{"id":60398,"date":"2022-11-03T05:00:00","date_gmt":"2022-11-03T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=60398"},"modified":"2022-11-10T09:05:37","modified_gmt":"2022-11-10T17:05:37","slug":"digital-innovation-trends-2023","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/11\/03\/digital-innovation-trends-2023\/","title":{"rendered":"MuleSoft Reveals 7 Digital Transformation Trends to Watch in 2023"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Automation, composability, IT democratization, and sustainability top priorities as businesses plan for the new year<\/em><\/p>\n\n\n\n<p>Amid economic uncertainty, companies are prioritizing efficient and sustainable growth for the year ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/top-digital-transformation-trends\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> from Salesforce\u2019s MuleSoft identified seven trends that are key to overcoming increasing operational pressures while still maintaining and improving customer and employee experiences.<\/p>\n\n\n\n<p>\u201cUncertain economic conditions and a renewed focus on operational efficiency are leading business leaders to make critical, near-term investments in technologies that will increase efficiency, productivity, and resilience,\u201d said Matt McLarty, Global Field CTO, MuleSoft. \u201cAutomation, low\/no-code tools, and cybersecurity, among other technologies, will become the most relied upon resources for every organization.&#8221;<\/p>\n\n\n\n<p>Here\u2019s what the report found:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-investment-in-automation-will-surge-as-companies-aim-to-do-more-with-less\">1. Investment in automation will surge as companies aim to do more with less<\/h2>\n\n\n\n<p>Automation drives efficient growth, enhances productivity, and generates much-needed cost savings amid economic uncertainty. For example, Salesforce&#8217;s suite of <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/04\/27\/salesforce-expands-flow-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation technologies<\/a> saves customers over 100 billion hours every month. To drive significant impact in 2023, organizations must adopt more strategic, enterprise-wide automation or <a href=\"https:\/\/www.mulesoft.com\/resources\/api\/what-is-hyperautomation\" target=\"_blank\" rel=\"noreferrer noopener\">hyperautomation<\/a> initiatives.&nbsp;<\/p>\n\n\n\n<p>Many are already doing so, as <a href=\"https:\/\/www.salesforce.com\/news\/stories\/mulesoft-automation-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of organizations<\/a> report that hyperautomation is on their technology roadmap for the next 24 months. To achieve the potential of these initiatives, integration and composability are essential ingredients for digital strategies in the coming year.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60420-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Mulesoft_quote_release.GIF-1.gif?w=1024\" alt=\"\" class=\"wp-image-60420\"\/><\/a><\/figure>\n<div id=\"60420-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Mulesoft_quote_release.GIF-1.gif?w=1024\" alt=\"\" class=\"wp-image-60420\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-composability-will-be-a-core-pillar-of-business-strategies-that-drive-innovation-and-agility\">2. Composability will be a core pillar of business strategies that drive innovation and agility<\/h2>\n\n\n\n<p>Composability immediately enables teams to do more with what they already have, and increases efficiency by enabling teams to reuse existing capabilities to become more agile.<\/p>\n\n\n\n<p>By combining composability strategies like low\/no-code with hyper automation technologies, organizations can alleviate IT delivery capacity restraints and innovate at speed and scale to create the seamless, connected experiences that their customers and users crave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-non-technical-users-will-use-low-no-code-tools-and-automation-to-accelerate-transformation\">3. Non-technical users will use low\/no-code tools and automation to accelerate transformation<\/h2>\n\n\n\n<p>As the demand for digital transformation continues to soar and the IT talent shortage becomes more profound, IT teams are increasingly stretched. 73% of IT leaders <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/07\/mulesoft-it-talent-gap-research-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">agree<\/a> that acquiring IT talent has never been harder. In 2023, low\/no-code tools will be rolled out across the workforce to alleviate these pressures and empower a larger cohort of business technologists to reuse capabilities in their own digital projects.&nbsp;<\/p>\n\n\n\n<p>This approach will help to circumvent IT bottlenecks and speed up transformation. We\u2019ll also see more organizations create <a href=\"https:\/\/www.gartner.com\/en\/articles\/why-fusion-teams-matter\" target=\"_blank\" rel=\"noreferrer noopener\">fusion teams<\/a> that combine both business and technology experts. Equipped with the right tools, these teams are free to innovate with the oversight of the IT department to mitigate any cyber or compliance risk.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-organizations-will-invest-in-total-experience-tx-strategies-to-drive-greater-customer-and-employee-loyalty-and-advocacy\"><strong>4. Organizations will invest in total experience (TX) strategies to drive greater customer and employee loyalty and advocacy&nbsp;<\/strong><\/h2>\n\n\n\n<p>In 2023, organizations will be under more pressure than ever to deliver seamless customer experiences that drive growth, safeguard revenues, and ensure customer loyalty. However, they will increasingly realize that <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-to-engage-employees-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee experience<\/a> is equally critical to their success. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-to-engage-employees-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research<\/a> shows that 86% of IT leaders now say the experience an organization provides its employees and customers is as important as its products and services.&nbsp;<\/p>\n\n\n\n<p>Organizations will combine customer (CX) and employee (EX) experience initiatives to increase revenue and retain scarce talent so they can deliver more agile and resilient business outcomes. To support this, organizations will focus on integration and automation strategies designed to connect the systems and processes that support experiences across the enterprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-firms-will-increasingly-automate-data-driven-decision-intelligence-to-reduce-the-costs-of-wasted-opportunities\"><strong>5. Firms will increasingly automate data-driven decision intelligence to reduce the costs of wasted opportunities&nbsp;<\/strong><\/h2>\n\n\n\n<p>Making well-informed <a href=\"https:\/\/blogs.mulesoft.com\/web-series\/cios-unfiltered\/data-driven-business-led-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">data-driven decisions<\/a> is already a top priority for <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/2022\/02\/build-data-culture.html\" target=\"_blank\" rel=\"noreferrer noopener\">83% of organizations<\/a>. However, the data needed to generate actionable intelligence is often locked away in enterprise silos, creating a roadblock to innovation.<\/p>\n\n\n\n<p>In 2023, we&#8217;ll see a substantial rise in embedding real-time analytics to help break down data silos and create a data fabric that provides automated, intelligent, and real-time insights and reduces untimely decisions. By embedding real-time analytics into the data fabric, organizations will increasingly look to automate decision making, helping them accelerate time-to-value and eliminate wasted opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cybersecurity-defenses-will-become-more-layered-and-integrated-to-protect-from-increasing-threat-complexity\"><strong>6. Cybersecurity defenses will become more layered and integrated to protect from increasing threat complexity<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Investments in distributed architectures and edge technologies will grow even further, introducing even greater security risks. In response, 2023 will see more organizations move toward the cybersecurity mesh approach advocated by <a href=\"https:\/\/www.gartner.com\/en\/doc\/756665-cybersecurity-mesh\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>. By 2024, Gartner <a href=\"https:\/\/www.gartner.com\/en\/doc\/756665-cybersecurity-mesh\" target=\"_blank\" rel=\"noreferrer noopener\">predicts<\/a> organizations adopting a security mesh architecture will reduce the financial impact of security incidents by an average of 90%.<\/p>\n\n\n\n<p>To succeed, organizations will need to manage connections, APIs, compositions, and automation bots from a single interface. This will lead to a growing adoption of lightweight platforms that are designed to work across any architecture or application type \u2013 whether they reside in a public cloud provider\u2019s data center, an on-premises system, or out at an edge device.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-sustainability-will-drive-ongoing-it-investments\"><strong>7. Sustainability will drive ongoing IT investments<\/strong><\/h2>\n\n\n\n<p>Environmental sustainability remains among the biggest challenges facing society. To drive <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/20\/salesforce-announces-carbon-credit-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a> in their own operations, organizations will increasingly look to harness data-driven insights and improved integration across supply chains.&nbsp;<\/p>\n\n\n\n<p>\u201cAs companies gear up for the year ahead, businesses must recognize that effectively utilizing new digital techniques is the only way to ensure growth amidst economic pressures,\u201d Said McLarty. \u201cInvesting in cost efficient, employee- and customer-centric technologies will be critical for companies seeking to remain agile and break away from the competition in 2023.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Read the Top 7 Trends Shaping Digital Transformation in 2023 <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/top-digital-transformation-trends\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>.<\/li><li>Find MuleSoft\u2019s latest automation and integration capabilities <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/06\/29\/mulesoft-automation-integration-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Most recent Salesforce sustainability <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainability-jobs-training-salesforce-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Automation, composability, IT democratization, and sustainability top priorities as businesses plan for the new year Amid economic uncertainty, companies are prioritizing efficient and sustainable growth for the year ahead.&nbsp;&nbsp; A report from Salesforce\u2019s MuleSoft identified seven trends that are key to overcoming increasing operational pressures while still maintaining and improving customer and employee experiences. \u201cUncertain [&hellip;]<\/p>\n","protected":false},"author":409,"featured_media":60401,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755],"sf_theme":[1912],"sf_topic":[],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-60398","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_theme-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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