{"id":70932,"date":"2023-09-12T05:01:00","date_gmt":"2023-09-12T12:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=70932"},"modified":"2025-03-28T15:14:41","modified_gmt":"2025-03-28T22:14:41","slug":"salesforce-platform-news-dreamforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/","title":{"rendered":"Salesforce Announces the New Einstein 1 Platform \u2013 Driving Productivity and Trusted Customer Experiences Powered by Data, AI, and CRM"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>New Einstein 1 Data Cloud is now natively integrated with the Einstein 1 Platform, so customers can connect any data to create a unified profile of their customer, and infuse AI, automation, and analytics into every customer experience<\/em><\/li>\n\n\n\n<li><em>AI is powering the next generation of all Salesforce CRM applications with Einstein Copilot \u2013 a conversational AI assistant, safely grounded in business and customer data<\/em><\/li>\n\n\n\n<li><em>New Einstein Copilot Studio allows developers to easily build custom generative AI applications with low-code prompt and skill builders<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><strong>San Francisco \u2014 September 12, 2023 \u2014<\/strong> Salesforce (NYSE: CRM) today announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce\u2019s underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform gives companies the ability to safely connect any data to build AI-powered apps with low-code and deliver entirely new CRM experiences.<\/p>\n\n\n\n<p>\u201cA company\u2019s AI strategy is only as good as its data strategy,\u201d said Parker Harris, Co-Founder and CTO, Salesforce. \u201cWe pioneered the metadata framework nearly 25 years ago to seamlessly bridge data across applications. It&#8217;s the connective tissue that fuels innovation. Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences<\/span>.<\/p>\n<cite>Parker Harris, Co-Founder and CTO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Why it matters:<\/strong> Customer data is highly fragmented. On average, <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">organizations use 1,061 different applications<\/a>, yet only 29% of them are integrated. Enterprise data stacks have grown more complex, and prior computing revolutions \u2013 cloud, social, and mobile \u2013 have generated massive, siloed islands of customer data.<\/p>\n\n\n\n<p>Salesforce\u2019s original metadata framework helps companies organize and understand data across Salesforce applications \u2013 the equivalent of having a common language so different applications built on the core platform can communicate with each other. It now creates a unified view of the data across an enterprise regardless of how that data is structured in disparate systems by mapping it to the Salesforce metadata framework.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover the next generation of Einstein\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Bring conversational AI to any workflow, user, department and industry.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn more.<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>This allows organizations to customize every user experience and action their data using a variety of low-code platform services \u2013 including Einstein for AI predictions and content generation; Flow for automation; and Lightning for user interfaces. These customizations are instantly available to the rest of the organization\u2019s core applications without having to write costly and brittle integration code.<\/p>\n\n\n\n<p>Additionally, Salesforce delivers automatic upgrades three times per year, and the metadata framework prevents any integrations, customizations, or security models from breaking. Organizations can easily add, extend, and build on top of Salesforce as the platform evolves.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f4f6f9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\" id=\"h-the-biggest-news-from-dreamforce-in-3-minutes\">The Biggest News from Dreamforce in 3 Minutes<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/2QL6mGjFrqGtPvU1oBTapN.jpg\"  data-uuid=\"2QL6mGjFrqGtPvU1oBTapN\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\"><em>Salesforce\u2019s Cary Chow breaks down the biggest news from Dreamforce 2023<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-einstein-1-data-cloud-supports-big-data-scale-and-high-speed-automation-to-power-a-new-wave-of-data-driven-ai-applications\">Einstein 1 Data Cloud Supports Big Data Scale and High Speed Automation to Power a New Wave of Data-Driven AI Applications<\/h2>\n\n\n\n<p>Data Cloud \u2013 Salesforce\u2019s real-time hyperscale data engine \u2013 unifies and harmonizes customer data, enterprise content, telemetry data, Slack conversations, and other structured and unstructured data to create a single view of the customer. The platform is already processing 30 trillion transactions per month, and connecting and unifying 100 billion records every day.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2542\" height=\"1434\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70833\" data-id=\"70833\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png 2542w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=1536&amp;h=866 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=2048&amp;h=1155 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-harmonizes-data-from-many-different-sources-into-a-single-customer-view.png?w=1218&amp;h=687 1218w\" sizes=\"(max-width: 2542px) 100vw, 2542px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Data Cloud harmonizes data from many different sources into a single customer view<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2552\" height=\"1432\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70832\" data-id=\"70832\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png 2552w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=1536&amp;h=862 