{"id":48130,"date":"2021-06-16T05:00:00","date_gmt":"2021-06-16T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=48130"},"modified":"2021-07-27T14:24:34","modified_gmt":"2021-07-27T21:24:34","slug":"salesforce-partners-with-team-usa-olympic-and-paralympic-games-nbcuniversal","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/06\/16\/salesforce-partners-with-team-usa-olympic-and-paralympic-games-nbcuniversal\/","title":{"rendered":"Salesforce Partners with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal"},"content":{"rendered":"\n<p><em>Seven-year partnership establishes Salesforce as an official partner of Team USA, LA28 and NBCU<\/em><\/p>\n\n\n\n<p><strong>SAN FRANCISCO\u2014June 16, 2021\u2014<\/strong>Salesforce (NYSE: CRM), the global leader in CRM, today announced a new, multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years.<\/p>\n\n\n\n<p>As a Founding Partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology to deliver an engaging fan and athlete digital experience over the next seven years.<\/p>\n\n\n\n<p>\u201cAt Salesforce, our mission is to change the world for the better through technology that helps our customers achieve success from anywhere, and we&#8217;re proud to support the Olympic and Paralympic Games in Los Angeles,\u201d said Sarah Franklin, President and Chief Marketing Officer, Salesforce. \u201cWe\u2019re thrilled to partner with LA28, Team USA and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019re thrilled to partner with LA28, Team USA and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans.&#8221;<\/p><cite>Sarah Franklin, President and Chief Marketing Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>As part of its partnership with NBCUniversal, Salesforce will sponsor media coverage of Olympic and Paralympic Games from Tokyo 2020 through LA28. NBCUniversal will also use Salesforce technology to build Olympic and Paralympic fan communities.<\/p>\n\n\n\n<p>\u201cPartnering with Salesforce brings the most cutting-edge technologies to engage fans in the Olympic and Paralympic Games,\u201d said Kathy Carter, Chief Executive Officer, U.S. Olympic and Paralympic Properties, which manages marketing rights for both the LA28 Games and Team USA. \u201cSalesforce will enable Team USA and the LA28 Games to connect with fans in the most personal way, curating connections and content like never before.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cSalesforce is a key partner in NBCUniversal\u2019s own transformation, and we\u2019re so excited to transform the next five Games together,\u201d said Linda Yaccarino, Chairman, Global Advertising &amp; Partnerships, NBCUniversal. \u201cFor the next seven years, we\u2019ll combine fan engagement and content to deliver a personalized experience for every Olympic and Paralympic fan in the U.S. The biggest stage for athletes and brands is now the biggest engine of innovation.\u201d<\/p>\n\n\n\n<section class=\"newsletter newsletter--default newsletter--no-js\">\n\t<header class=\"newsletter__header\">\n\t\t<h2 class=\"newsletter__title\">\n\t\t\tInsight, Opinion, News, and Data\t\t<\/h2>\n\t\t<p class=\"newsletter__subtitle\">\n\t\t\tSign up for Salesforce News &amp; Insights, direct to your inbox.\t\t<\/p>\n\t<\/header>\n\n\t<iframe src=\"https:\/\/cloud.mail.salesforce.com\/newsroomsignup\"\n\t\tclass=\"newsletter__iframe\"\n\t\ttitle=\"Insight, Opinion, News, and Data\"\n\t>\n\t<\/iframe>\n\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">About LA28<\/h3>\n\n\n\n<p>The LA28 Olympic and Paralympic Games will be a platform of inclusion and creativity for athletes and fans around the world, harnessing Los Angeles&#8217; diversity, optimism and youthful energy. LA28 will mark Los Angeles&#8217; third time to host the Olympic Games (previously hosted in 1984 and 1932) and first time to host the Paralympic Games. The LA28 Games Plan will use existing world-class stadiums and sports venues across the Los Angeles region, ensuring a sustainable and fiscally responsible event. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, consumer products, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Team USA&nbsp;<\/h3>\n\n\n\n<p>Team USA is the world&#8217;s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic &amp; Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3168741-1&amp;h=3703422482&amp;u=https%253A%252F%252Fprotect-us.mimecast.com%252Fs%252FsPzGCv2JZwC7VgEf5M7xl%253Fdomain%253Dnam04.safelinks.protection.outlook.com&amp;a=TeamUSA.org\" target=\"_blank\" rel=\"noreferrer noopener\">TeamUSA.org<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About NBCUniversal<\/h3>\n\n\n\n<p>NBCUniversal is one of the world\u2019s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seven-year partnership establishes Salesforce as an official partner of Team USA, LA28 and NBCU SAN FRANCISCO\u2014June 16, 2021\u2014Salesforce (NYSE: CRM), the global leader in CRM, today announced a new, multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":48301,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1722],"sf_theme":[1917],"sf_topic":[1734,1741],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-48130","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-corporate","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-salesforce-partners","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Partners with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal - 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