{"id":42740,"date":"2020-11-24T05:00:00","date_gmt":"2020-11-24T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=42740"},"modified":"2021-02-24T10:46:18","modified_gmt":"2021-02-24T18:46:18","slug":"einstein-now-delivers-80bn-predictions","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2020\/11\/24\/einstein-now-delivers-80bn-predictions\/","title":{"rendered":"Salesforce Einstein Now Delivers 80+ Billion AI-Powered Predictions Every Day"},"content":{"rendered":"\n<p><em>Adoption surges as customers adapt to rapidly shifting market conditions<\/em>.<\/p>\n\n\n\n<p><em>Customers such as AdventHealth, Icebreaker, Maersk, Orvis, Pacer Sports and Entertainment, and Sun Basket use Einstein to improve sales, service, marketing and commerce<\/em>.<\/p>\n\n\n\n<p><strong>San Francisco \u2014 November 24, 2020 \u2014<\/strong> Salesforce, [NYSE: CRM], the global leader in CRM, today announced that Einstein, the first comprehensive AI for CRM, now delivers more than 80 billion AI-powered predictions every day across all Salesforce products for sales, service, marketing and commerce. The new all digital, work-from-anywhere world has accelerated our customers\u2019 use of Einstein to sell smarter, deepen customer relationships, scale customer support and personalize experiences, from anywhere.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/articles\/world-wide-ai-spending-expected-to-double-in-next-four-years-11598520600?mod=djemAIPro\" target=\"_blank\" rel=\"noreferrer noopener\">IDC predicts<\/a><sup>1<\/sup> that global spending on AI will double in the next four years \u2013 reaching $110 billion in 2024 \u2013 as companies see an opportunity to boost innovation, improve customer service and automate routine tasks so their employees can focus on more strategic work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>AI is now an imperative, not a nice-to-have.&#8221;<\/p><cite>Marco Casalaina, General Manager of Einstein, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>\u201cAI is now an imperative, not a nice-to-have. Einstein substantiated what many have asked for years: How and when will AI really drive enterprise-level value, at scale,\u201d said Marco Casalaina, GM of Einstein. \u201cThe pandemic forced companies to invest in the technologies that quickly add value. Einstein does exactly this by working invisibly behind the scenes to predict customer behavior and preferences, at scale.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Einstein: Delivering AI-powered predictions at incredible scale<\/strong><\/h2>\n\n\n\n<p>Einstein makes applications smarter with built-in automation and AI on top of existing CRM data. Einstein gets smarter with each new piece of data added to a customer\u2019s CRM, which makes Einstein uniquely positioned to deliver the best outcomes for sales, service, marketing and commerce.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Einstein Platform<\/strong>: <strong>More than 80 billion predictions*<\/strong> every day across all Salesforce products (sales, service, marketing, commerce)<\/li><li><strong>Einstein for Service<\/strong>: <strong>300% increase in Einstein Bot sessions<\/strong> since February of this year \u2013 a <strong>680% increase<\/strong> compared to 2019; <strong>700% increase in predictions<\/strong> for agents assistance and service automation (year over year)&nbsp;<\/li><li><strong>Einstein for Commerce<\/strong>: <strong>300% increase in daily predictions <\/strong>for Einstein for Commerce in Q3 2020 (year over year)<\/li><li><strong>Einstein for Marketing<\/strong>: <strong>67% increase<\/strong> in Einstein for Marketing Cloud daily predictions in Q3 to help marketers create more personalized messages over email and mobile channels<\/li><li><strong>Einstein for Sales<\/strong>: <strong>32% increase<\/strong> in converting prospects to buyers for customers using Einstein Lead Scoring by providing insights about past customer interactions<\/li><li><strong>Einstein Search<\/strong>: <strong>More than 1.5 million<\/strong> natural language searches per month (1.5 natural language searches every second); <strong>100+ million<\/strong> personalized keyword searches per month.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2878\" height=\"1508\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-42746\" data-id=\"42746\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png 2878w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=1024&amp;h=537 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=1536&amp;h=805 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=2048&amp;h=1073 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=368&amp;h=193 368w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Screen-Shot-2020-11-20-at-12.28.39-PM-2.png?w=1218&amp;h=638 1218w\" sizes=\"(max-width: 2878px) 100vw, 2878px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">More than 1.5m natural language searches are conducted on Einstein Search per month<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1600\" alt=\"Einstein Bots screenshot\" class=\"wp-block-jetpack-slideshow_image wp-image-42747\" data-id=\"42747\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png 739w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=139&amp;h=300 139w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=473&amp;h=1024 473w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=709&amp;h=1536 709w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=122&amp;h=264 122w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=169&amp;h=365 169w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=678&amp;h=1468 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=69&amp;h=150 69w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/Einstein-Bots-on-Chat-2.png?w=89&amp;h=193 89w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Einstein for Service has seen a 300% increase in Einstein Bot sessions since February of this year \u2013 a 680% increase compared to 2019<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"854\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-42791\" data-id=\"42791\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png 1440w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=300&amp;h=178 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=768&amp;h=455 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=1024&amp;h=607 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=264&amp;h=157 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=500&amp;h=297 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=678&amp;h=402 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=150&amp;h=89 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=325&amp;h=193 325w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/engagement-scoring-1.png?w=1218&amp;h=722 1218w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Einstein for Marketing has seen a 67% increase in daily predictions in Q3 to help marketers create more personalized messages over email and mobile channels<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customers are using Einstein to navigate the pandemic and emerge stronger<\/strong><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Orvis taps Einstein to develop highly personalized conversations with customers<\/strong><\/h5>\n\n\n\n<p>As the pandemic hit, outdoor apparel and lifestyle brand Orvis <a href=\"https:\/\/www.salesforce.com\/blog\/orvis-ai-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">turned to Einstein for Marketing Cloud<\/a> to drive stronger engagement as a greater percentage of its customers began shopping online. Orvis uses Einstein to develop highly personalized communications for its customers, and Einstein\u2019s capabilities ensure that they meet their customers\u2019 expectations. For example, Orvis\u2019 most engaged customer segment grew by 20 percent, which goes hand-in-hand with sales growth. And since they shifted to focus on the right customer conversation with targeted email campaigns, traffic increased more than 30 percent, and click-through rates by 22 percent. They can also respond 6x faster to trends customers are interested in.