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=2048&amp;h=1149 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-A-unified-profile-of-a-customer-bringing-data-from-many-different-systems-into-one-unified-view.png?w=1218&amp;h=683 1218w\" sizes=\"(max-width: 2552px) 100vw, 2552px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">A unified profile of a customer bringing data from many different systems into one unified view<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2550\" height=\"1440\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70834\" data-id=\"70834\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png 2550w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=1536&amp;h=867 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=2048&amp;h=1157 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=678&amp;h=383 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Data-Cloud-makes-applications-more-powerful-likke-this-upsell-and-cross-sell-2m14.png?w=1218&amp;h=688 1218w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Data Cloud enables more powerful applications, like this Cross Sell and Upsell application that is pulling in data from various different products and systems.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>With the new Data Cloud now natively integrated with the Einstein 1 Platform, companies can unlock siloed data in entirely new ways; create rich, unified customer profiles; and deliver entirely new CRM experiences.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data at Scale: <\/strong>The Einstein 1 Platform has expanded to support thousands of metadata-enabled objects per customer, each capable of having trillions of rows. In addition, Marketing Cloud and Commerce Cloud, consumer-scale technology stacks that joined Salesforce\u2019s Customer 360 portfolio via acquisitions, have been re-engineered onto the Einstein 1 Platform.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation at Scale:<\/strong> Now massive volumes of data can be brought into the Einstein 1 Platform from other systems and immediately made available as actionable Salesforce objects. Flows can be triggered by any change on any object at scale, whether it\u2019s an event coming from an IOT device, a computed insight, or an AI prediction \u2013 up to 20,000 events per second \u2013 and can interact with any system in the enterprise, including legacy systems, through MuleSoft.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analytics at Scale: <\/strong>Salesforce offers a variety of insights and analytics solutions for different use cases \u2014 including Reports and Dashboards, Tableau, CRM Analytics, and Marketing Cloud Reports. With the Einstein 1 Platform\u2019s common metadata schema and access model, all of these solutions can work on the same data at scale \u2014 providing rich insights for any use case.<\/li>\n<\/ul>\n\n\n\n<p>Salesforce also announced that every customer with Enterprise Edition or above can now get started with Data Cloud at no cost. Customers can start ingesting, harmonizing, and exploring their data with Data Cloud and Tableau to extend the power of their data across every line of business and jumpstart their AI journey.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"71143\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/video\/dreamforce-2023-recap-video\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/recap-video-1200x675-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/dist\/images\/video-icon.png\" alt=\"\" class=\"content-card__icon-video content-card__icon-video--large-inline\" \/>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/video\/dreamforce-2023-recap-video\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWatch: The Biggest News from Dreamforce 2023 in 3 Minutes\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"70904\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Einstein_Copilot_Announcement.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Einstein_Copilot_Announcement.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Einstein_Copilot_Announcement.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Einstein_Copilot_Announcement.jpg?w=768&amp;h=432 768w, 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class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Next Generation of Einstein, Bringing a Conversational AI Assistant to Every CRM Application and Customer Experience\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t9 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/70932\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\">Einstein Delivers a Generative AI-powered Conversational Assistant \u2013 Baked Seamlessly Into the Flow of Work To Drive Significant Productivity Gains&nbsp;<\/h2>\n\n\n\n<p>Salesforce\u2019s next generation of Einstein brings a conversational AI assistant to every CRM application and customer experience, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Copilot<\/strong>: A new and trusted out-of-the-box conversational AI assistant built into the user experience of every Salesforce application. Einstein Copilot will drive productivity by assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Data Cloud. In addition, Einstein Copilot proactively takes actions and offers additional options beyond the user\u2019s query \u2013 such as providing a recommended action plan after a sales call, checking a consumer\u2019s order status, or changing the shipping date.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Copilot Studio<\/strong>: An easy new way for companies to build an entirely new generation of AI-powered apps with custom prompts, skills, and AI models to close sales deals faster, streamline customer service, auto-create websites based on personalized browsing history, or turn natural language prompts into code, as well as hundreds of other business tasks. Einstein Copilot Studio also provides configurability to make Einstein Copilot available for use across consumer-facing channels like websites to power real-time chat, or integrate with messaging platforms like Slack, WhatsApp, or SMS.