{"id":66497,"date":"2023-06-07T05:00:00","date_gmt":"2023-06-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=66497"},"modified":"2024-09-16T15:14:55","modified_gmt":"2024-09-16T22:14:55","slug":"marketing-commerce-gpt-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/","title":{"rendered":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect with their customers<\/li>\n\n\n\n<li>Customers like Rossignol are using Salesforce to drive personalization at scale with AI, data, and CRM<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>San Francisco \u2014 June 7, 2023 \u2014 <\/strong>Today at <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/connections_2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connections<\/a>, Salesforce (NYSE: CRM), the global leader in CRM, introduced its latest generative AI product offerings, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing GPT<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce GPT<\/a>. With Marketing GPT, marketers will be able to automatically generate personalized emails, smarter audience segments, and marketing journeys. And with Commerce GPT, brands will be able to deliver personalized shopping experiences and customized offers that adapt to their customers\u2019 needs, using GPT-powered dynamic buying journeys.<\/p>\n\n\n\n<p><strong>Significance:<\/strong> Generative AI is accelerating productivity and driving efficiency for businesses. Its potential is clear, with <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-for-marketing-research\" target=\"_blank\" rel=\"noreferrer noopener\">60%<\/a> of marketers saying generative AI will transform their role, and 71% reporting they believe it will enable them to focus on more strategic work. However, \u201caccuracy and quality\u201d is marketers\u2019 number one concern, and 63% say trusted customer data is required for generative AI to work.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"66511\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/whatsapp-for-service\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/WhatsApp_SVc_CNX.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/whatsapp-for-service\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Introduces WhatsApp for Service Cloud to Personalize Customer Conversations with AI, Data, and CRM\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"66478\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/cushman-wakefield-sustainability\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/CushmanWakefield_CNX-1.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/cushman-wakefield-sustainability\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLeading Global Commercial Real Estate Firm Accelerates Progress on Climate Action with Salesforce Net Zero Cloud\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/66497\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>What\u2019s new: <\/strong>Marketing GPT will empower marketers to deliver personalized, relevant, and engaging experiences across every touchpoint with generative AI and trusted first-party data from <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/customer-data-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>. With Marketing GPT and Data Cloud, marketers will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work smarter with<strong> Segment Creation<\/strong>,<strong> <\/strong>which gives marketers the ability to create audience segments quickly and improve targeting using natural language prompts and AI-driven recommendations based on trusted data from Data Cloud.<\/li>\n\n\n\n<li>Reduce writing workload with <strong>Email Content Creation<\/strong>,<strong> <\/strong>which can auto-generate personalized emails for improved testing and engagement.<\/li>\n\n\n\n<li>Improve Marketing ROI with <strong>Segment Intelligence for Data Cloud<\/strong>,<strong> <\/strong>which automatically connects first-party data, revenue data, and third-party paid media data for a more comprehensive view of audience engagement.<\/li>\n\n\n\n<li>Deliver the right message at the right time with<strong> Rapid Identity Resolution<\/strong>,<strong> Segmentation, and Engagement<\/strong>,<strong> <\/strong>which automatically resolves customer identities and refreshes segments in Data Cloud to help ensure up-to-date accuracy.<\/li>\n\n\n\n<li>Leverage <a href=\"https:\/\/www.typeface.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeface\u2019s<\/a> generative AI content platform to create contextual visual assets for multi-channel campaigns within Marketing GPT based on specific brand voice, style guides, and messaging.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/wAvRxGsBwcMgXSu2KEjY2S.jpg\"  data-uuid=\"wAvRxGsBwcMgXSu2KEjY2S\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"282\"\/>\n<\/div><\/figure>\n\n\n\n<p>Commerce GPT will enable companies to deliver customized commerce experiences at every step of the buyer\u2019s journey with auto-generated insights and recommendations based on unified real-time data from Data Cloud. With Commerce GPT and Data Cloud, brands will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate growth and conversion strategies while maximizing merchant productivity with <strong>Goals-Based Commerce. <\/strong>This cutting-edge tool empowers businesses to set targets and goals, and then provides actionable insights and proactive recommendations on how to meet them. Powered by Data Cloud, Einstein AI, and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/04\/27\/salesforce-expands-flow-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flow<\/a>, Goals-Based Commerce offers recommendations toward delivering desired outcomes, ranging from improving margins to increasing average order value (AOV).<\/li>\n\n\n\n<li>Supercharge merchant productivity with <strong>Dynamic Product Descriptions<\/strong> that automatically fill in missing catalog data for merchants and revolutionize the customer experience with auto-generated product descriptions tailored to every buyer.<\/li>\n\n\n\n<li>Redefine shopping and loyalty with<strong> Commerce Concierge <\/strong>to power personalized, engaging conversations and help shoppers discover products effortlessly through natural language interactions across channels spanning from digital storefronts to messaging apps.