{"id":58736,"date":"2022-09-20T05:02:00","date_gmt":"2022-09-20T12:02:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=58736"},"modified":"2024-03-06T06:48:25","modified_gmt":"2024-03-06T14:48:25","slug":"genie-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/20\/genie-news\/","title":{"rendered":"Salesforce Announces Genie \u2013 a New Data Platform Powering the World\u2019s First Real-Time CRM"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Salesforce<\/em><strong><em> <\/em><\/strong><em>Genie makes every part of the Customer 360 real time, so every business can deliver magical customer experiences<\/em><\/li>\n\n\n\n<li><em>Companies like <\/em><strong><em>Ford, L\u2019Oreal, Formula 1\u00ae, and PGA TOUR Superstore<\/em><\/strong><em> are using Salesforce Genie to reinvent how they connect with customers, delivering real-time, personalized customer experiences at hyperscale that feel like magic<\/em><\/li>\n\n\n\n<li><em>Strategic partnership innovations expand the power of Genie: Real-time data access and sharing with Snowflake; \u2018Bring your own AI\u2019 with Amazon SageMaker; Privacy-safe first-party advertising integrations<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>San Francisco &#8211; September 20, 2022 &#8211;<\/strong> Salesforce (NYSE: CRM), the global leader in CRM, today unveiled <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce Genie<\/strong><\/a><strong>, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform<\/strong>. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"59281-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"534\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/01-Real-Time-Customer-Graph-Rounded.gif?w=1024\" alt=\"Real Time Customer Graph\" class=\"wp-image-59281\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Genie takes billions of data points about customers in real time from any system or interaction and harmonizes it to one, dynamic single source of truth that changes as a customer does.<\/em><\/figcaption><\/figure>\n<div id=\"59281-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1336\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/01-Real-Time-Customer-Graph-Rounded.gif?w=1024\" alt=\"Real Time Customer Graph\" class=\"wp-image-59281\"\/><figcaption class=\"wp-element-caption\"><em>Genie takes billions of data points about customers in real time from any system or interaction and harmonizes it to one, dynamic single source of truth that changes as a customer does.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Today, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">71% of customers<\/a> expect every interaction with a business to be personalized. However, data remains siloed and duplicative across most companies. Companies on average have <a href=\"https:\/\/www.mulesoft.com\/press-center\/feb-2022-connectivity-benchmark-report\" target=\"_blank\" rel=\"noreferrer noopener\">976 separate applications<\/a> to run their business \u2014 that\u2019s potentially 976 versions of a single customer, leading to disconnected digital experiences.<strong> <\/strong>Responding to customer needs in real time is more critical than ever, but is becoming more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US49018922\" target=\"_blank\" rel=\"noreferrer noopener\">by 2026<\/a>. Companies must seamlessly connect digital and real-world customer interactions in order to provide the most relevant, personalized, and compelling experiences, in every moment.<\/p>\n\n\n\n<p>A <strong>sales rep<\/strong> can no longer rely on in-person communication to close a large deal \u2014 reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. A <strong>service agent<\/strong> runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint \u2014 every agent needs a source of real-time customer truth. With real-time patient data, <strong>healthcare providers<\/strong> can deliver proactive guidance and care recommendations.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">Genie makes every part of Customer 360 more automated, intelligent, and real time.<\/span><\/p>\n<cite>David Schmaier, President and Chief Product Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>&#8220;Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences \u2014 milliseconds matter in this new digital-first world,&#8221; said David Schmaier, President and Chief Product Officer, Salesforce. &#8220;That&#8217;s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real time.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-genie-unify-data-to-build-a-real-time-customer-graph-and-single-source-of-truth-nbsp\">Salesforce<strong> <\/strong>Genie: Unify data to build a real-time customer graph and single source of truth&nbsp;<\/h2>\n\n\n\n<p>As the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f4f6f9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-top-news-from-dreamforce-2022\">Top News from Dreamforce 2022<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/k4GTAs3QVwwdLgu9Dh7Wb7.jpg\"  data-uuid=\"k4GTAs3QVwwdLgu9Dh7Wb7\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Salesforce&#8217;s Cary Chow breaks down the biggest news from Dreamforce 2022<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Genie transforms and harmonizes the data into a real-time customer graph \u2013 a unified customer profile record. Because Genie is built using the Salesforce metadata model, everything in the customer graph is visible and actionable across the entire <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a>, every industry solution, <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>, and customer apps.