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3560\" height=\"2004\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70837\" data-id=\"70837\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg 3560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=1536&amp;h=865 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=2048&amp;h=1153 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-The-Einstein-Copilot-is-a-brand-new-conversational-interface-for-Salesforce.jpg?w=1218&amp;h=686 1218w\" sizes=\"(max-width: 3560px) 100vw, 3560px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Einstein Copilot is a brand new conversational interface for Salesforce<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3574\" height=\"2016\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70838\" data-id=\"70838\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg 3574w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=1024&amp;h=578 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=1536&amp;h=866 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=2048&amp;h=1155 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-and-Data-Cloud-together-help-Sales-see-a-new-B2B-prospect-is-surfing-a-compasny_s-web-page_.jpg?w=1218&amp;h=687 1218w\" sizes=\"(max-width: 3574px) 100vw, 3574px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Einstein Copilot plus Data Cloud can proactively alert Sales when a prospect is browsing the company\u2019s website.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2550\" height=\"1432\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70841\" data-id=\"70841\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png 2550w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=2048&amp;h=1150 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-Einstein-Copilot-provides-Customer-Service-representatives-with-a-series-of-action-steps-following-a-call-which-can-be-actioned-directly-in-the-Einstein-Copilot-interface.png?w=1218&amp;h=684 1218w\" sizes=\"(max-width: 2550px) 100vw, 2550px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Einstein Copilot provides Customer Service representatives with a series of action steps following a call, which can be actioned directly in the Einstein 1 Copilot interface<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3570\" height=\"2002\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70842\" data-id=\"70842\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png 3570w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=768&amp;h=431 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=1024&amp;h=574 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=1536&amp;h=861 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=2048&amp;h=1148 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=500&amp;h=280 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=678&amp;h=380 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=344&amp;h=193 344w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-With-Data-Cloud-and-the-new-Data-Graph-customers-can-drag-and-drop-to-create-a-custom-data-graph-that-pulls-in-the-right-data-for-their-AI-application-.png?w=1218&amp;h=683 1218w\" sizes=\"(max-width: 3570px) 100vw, 3570px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With Data Cloud and the new Data Graph, customers can drag and drop to create a custom data graph that pulls in the right data for their AI application\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3568\" height=\"2006\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-70844\" data-id=\"70844\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png 3568w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SS-In-Prompt-Builder-you-can-customize-prompts-with-clicks-not-code-U.png?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 3568px) 100vw, 3568px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">In Prompt Builder, you can customize prompts with clicks, not code<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Einstein Copilot and Einstein Copilot Studio will operate within the <a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, a secure AI architecture built natively into the Einstein 1 Platform that allows teams to benefit from generative AI, while preserving their company\u2019s data privacy and security standards.<\/p>\n\n\n\n<p>The Einstein 1 Platform\u2019s metadata framework offers a fast, trusted path to AI by enabling a flexible, dynamic, and context-rich environment for machine learning algorithms to operate within. Since metadata describes the structure, relationships, and behaviors of data in the system, AI models can better understand the context of customer interactions, business processes, and the outcomes of certain interactions. And, those outcomes can then be used to further fine-tune large language models to deliver results that continually improve over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Stories<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cFedEx is data-rich as our global transportation network continues to expand. By leveraging Salesforce\u2019s Data Cloud and AI capabilities, every aspect of Salesforce is now deeply integrated to drive growth, deliver more customer engagement, and offer personalized experiences to our customers throughout the entire shipping journey.\u201d \u2013 <strong>Mark Columbo, SVP of Sales &amp; Solutions, FedEx<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cBy continuing to innovate their proprietary AI tools and technology while participating in the broader data ecosystem, Salesforce has created a state-of-the-art platform that performs for their customers through all stages of their data journey. At SiriusXM, we are thrilled to have the strength of Salesforce Einstein AI and Data Cloud helping to power our next generation platform.