{"id":70301,"date":"2023-09-07T05:00:00","date_gmt":"2023-09-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=70301"},"modified":"2024-04-17T10:19:46","modified_gmt":"2024-04-17T17:19:46","slug":"ai-usage-research","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/07\/ai-usage-research\/","title":{"rendered":"New AI Usage Data Shows Who\u2019s Using AI \u2014 and Uncovers a Population of \u2018Super-Users\u2019"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nearly half of the general population uses generative AI, and over one-third of them use it every single day<\/em><\/li>\n\n\n\n<li><em>Fifty-two percent of generative AI users say their usage is increasing, while half of the population has never tried it<\/em><\/li>\n\n\n\n<li><em>Sixty-four percent of non-users say they would use generative AI more if it was safe\/secure<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><strong>San Francisco \u2013 September 7, 2023 \u2013 <\/strong>Salesforce (NYSE: CRM), the #1 AI CRM,<strong> <\/strong>today released <em>Generative AI Snapshot Research: The AI Divide,<\/em> a survey of more than 4,000 people<em> <\/em>across the United States, UK, Australia, and India. The research shows that 49% of people have used <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>, with over one-third of these users tapping into the technology daily and planning to use it even more. However, the data also shows that half of all people have never used the technology, and 64% of them would use it more if it was safe\/secure.&nbsp;<\/p>\n\n\n\n<p>&#8220;This data shows just how quickly generative AI usage has taken off in less than a year,&#8221; said Clara Shih, CEO of Salesforce AI. &#8220;In my career, I\u2019ve never seen a technology get adopted this fast. Now, for AI to truly transform how people live and work, organizations must develop AI that is rooted in trust, and easily accessible for everyone to do more enjoyable, productive work.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In my career, I\u2019ve never seen a technology get adopted this fast. Now, for AI to truly transform how people live and work, organizations must develop AI that is rooted in trust, and easily accessible for everyone to do more enjoyable, productive work.<\/p>\n<cite>Clara Shih, CEO of Salesforce AI<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-super-users-showcase-technology-s-potential\">Generative AI \u201csuper-users\u201d showcase technology\u2019s potential<\/h2>\n\n\n\n<p>According to the research, generative AI users are a young, engaged, and confident group of \u201csuper-users,\u201d meaning they use the technology frequently and believe they are well on their way to mastering it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>65% of generative AI users are Millennials or Gen Z, and 72% are employed.&nbsp;<\/li>\n\n\n\n<li>Nearly 6 in 10 users believe they are on their way to mastering the technology.<\/li>\n\n\n\n<li>70% of Gen Z report using the technology and 52% of them trust the technology to help them make informed decisions.<\/li>\n<\/ul>\n\n\n\n<p>And, users aren\u2019t slowing down anytime soon \u2014 52% say their usage of generative AI is increasing compared to when they first started.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"70305-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1024\" alt=\"\" class=\"wp-image-70305\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg 1280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"70305-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1024\" alt=\"\" class=\"wp-image-70305\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg 1280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-1.jpg?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Generative AI stragglers are unclear on its benefits<\/h2>\n\n\n\n<p>In contrast, non-users are older and display a significant lack of engagement with the technology. They report low familiarity with generative AI and are skeptical of its impact.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68% of non-users are Gen X or Baby Boomers.<\/li>\n\n\n\n<li>88% are unclear how generative AI will impact their life.<\/li>\n\n\n\n<li>40% say they aren\u2019t familiar enough with the technology and 32% say the technology is not useful for them.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92248\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=1024\" class=\"content-card__image\" alt=\"LIV Golf Launches Fan Caddie\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=300&amp;h=169 300w, 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content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLIV Golf Launches \u2018Fan Caddie\u2019 Powered by Salesforce\u2019s Agentforce 360: A Personalized AI Agent That Reimagines the Global Golf Fan Experience\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91836\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=264&amp;h=149 264w, 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class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/70301\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\">Moving beyond fun: maturing use cases for generative AI<\/h2>\n\n\n\n<p>Generative AI users are still exploring the technology, but looking to expand their use into the workplace and interactions with businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% of users are looking to automate tasks at work and use generative AI for work communications.&nbsp;<\/li>\n\n\n\n<li>38% use generative AI for fun\/messing around, and 34% for learning about topics that interest them.<\/li>\n\n\n\n<li>62% would use generative AI more if it was more safe\/secure.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"70310-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1024\" alt=\"\" class=\"wp-image-70310\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"70310-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1024\" alt=\"\" class=\"wp-image-70310\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Generative-AI-Usage_Article-Graphic-2.jpg?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>Non-users\/stragglers are looking for increased safety, education, and more integration in their lives before they dive in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% of non-users would use generative AI more if they knew more about the technology.&nbsp;<\/li>\n\n\n\n<li>64% would use generative AI more if it was more safe\/secure.&nbsp;<\/li>\n\n\n\n<li>45% would use generative AI more if it was integrated into technology they already use.<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/TopFiveReasonsPeopleWouldUseGenerativeAIMore\/Q07Dash?:language=en-US&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Learn more:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review more survey findings by downloading the media assets <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/ResGenAI_AISociety_OnePager-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guidelines<\/a> for Trusted Generative AI<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Methodology<\/em><\/strong><\/p>\n\n\n\n<p><em><em>The survey was conducted among 4,041 general population audience aged 18 or older in the US, UK, Australia and India. The survey was fielded from Aug 16-22nd, 2023. The responding sample is weighted to the profile of the sample definition to provide a representative reporting sample. The profile is normally derived from census data or, if not available from the census, from industry-accepted data<\/em><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways San Francisco \u2013 September 7, 2023 \u2013 Salesforce (NYSE: CRM), the #1 AI CRM, today released Generative AI Snapshot Research: The AI Divide, a survey of more than 4,000 people across the United States, UK, Australia, and India. The research shows that 49% of people have used generative AI, with over one-third of [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":70313,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1776],"sf_theme":[1912],"sf_topic":[1737,2498,1726],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[5619,2395],"sf_visibility":[],"coauthors":[1966],"class_list":["post-70301","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_location-global","sf_collection-dreamforce-2023","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New AI Usage Data Shows Who\u2019s Using AI \u2014 and Uncovers a Population of \u2018Super-Users\u2019 - 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