<\/p>\n\n\n\n<p>With Genie, <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein AI<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/platform\/solutions\/automate-business-processes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flow<\/a> automation services can harness the power of hyperscale real-time data to enable more dynamic and responsive actions and engagement. Einstein, which generates over 175 billion predictions every day, can now deliver personalization and predictions based on real-time data. Flow automation, which saves customers over 100 billion hours every month, can now use real-time data to trigger actions automatically.<\/p>\n\n\n\n<p>And <strong>Genie runs on <\/strong><a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hyperforce<\/strong><\/a>, Salesforce\u2019s public cloud infrastructure. Hyperforce provides <strong>data residency, security, privacy, and regulatory compliance controls<\/strong>, with built-in <strong>data ethics features<\/strong> that govern data and increase consumer trust.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(3,45,96) 0%,rgb(3,45,96) 42%,rgb(0,114,183) 99%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8bd12816c45a940a39ee568a5b164a6c\" id=\"h-unlock-your-trapped-data-with-data-cloud\">Unlock your trapped data with Data Cloud<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75664-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024\" alt=\"\" class=\"wp-image-75664\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75664-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024\" alt=\"\" class=\"wp-image-75664\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f8a07235391196ddc902360e9fd0585e\" id=\"h-data-cloud-spring-24-release-data-cloud-makes-all-enterprise-data-actionable-in-every-salesforce-application-and-workflow\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\">Data Cloud Spring \u201824 Release: Data Cloud Makes All Enterprise Data Actionable in Every Salesforce Application and Workflow<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75430-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75430-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-79ee2f72b36ec333ba028f4e0c0821dc\" id=\"h-inside-the-disruptive-force-of-data-cloud-salesforce-s-fastest-growing-organic-innovation\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\">Inside the Disruptive Force of Data Cloud \u2014 Salesforce\u2019s Fastest-Growing Organic Innovation<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71462-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"71462-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8b992aecf4cf4ecf97b089e133e60804\" id=\"h-how-salesforce-s-data-cloud-drives-the-next-generation-of-ai-powered-enterprise-apps\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\">How Salesforce\u2019s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73509-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"73509-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7baf3b0a124ba33d657db621adff9eae\" id=\"h-new-salesforce-data-cloud-vector-database-will-power-ai-analytics-and-automation-across-the-einstein-1-platform\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\">New Salesforce Data Cloud Vector Database Will Power AI, Analytics, and Automation Across the Einstein 1 Platform<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Partnerships <\/strong>expand the power of Genie with data, AI, and advertising innovation:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Secure real-time and open data sharing between <\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-cdp-snowflake-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce and Snowflake<\/strong><\/a><strong> <\/strong>allows Genie to directly access data stored in Snowflake, and vice-versa, enabling a real-time customer 360 view across the two platforms without moving or duplicating data.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>\u2018Bring your own AI\u2019 with Amazon SageMaker <\/strong>enables organizations and their data scientists to use SageMaker, Amazon\u2019s cloud machine learning platform, directly with Einstein, Salesforce\u2019s AI technology, to build new AI models tailored to the unique needs of their business, and use them in real time across the Customer 360.&nbsp;<\/li>\n\n\n\n<li><strong>First-party advertising with partners such as Amazon Ads or Meta<\/strong> enable new privacy-safe integrations for advertising activation and aggregated insights \u2014 powered by unified first-party data from Salesforce CDP \u2014 for more personalized and efficient marketing at scale.<\/li>\n\n\n\n<li><strong>New AppExchange <\/strong><a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/cloud-collections\/customerdataplatform\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Genie Collection<\/strong><\/a> features 18 Genie partners with apps and experts that help companies automate relevant advertising, enrich customer profiles, and extend the power of real-time data with Salesforce.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"59280-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"675\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1024\" alt=\"Live Predictions with Snowflake\" class=\"wp-image-59280\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png 2732w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1024&amp;h=675 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1536&amp;h=1012 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=2048&amp;h=1349 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=500&amp;h=329 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=293&amp;h=193 293w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1218&amp;h=802 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Provides actionable recommendations in the easiest way by enabling customers to pull in data from Snowflake directly into Einstein Discovery and make predictions in real time without having to move that data around.