{"id":65018,"date":"2023-04-26T08:30:00","date_gmt":"2023-04-26T15:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=65018"},"modified":"2023-08-31T13:42:51","modified_gmt":"2023-08-31T20:42:51","slug":"paramount-diversity-reporting-platform","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/04\/26\/paramount-diversity-reporting-platform\/","title":{"rendered":"Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>The innovative reporting platform is designed to help increase representation by analyzing gender, race, and ethnic diversity metrics across television productions<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>New York and San Francisco \u2013 April 26, 2023 \u2013 <\/strong>Today, Paramount Global and Salesforce, the global leader in CRM, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/paramount-global-leverages-groundbreaking-use-of-the-salesforce-platform-to-measure-diversity-across-productions-301808439.html?tc=eml_cleartime\" target=\"_blank\" rel=\"noreferrer noopener\">announced the launch<\/a> of Paramount\u2019s new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce, including Paramount+ with SHOWTIME, BET, CBS, MTV, Nickelodeon, and others.&nbsp;<\/p>\n\n\n\n<p>\u201cTo produce the best content for a diverse global audience, it\u2019s imperative that the teams both in front of and behind the camera and those who are creating content, reflect our audiences. We often say \u2018what gets measured gets done,\u2019 and this data will help us create a baseline for diversity targets, continue to improve representation, make informed long-term diversity, equity, and inclusion commitments in a measurable way, and hold ourselves accountable,\u201d said Bob Bakish, President and CEO, Paramount Global.&nbsp;<\/p>\n\n\n\n<p>\u201cWhile there is no finish line when it comes to equality, every company can make progress in creating a more diverse and inclusive workforce and ecosystem by seeing and acting on their data,\u201d said Marc Benioff, Chair and CEO, Salesforce. \u201cWe&#8217;re incredibly excited to support Bob Bakish and his amazing team on their creation of a new software platform that advances equality across Paramount and the entertainment industry.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>While there is no finish line when it comes to equality, every company can make progress in creating a more diverse and inclusive workforce and ecosystem by seeing and acting on their data<\/p>\n<cite>Marc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Paramount has been <a href=\"https:\/\/www.paramount.com\/inclusion-2021\/our-culture\" target=\"_blank\" rel=\"noreferrer noopener\">publishing diversity data<\/a> of its full-time U.S. employees for some time. And while there have been efforts to track diversity across domestic primetime productions, because there was no uniform method of obtaining access to production suppliers\u2019 diversity statistics, the process of standardizing, consolidating, and understanding data from various sources was challenging and time intensive.<\/p>\n\n\n\n<p>The use of Salesforce\u2019s platform represents the next step in Paramount\u2019s efforts to measure diversity within its production suppliers, which include writers, directors, vendors, contractors, and roles like wardrobe stylists, production assistants, makeup artists, stunt workers, and extras. <\/p>\n\n\n\n<p>To address this challenge, Paramount created a new reporting platform that offers a single dashboard to display statistics of its production suppliers across brands with an eye toward safeguarding the privacy and security of the information. This dashboard and overall framework are designed so that other media organizations and industries can adopt them at their discretion. The platform also will further its <a href=\"https:\/\/contentforchange.paramount.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content for Change<\/a> initiative, which is focused on using data-driven insights to transform its creative ecosystem \u2013 from content and creative supply chain to culture.&nbsp;<\/p>\n\n\n\n<p>Paramount\u2019s Human Resources organization, technology and social impact teams, and Office of Global Inclusion collaborated for several months to plan their framework and created the platform using Salesforce\u2019s low-code developer tools in just four weeks. Having already reduced the process of calculating and visualizing metrics from at least two days of manual work to seconds, Paramount&nbsp;is also planning to further automate parts of the reporting process using features including <a href=\"https:\/\/www.salesforce.com\/products\/platform\/workflow-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Flow<\/a>. Today, it\u2019s the responsibility of the industry to leverage workforce diversity information as a basis for taking meaningful action. The new diversity reporting platform is fundamental to building a data-driven culture within Paramount and driving systemic change across the industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Today, it\u2019s the responsibility of the industry to leverage workforce diversity information as a basis for taking meaningful action.<\/p>\n<\/blockquote>\n\n\n\n<p><em>Learn more about how companies are leveraging data to drive transformation at Salesforce\u2019s <\/em><a href=\"https:\/\/www.salesforce.com\/world-tour\/nyc\/home\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><em>World Tour NYC<\/em><\/a><em> on May 4.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-paramount\">About Paramount<\/h4>\n\n\n\n<p>Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount\u2019s portfolio of consumer brands includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ with SHOWTIME, Pluto TV and Simon &amp; Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry\u2019s most important and extensive libraries of TV and film titles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About Content for Change<\/h4>\n\n\n\n<p>Paramount\u2019s Content for Change is a global company-wide, cross-brand initiative that seeks to harness the power of content to counteract racism, bias, stereotypes, and all forms of hate. Informed and inspired by BET\u2019s groundbreaking campaign, Content for Change applies scientific research, rigor, and data to transform the entire creative ecosystem across three pillars \u2013 the content the company produces, the creative supply chain that powers it, and the culture that underpins everything Paramount does. For more information, go to <a href=\"https:\/\/contentforchange.paramount.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/contentforchange.paramount.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. The innovative reporting platform is designed to help increase representation by analyzing gender, race, and ethnic diversity metrics across television productions New York and San Francisco \u2013 April 26, 2023 \u2013 Today, Paramount [&hellip;]<\/p>\n","protected":false},"author":569,"featured_media":65023,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1917],"sf_topic":[2239,1744],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2834],"sf_visibility":[],"coauthors":[2811],"class_list":["post-65018","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-analytics","sf_topic-customer-success","sf_location-global","sf_collection-world-tour-nyc-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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