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Internet Creations uses Einstein to improve forecast accuracy of cash flow during COVID-19<\/strong><\/h5>\n\n\n\n<p>As the newly appointed CEO of Internet Creations, a business technology and consulting firm, in 2020, Felisa Palagi was tested by the pandemic right away. With growing delays in customer payments, it was becoming difficult to forecast their short- and long-term cash flow. The company needed a way to keep the business running, while also being empathetic to the challenges their customers were facing. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/blog\/artificial-intelligence-cash-flow-prediction\/\" target=\"_blank\">They adopted Einstein<\/a> to more accurately predict cash flow, and Einstein Prediction Builder to arrive at 2.5x more accurate forecasts, while taking less than one hour to build a prediction. They also adopted Einstein Bots, which led to faster response times for their customers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Icebreaker trusts Einstein to exceed shopper expectations<\/strong><\/h5>\n\n\n\n<p>Outdoor apparel retailer Icebreaker is able to scale its personalization capabilities <a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/customer-success-stories\/icebreaker\/\" target=\"_blank\">with the help of Commerce Cloud Einstein<\/a>, which leverages data science to suggest products for both existing and new shoppers across the entire shopping journey. Icebreaker found that its shoppers clicked on Commerce Cloud Product Recommendations 40 percent more often, leading to 28 percent more revenue from recommended products and an 11 percent overall increase in average order value.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Sun Basket turns to Einstein Bots to keep customers happy amid surging demand<\/strong><\/h5>\n\n\n\n<p>Meal delivery service Sun Basket faced a sudden 50 percent spike in case volume when the pandemic hit and needed to adapt their customer service quickly. The company <a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/blog\/use-chatbots-to-deal-surges-in-case-volume\/\" target=\"_blank\">turned to Einstein Bots<\/a> to manage the influx of customer requests. They increased their reliance on Einstein Bots to help customers track their orders or packages, report any issues with delays or damage, and get a credit or refund. The Sun Basket bots now have the same or even better Customer Effort Score (CES) than human agents (90+ percent).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s ahead for Einstein: Upskilling, innovation, adoption<\/strong><\/h2>\n\n\n\n<p>Salesforce remains focused on helping customers upskill their employees to better use AI in real business environments with<a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Trailhead<\/a>, Salesforce\u2019s free online learning platform. These training modules provide learning content to help anyone understand the<a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/get_smart_einstein_feat\" target=\"_blank\" rel=\"noreferrer noopener\"> basics of AI and how it works<\/a>,<a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/responsible-creation-of-artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\"> the responsible creation of AI<\/a>,<a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/service_bots_basics\" target=\"_blank\" rel=\"noreferrer noopener\"> how to implement chatbots<\/a>,<a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/einstein-next-best-action\" target=\"_blank\" rel=\"noreferrer noopener\"> how to use Next Best Actions<\/a> and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Additional information<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/guide.einstein.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Einstein\u2019s Guide to AI Use Cases<\/strong><\/a><strong>: <\/strong>Learn how AI can lead to improved metrics across the board and add a positive impact on your customers, employees and bottom-line. This guide shares relevant AI use cases based on your role that will help you improve your most critical KPIs.<\/li><li><a href=\"http:\/\/trailhead.einstein.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Einstein on Trailhead<\/strong><\/a><strong>:<\/strong> Tap into this free library of educational content, designed around what people need to learn, rather than what a training department needs to teach. You can choose from various AI topics to learn new skills at your own pace.<\/li><li><a href=\"https:\/\/www.salesforce.com\/dreamforce\/)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dreamforce + DreamTX<\/strong><\/a><strong>:<\/strong> Remain up-to-date with the latest Einstein content and sessions from this year\u2019s event in December.<\/li><\/ul>\n\n\n\n<p><em>* Predictions are forward-looking estimates based on historical data. They use AI and automated machine learning to provide answers that map to specific business outcomes. Predictions might include the best customer service answers for each unique customer case, when to proactively engage with a sales lead, how likely an invoice is to be paid or which products to recommend to increase sales.<\/em><\/p>\n\n\n\n<p><em><sup>1<\/sup> IDC Worldwide Artificial Intelligence Spending Guide, August 2020<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adoption surges as customers adapt to rapidly shifting market conditions. Customers such as AdventHealth, Icebreaker, Maersk, Orvis, Pacer Sports and Entertainment, and Sun Basket use Einstein to improve sales, service, marketing and commerce. San Francisco \u2014 November 24, 2020 \u2014 Salesforce, [NYSE: CRM], the global leader in CRM, today announced that Einstein, the first comprehensive [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":42755,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1727,1792],"sf_theme":[1916,1917],"sf_topic":[1737,1734,1744,1745,2249],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-42740","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-news-announcements-product","sf_content_type-press-releases-product","sf_theme-artificial-intelligence","sf_theme-customer-engagement","sf_topic-artificial-intelligence","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-sales","sf_topic-the-new-normal","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Einstein Now Delivers 80+ Billion AI-Powered Predictions Every Day - Salesforce<\/title>\n<meta name=\"description\" content=\"Adoption surges as customers adapt to rapidly shifting market conditions. 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