<\/em><\/figcaption><\/figure>\n<div id=\"59280-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2732\" height=\"1800\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1024\" alt=\"Live Predictions with Snowflake\" class=\"wp-image-59280\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png 2732w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=768&amp;h=506 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1024&amp;h=675 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1536&amp;h=1012 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=2048&amp;h=1349 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=264&amp;h=174 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=500&amp;h=329 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=678&amp;h=447 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=150&amp;h=99 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=293&amp;h=193 293w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Live-Predictions-with-Snowflake.png?w=1218&amp;h=802 1218w\" sizes=\"auto, (max-width: 2732px) 100vw, 2732px\" \/><figcaption class=\"wp-element-caption\"><em>Provides actionable recommendations in the easiest way by enabling customers to pull in data from Snowflake directly into Einstein Discovery and make predictions in real time without having to move that data around.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Customer 360: The world\u2019s first real-time CRM<\/h2>\n\n\n\n<p>Now, Genie makes every Customer 360 cloud and industry solution automated, intelligent, and real time. The full list of new Genie innovations, including strategic partnerships, can be found <a href=\"https:\/\/www.salesforce.com\/news\/stories\/genie-product-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Sales Cloud Genie<\/strong>, every sales rep can receive real-time guidance from Einstein during customer video and voice calls. This enables reps to adapt to the conversation, and automatically receive real-time recommendations to offer customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Service Cloud Genie<\/strong>, every service rep from the contact center to the field can provide proactive service with real-time alerts, and enable reps to intervene, engage the customer, and resolve issues.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Marketing Cloud Genie<\/strong>, every marketer can deliver personalized messages across channels that adapt to customer activity across various brand properties in real time.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Commerce Cloud Genie<\/strong>, every retailer can build tailored shopper experiences that adapt to real-time customer actions, including abandoned shopping carts or actions taken on a website or mobile app.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across any industry, companies can leverage a <strong>unified profile and real-time data<\/strong> to deliver more personalized experiences. For example, in healthcare, where milliseconds matter most, real-time data from Salesforce Genie informs unified patient health scores that healthcare providers use to tailor patient care.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Tableau Genie<\/strong>, every business can monitor KPIs in real time to inform action across the business, including real-time purchase data for sales, real-time case spikes for service, and real-time web traffic for marketing.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>MuleSoft Genie<\/strong>, every business can unlock real-time data across any modern or legacy system.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <strong>Slack Genie<\/strong>, an IT leader can immediately increase efficiency by enabling teams to automatically view real-time data from any channel with intelligent workflows.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing Salesforce Genie Customer Data Cloud\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"http:\/\/salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-4\" target=\"_blank\">\n\t\t\t\t<span>SEE PRODUCT OVERVIEW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1101\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1024\" class=\"tidbit\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png 3385w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=279&amp;h=300 279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=768&amp;h=825 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=953&amp;h=1024 953w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1429&amp;h=1536 1429w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1906&amp;h=2048 1906w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=246&amp;h=264 246w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=340&amp;h=365 340w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=678&amp;h=729 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=140&amp;h=150 140w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=180&amp;h=193 180w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1218&amp;h=1309 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\">Ford, L\u2019Oreal, Formula 1\u00ae, and PGA TOUR Superstore deliver customer magic<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cBeing a customer-first company means creating experiences that are more simple, convenient, and rewarding so that we are consistently earning our customers\u2019 loyalty. Our customer relationships are intricate, so we needed a partner that could transform how we provide seamless and personalized experiences across every touchpoint \u2014 sales, service, marketing, commerce, and IT,\u201d said<strong> Suzy Deering, Global Chief Marketing Officer for Ford<\/strong>. \u201cSalesforce Marketing Cloud and CDP provides the single source of truth we need to connect the customer experience across every step in the journey shopping \u2014 through purchase, accessories, onboarding, and maintenance.