{"id":47544,"date":"2021-06-02T04:59:00","date_gmt":"2021-06-02T11:59:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=47544"},"modified":"2024-09-16T15:14:59","modified_gmt":"2024-09-16T22:14:59","slug":"herman-miller-redesigns-its-shopping-experience-with-salesforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/06\/02\/herman-miller-redesigns-its-shopping-experience-with-salesforce\/","title":{"rendered":"Herman Miller Redesigns Its Shopping Experience, Powered by Salesforce"},"content":{"rendered":"\n

Herman Miller increased ecommerce sales by over 300 percent this year<\/em><\/p>\n\n\n\n

San Francisco \u2014 Salesforce Connections \u2014 June 2, 2021 \u2014<\/strong> Salesforce, [NYSE: CRM], the global leader in CRM, today announced that Herman Miller<\/a>, a more than 100-year-old pioneer in design, is teaming up with Salesforce to continue to transform its online store and business strategy. Now, Herman Miller will be able to deliver a more cohesive omni-channel shopping experience, making it easier for customers to furnish and design their space at home, work and beyond. <\/p>\n\n\n\n

With more people re-furnishing and redesigning their homes during the pandemic, Herman Miller saw a dramatic spike in online demand for furniture that supported remote work and lifestyles. <\/p>\n\n\n\n

Transforming the online experience for shoppers<\/h2>\n\n\n\n

Herman Miller has redesigned its e-commerce experience<\/a> from the ground up based on more than 110 hours of customer research and user testing from over 200 participants. The new site has been developed to deliver a consistent, user-friendly experience with additional content that answers common shopper questions. <\/p>\n\n\n\n

New features include enhanced story-telling content and an improved customer-centric navigation designed to provide easier access to popular categories like gaming. In addition, expanded product filtering and a new “Shop the Room” feature enables customers to browse products displayed in lifestyle images with the click of a button. <\/p>\n\n\n\n

To meet customer expectations, speed and scalability needs, Herman Miller teamed up with Salesforce to redesign its ecommerce experience with new functionalities, making shopping more convenient and personalized for customers. <\/p>\n\n\n\n

\u201cFor over a century, Herman Miller\u2019s purpose has been rooted around creating the best designs that improve peoples\u2019 lives. Our customers need a richer, more-informative, more visual online experience that can give them the confidence to make highly-considered furniture buying decisions,\u201d said Ben Groom, Chief Digital Officer, Herman Miller. \u201cWith Salesforce, we have become more integrated across all of our brands and our online shopping experiences now mirror the same quality of our products.\u201d <\/p>\n\n\n\n

With Salesforce, we have become more integrated across all of our brands and our online shopping experiences now mirror the same quality of our products.<\/span><\/p>Ben Groom, Chief Digital Officer, Herman Miller<\/cite><\/blockquote>\n\n\n\n

\u201cDelivering a consistent and immersive experience is key to driving customer loyalty,\u201d said Lidiane Jones, EVP & GM, Salesforce Commerce Cloud. \u201cWith Salesforce, Herman Miller will be able to do just that \u2014 meeting their customers where they are, surfacing products that are most relevant and doing it all on a single platform.\u201d<\/p>\n\n\n\n

Herman Miller has teamed up with Salesforce to better manage the entire customer experience for both their B2B and B2C businesses. Delivering a consistent experience across multiple brands around the globe is no easy task but with Salesforce, speed, scale and consistency are possible. <\/p>\n\n\n\n