{"id":65073,"date":"2023-05-03T05:00:00","date_gmt":"2023-05-03T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=65073"},"modified":"2023-05-02T11:30:33","modified_gmt":"2023-05-02T18:30:33","slug":"esquire-bank-salesforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/05\/03\/esquire-bank-salesforce\/","title":{"rendered":"Esquire Financial Holdings, Inc. Expands Collaboration with Salesforce to Drive Business Growth"},"content":{"rendered":"\n

Esquire Bank aims to enhance client communications with AI-driven automation and real-time personalization<\/em><\/p>\n\n\n\n

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San Francisco \u2014<\/strong><\/strong> May 3, 2023 \u2014<\/strong> Salesforce (NYSE: CRM), the global leader in CRM, today announced that Esquire Financial Holdings, Inc.<\/a> (NASDAQ: ESQ) (the \u201cCompany\u201d), the holding company for Esquire Bank, National Association (collectively \u201cEsquire\u201d), has expanded its use of Salesforce technology to more effectively power its hyper-personalized sales and marketing initiatives aimed at law firms nationally.<\/p>\n\n\n\n

Esquire is a digital-first, branchless bank, which means that it has to nurture and build client relationships nationally across digital channels using targeted or account-based marketing (\u201cABM\u201d) campaigns. Esquire relies primarily on technology to virtually power customer and prospect engagements. Now, through its expanded work with Salesforce, Esquire will leverage artificial intelligence, advanced data analytics, and personalization features to deliver real-time and relevant thought leadership content and experiences to customers and prospects.\u00a0<\/p>\n\n\n\n