&#8221;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe have made the conscious decision to become the leader in BeautyTech, to provide unmet levels of personalization and real-time consumer experiences,\u201d said <strong>Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L\u2019Or\u00e9al. <\/strong>\u201cThanks to Salesforce Marketing Cloud, Personalization Commerce Cloud, and Service Cloud, the whole path of our consumers can be more interconnected, enabling us to connect easily with them at every point of their shopper journey via their preferred on-line and off-line channels, including web, mobile, and in-store,\u201d said<strong> Asmita Dubey, Chief Digital &amp; Marketing Officer at L\u2019Or\u00e9al.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cFormula 1\u00ae has seen explosive growth over recent years, and our growing fan base of 500 million global fans and a global TV audience of 1.5 billion is at the heart of everything we do. We partnered with Salesforce to get a full view of our fanbase, increase and deepen the intensity of fan engagement, and attract new fans,\u201d said<strong> Marek Borowik, Global Head of Fan Engagement at F1<\/strong><strong>\u00ae<\/strong>. \u201cSalesforce will enable us to understand how our data integrates across every channel \u2014 both physical and nonphysical, and across the globe. We knew Salesforce would be the perfect addition to understanding our growing fanbase using AI and automation to deliver scalable, hyper-personalized, and real-time experiences. We can now move away from our siloed set of solutions to have a seamless platform to store and maintain our fan data.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAs the game of golf has increased in popularity the past few years, we knew we needed to quickly elevate our digital presence and deliver personalized, relevant experiences to a new diverse audience across every channel,\u201d <strong>said Jill Thomas, CMO at PGA TOUR Superstore.<\/strong> \u201cWith Salesforce, we\u2019re much more in control of our messaging and are able to deliver the right message, to the right person, at the right time. This allows us to be truly customer-driven and meet people where they are in their journey with the game.\u201d<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" alt=\"Unified Profile\" class=\"wp-block-jetpack-slideshow_image wp-image-59284\" data-id=\"59284\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png 2560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/UnifiedProfile_02.png?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Unified customer profile with channel summary, customer lifetime value, and real-time data stream<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"832\" alt=\"Instant Analytics for CRMA\" class=\"wp-block-jetpack-slideshow_image wp-image-59283\" data-id=\"59283\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Instant-Analytics-for-CRMA.gif?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instant Analytics for CRM Analytics empowers customers to visualize all their data in Salesforce Genie with a single click.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" alt=\"Customer Graph\" class=\"wp-block-jetpack-slideshow_image wp-image-59282\" data-id=\"59282\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png 2560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Customer-Graph.png?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Genie takes billions of data points about customers in real-time from any system or interaction and harmonizes it to one, dynamic single source of truth that changes as a customer does.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Availability<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce Genie is generally available today. &nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Additional Information<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Genie <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li>\n\n\n\n<li>See Genie in action at <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2022\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2022<\/a>.<\/li>\n\n\n\n<li>Learn more about the apps and experts in the <a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/cloud-collections\/customerdataplatform\">AppExchange Genie Collection<\/a>.<\/li>\n\n\n\n<li>Follow @salesforce <a href=\"https:\/\/twitter.com\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">on Twitter<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><em>Editor\u2019s Note: Salesforce Genie is now Salesforce Genie Customer Data Cloud. For the latest on Genie Customer Data Cloud,&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/products\/genie-customer-data-cloud\/\">go here<\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco &#8211; September 20, 2022 &#8211; Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":59294,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1792],"sf_theme":[1912],"sf_topic":[1726],"sf_product":[2363,2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2587,2565],"sf_visibility":[],"coauthors":[2027],"class_list":["post-58736","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_product-customer-360","sf_product-data-360","sf_location-amer","sf_collection-df22-news","sf_collection-df22-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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