\u201d &#8211;<strong> Joe Inzerillo, Chief Product &amp; Technology Officer, SiriusXM<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;The way we understand and serve pet owners is quickly evolving, and so are their expectations of us. By embracing Data Cloud, we&#8217;re unifying data from across our brands to transform our customer engagement. Leveraging this trove of real-time data, we&#8217;re poised to harness generative AI to help improve our operations, make smarter business decisions, and deliver highly personalized offerings that truly resonate with our customers.&#8221; &#8211;<strong> Chip Aubry, CTO of Independence Pet Group<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cUnderstanding our customers and providing the best customer experiences is our top priority. Salesforce\u2019s flexible technologies and unified customer data platform enables us to build the resilience our business needs and deliver the personalization our customers expect.\u201d &#8211; <strong>Dr. Satya Ramaswamy, Chief Digital and Technology Officer, Air India<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPenFed serves more than 2.9 million members all around the world to provide the world-class digital experience that our members now expect. Einstein provides essential and trusted AI capabilities that allow us to implement impactful technologies directly in the flow of work, allowing our employees to resolve service requests within a minute. Looking ahead, Data Cloud will help us create personalized experiences with existing and prospective customers with real-time data. We look forward to expanding our generative AI capabilities.\u201d \u2013 <strong>Joseph Thomas, EVP &amp; Chief Information Officer, PenFed<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Learn More<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/ai-einstein-news-dreamforce\" target=\"_blank\" rel=\"noreferrer noopener\">introduced<\/a> the next generation of Einstein, its AI technology<\/li>\n\n\n\n<li>Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-snowflake-bring-your-own-lake\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud<\/li>\n\n\n\n<li>Salesforce and Databricks <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-databricks-data-ai-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> an expanded strategic partnership that delivers zero-ETL (Extract, Transform, Load) data sharing in Salesforce Data Cloud<\/li>\n\n\n\n<li>Salesforce and AWS <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-ai-announcement-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> an expanded partnership for new Bring Your Own Lake (BYOL) and Bring Your Own Large Language Model (BYO LLM) integrations between AWS and Salesforce Data Cloud<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and Availability<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Cloud is now included for all Enterprise Edition or above customers at no cost. Included capabilities allow organizations to unify 10,000 customer profiles and start exploring with two Tableau Creator licenses<\/li>\n\n\n\n<li>Einstein Copilot is currently in pilot<\/li>\n\n\n\n<li>Einstein Copilot Studio will be in pilot in Fall 2023<\/li>\n\n\n\n<li>Einstein Trust Layer enhancements will be generally available in October 2023 and included in Einstein products<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Key Takeaways San Francisco \u2014 September 12, 2023 \u2014 Salesforce (NYSE: CRM) today announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce\u2019s underlying metadata framework. A trusted AI [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":70999,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1792],"sf_theme":[1912],"sf_topic":[1737,2498,1791],"sf_product":[19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[6711,5619],"sf_visibility":[],"coauthors":[1966],"class_list":["post-70932","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-dreamforce","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global","sf_collection-df23-media","sf_collection-dreamforce-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Announces the New Einstein 1 Platform \u2013 Driving Productivity and Trusted Customer Experiences Powered by Data, AI, and CRM - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Key Takeaways New Einstein 1 Data Cloud is now natively\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Announces the New Einstein 1 Platform \u2013 Driving Productivity and Trusted Customer Experiences Powered by Data, AI, and CRM\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Key Takeaways New Einstein 1 Data Cloud is now natively\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T22:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce1_Announcement-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce1_Announcement-1.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Erika Symczak\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/264a1b64797c5fb8db92cb20ff3355b5\"}],\"headline\":\"Salesforce Announces the New Einstein 1 Platform \u2013 Driving Productivity and Trusted Customer Experiences Powered by Data, AI, and CRM\",\"datePublished\":\"2023-09-12T12:01:00+00:00\",\"dateModified\":\"2025-03-28T22:14:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\"},\"wordCount\":1819,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce1_Announcement-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\",\"name\":\"Salesforce Announces the New Einstein 1 Platform \u2013 Driving Productivity and Trusted Customer Experiences Powered by Data, AI, and CRM - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce1_Announcement-1.jpg\",\"datePublished\":\"2023-09-12T12:01:00+00:00\",\"dateModified\":\"2025-03-28T22:14:41+00:00\",\"description\":\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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