <li>Like Marketing Cloud on Facebook: <a href=\"https:\/\/www.facebook.com\/MarketingCloud\/\">https:\/\/www.facebook.com\/MarketingCloud\/<\/a><\/li> <\/ul><\/p>","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, November 7, 2019\u2014Salesforce [NYSE: CRM], the global leader in CRM, today announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave\u2122: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1776],"sf_theme":[1917,1912,1915],"sf_topic":[1752,1746,1734,1757,1744,1726,1732,1758,1741],"sf_product":[1759,2363],"sf_industry":[1774],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21796","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_theme-future-of-work","sf_topic-awards-and-recognition","sf_topic-commerce","sf_topic-customer-engagement","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-marketing","sf_topic-salesforce-partners","sf_product-agentforce-marketing","sf_product-customer-360","sf_industry-communications-and-media","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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