<\/li>\n<\/ul>\n\n\n\n<p>Salesforce partners like <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N3A00000EH1CXUA1\" target=\"_blank\" rel=\"noreferrer noopener\">DEPT<\/a>\u00ae, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N3A00000FP2WtUAL\" target=\"_blank\" rel=\"noreferrer noopener\">Media.Monks<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N3A00000E8VE9UAN\" target=\"_blank\" rel=\"noreferrer noopener\">NeuraFlash<\/a>, and <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=a0N30000009xUI8EAM\" target=\"_blank\" rel=\"noreferrer noopener\">Slalom<\/a> are building a generative AI ecosystem with new accelerators, large language and data models, and integrations to help businesses implement Marketing GPT and Commerce GPT with less cost and complexity.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66501\" data-id=\"66501\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png 1280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Creation.png?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Segment Creation gives marketers the ability to create audience segments quickly and improve targeting using natural language prompts and AI-driven recommendations based on trusted data from Data Cloud.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66500\" data-id=\"66500\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Segment-Intelligence.jpg?w=343&amp;h=193 343w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Segment Intelligence for Data Cloud: Improve Marketing ROI by automatically connecting first-party data, revenue data, and third-party paid media data from Meta and Google ads for a more comprehensive view of audience engagement.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1434\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66502\" data-id=\"66502\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png 2560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=1536&amp;h=860 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=2048&amp;h=1147 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=345&amp;h=193 345w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Dynamic-Product-Descriptions.png?w=1218&amp;h=682 1218w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Dynamic Product Descriptions automatically fill in missing catalog data for merchants and revolutionize the customer experience with product descriptions automatically personalized for every buyer.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2556\" height=\"1436\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66503\" data-id=\"66503\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png 2556w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Goals-Based-Commerce.png?w=1218&amp;h=684 1218w\" sizes=\"(max-width: 2556px) 100vw, 2556px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Goals-Based Commerce empowers businesses to set targets and goals, and then provides actionable insights and proactive recommendations on how to meet them.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2552\" height=\"1430\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66504\" data-id=\"66504\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png 2552w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=768&amp;h=430 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=2048&amp;h=1148 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Commerce-Concierge.png?w=1218&amp;h=683 1218w\" sizes=\"(max-width: 2552px) 100vw, 2552px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With Commerce Concierge, brands can start AI-generated conversations with customers and communicate on any channel \u2014 from digital storefronts to messaging apps \u2014 to find the right product or service.\n<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Soundbites<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cBusinesses are looking to harness new AI advances and tap into vast troves of data to deliver personalized customer experiences across every interaction. Marketing GPT and Commerce GPT \u2014 fueled by trusted and harmonized first-party data \u2014 will revolutionize how businesses interact with customers and at the same time dramatically improve employee productivity.\u201d \u2014 David Schmaier, President and Chief Product Officer, Salesforce<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Marketing GPT and Commerce GPT \u2014 fueled by trusted and harmonized first-party data \u2014 will revolutionize how businesses interact with customers and at the same time dramatically improve employee productivity.<\/p>\n<cite>David Schmaier, President and Chief Product Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSalesforce&#8217;s combination of trusted AI, data, and CRM has allowed us to deliver personalized customer engagement for over 10 years. We\u2019re excited to leverage the latest innovations from Einstein GPT across marketing, commerce, and service to drive greater efficiency, increase productivity, and strengthen customer loyalty.\u201d \u2014 Vincent Wauter, CEO, Rossignol<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTrusted AI is the future of business.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Discover the power of the #1 AI CRM to connect with customers in a whole new way.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Say hello to AI Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Availability:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segment Creation will be in pilot later this summer, and generally available in October 2023.<\/li>\n\n\n\n<li>Email Content Creation will be in pilot in October 2023, and generally available in February 2024.<\/li>\n\n\n\n<li>Rapid Identity Resolution will be generally available in October 2023 and Rapid Segmentation will be generally available later this summer.<\/li>\n\n\n\n<li>Segment Intelligence for Data Cloud will be generally available in October 2023.<\/li>\n\n\n\n<li>Dynamic Product Descriptions will be generally available in July 2023.<\/li>\n\n\n\n<li>Commerce Concierge will be in pilot in October 2023, and generally available in February 2024.<\/li>\n\n\n\n<li>Goals-Based Commerce will be in pilot October 2023, and generally available in February 2024.<\/li>\n\n\n\n<li>Data Cloud for Commerce is available now.<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Marketing GPT\u2019s new data and AI capabilities <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Check out how Commerce GPT is powering commerce everywhere <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Tune into Connections on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/connections_2023?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce brings the power of generative AI to every sales, service, marketing, commerce, and IT interaction to boost productivity and efficiency.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-gpt-resources\/\" target=\"_blank\">\n\t\t\t\t<span>A guide to Salesforce&#039;s AI Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. San Francisco \u2014 June 7, 2023 \u2014 Today at Connections, Salesforce (NYSE: CRM), the global leader in CRM, introduced its latest generative AI product offerings, Marketing GPT and Commerce GPT. With Marketing GPT, [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":66507,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1792],"sf_theme":[1912],"sf_topic":[1737,2498,1746,1726],"sf_product":[1760,1759,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2835,2838],"sf_visibility":[],"coauthors":[1966],"class_list":["post-66497","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-commerce","sf_topic-digital-transformation","sf_product-agentforce-commerce","sf_product-agentforce-marketing","sf_product-customer-360","sf_location-global","sf_collection-connections-2023","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI - Salesforce<\/title>\n<meta name=\"description\" content=\"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI\" \/>\n<meta property=\"og:description\" content=\"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T22:14:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Erika Symczak\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/264a1b64797c5fb8db92cb20ff3355b5\"}],\"headline\":\"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI\",\"datePublished\":\"2023-06-07T12:00:00+00:00\",\"dateModified\":\"2024-09-16T22:14:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\"},\"wordCount\":1006,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\",\"name\":\"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg\",\"datePublished\":\"2023-06-07T12:00:00+00:00\",\"dateModified\":\"2024-09-16T22:14:55+00:00\",\"description\":\"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News Explorer\",\"item\":\"https:\/\/www.salesforce.com\/news\/news-explorer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/264a1b64797c5fb8db92cb20ff3355b5\",\"name\":\"Erika Symczak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=gf9ac7313ba2a95e0dae286cc80061dd4\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=g\",\"caption\":\"Erika Symczak\"},\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/author\/esymczak\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI - Salesforce","description":"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/","og_locale":"en_US","og_type":"article","og_title":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI","og_description":"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect","og_url":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_modified_time":"2024-09-16T22:14:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"6 minutes","Written by":"Erika Symczak"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/264a1b64797c5fb8db92cb20ff3355b5"}],"headline":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI","datePublished":"2023-06-07T12:00:00+00:00","dateModified":"2024-09-16T22:14:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/"},"wordCount":1006,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/","url":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/","name":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg","datePublished":"2023-06-07T12:00:00+00:00","dateModified":"2024-09-16T22:14:55+00:00","description":"Marketing GPT and Commerce GPT innovations will combine generative AI with trusted, real-time data from Data Cloud, transforming how companies connect","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/06\/Mkt_Comm_GenAi_CNX.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/marketing-commerce-gpt-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News Explorer","item":"https:\/\/www.salesforce.com\/news\/news-explorer\/"},{"@type":"ListItem","position":2,"name":"Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/264a1b64797c5fb8db92cb20ff3355b5","name":"Erika Symczak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=gf9ac7313ba2a95e0dae286cc80061dd4","url":"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/961a7d74204dee008624fa1bced4d625e32f61919f78483acec409b2c37326af?s=96&d=mm&r=g","caption":"Erika Symczak"},"url":"https:\/\/www.salesforce.com\/news\/stories\/author\/esymczak\/"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/66497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/sf_press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/users\/128"}],"version-history":[{"count":13,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/66497\/revisions"}],"predecessor-version":[{"id":70177,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/66497\/revisions\/70177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/66507"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=66497"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=66497"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=66497"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=66497"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=66497"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=66497"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=66497"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=66497"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=66497"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=66497"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=66497"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=66497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}