{"id":71374,"date":"2023-09-20T05:00:00","date_gmt":"2023-09-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=71374"},"modified":"2024-09-16T15:02:29","modified_gmt":"2024-09-16T22:02:29","slug":"gartner-magic-quadrant-sales-force-automation-2023","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/20\/gartner-magic-quadrant-sales-force-automation-2023\/","title":{"rendered":"Salesforce Recognized as a Leader in the 2023 Gartner\u00ae Magic Quadrant\u2122 for Sales Force Automation Platforms"},"content":{"rendered":"\n<p><strong>San Francisco \u2014 September 20, 2023 \u2014 <\/strong>Salesforce (NYSE: CRM), the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant\u2122 for Sales Force Automation Platforms for the 17th consecutive year.&nbsp;<\/p>\n\n\n\n<p><strong>Significance: <\/strong>Powered by trusted AI and data, Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> delivers millions of AI-powered sales recommendations and insights to companies of all sizes across industries, helping them close deals and drive revenue faster.<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> According to Gartner, \u201cGartner Magic Quadrants offer visual snapshots, in-depth analyses, and actionable advice that provide insight into a market\u2019s direction, maturity, and participants. Magic Quadrants compare vendors based on Gartner\u2019s standard criteria and methodology. Each report comes with a Magic Quadrant graphic that depicts a market using a two-dimensional matrix that evaluates vendors based on their Completeness of Vision and Ability to Execute.\u201d<sup>1<\/sup><\/p>\n\n\n\n<p>Gartner defined SFA in the report as, \u201cSales force automation platforms are tools that natively support (not via third-party add-ons and solutions) automation and capture of sales activities, processes and administrative responsibilities for organizations\u2019 sales professionals.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93008\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024\" class=\"content-card__image\" alt=\"Graph showing Informatica ranking on 2026 Gartner Magic Quadrant for Master Data Management Solutions.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2026 Gartner\u00ae Magic Quadrant\u2122 for MDM Solutions: Salesforce (Informatica) is Once Again Recognized as a Leader\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92804\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/71374\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>In this year\u2019s Magic Quadrant report:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce is recognized as a Leader based on Ability to Execute and Completeness of Vision.<\/li>\n\n\n\n<li>Salesforce placed highest among all vendors on the Ability to Execute axis.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Salesforce perspective<\/strong>: \u201cWe believe 17 consecutive years recognized as a Leader by Gartner is a testament to our continued focus on empowering customers to drive sales growth using the latest technologies,\u201d said Ketan Karkhanis, EVP &amp; General Manager, Sales Cloud. \u201cSalesforce is once again disrupting and setting a new vision for the SFA market with AI-powered sales tools. We expect Sales Cloud will continue to lead by focusing on AI integrations that streamline the seller experience so they can spend more time connecting with customers and making sales, and less time on mundane tasks.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce is once again disrupting and setting a new vision for the SFA market with AI-powered sales tools. <\/p>\n<cite>Ketan Karkhanis, EVP &amp; General Manager, Sales Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>The customer perspective<\/strong>: Gartner Peer Insights\u2122 is a public platform that offers verified, first-hand reviews of enterprise software and services from experienced IT professionals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;We have been a Salesforce client for 14 years. Our entire business depends on Salesforce, and the Sales organization would not be as successful without it.&#8221; (See full review <a href=\"https:\/\/www.gartner.com\/reviews\/market\/sales-force-automation-platforms\/vendor\/salesforce\/product\/salesforce-sales-cloud\/review\/view\/4606616\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/li>\n<\/ul>\n\n\n\n<p><strong>About Sales Cloud<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> brings sales professionals real-time customer data, AI-powered insights, forecasting, lead generation, and more all on a single platform and directly within the flow of work.<\/li>\n\n\n\n<li>Salesforce recently announced <a href=\"https:\/\/www.salesforce.com\/blog\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">general availability of new AI-powered solutions for Sales Cloud<\/a>, which embeds trusted generative AI in the flow of work by auto-generating customer emails, call summaries, account research, and more.<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/sales-tech-stack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read<\/a> how customers have simplified their tech stack using Sales Cloud<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/ford-reinventing-customer-experience\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Ford used Sales Cloud<\/a> to drive best-in-class sales experiences<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/smb-automation-benefits-of-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read<\/a> how Sales Cloud\u2019s EVP &amp; General Manager Ketan Karkhanis sees generative AI empowering small businesses to sell more efficiently<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/ford-reinventing-customer-experience\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about<\/a> the Salesblazer community, where sales professionals can learn new skills, make connections, and uncover career opportunities<\/li>\n\n\n\n<li>Download a complimentary copy of the 2023 Gartner Magic Quadrant\u2122 for Sales Force Automation Platforms <a href=\"https:\/\/www.salesforce.com\/form\/sales\/gartner-mq-leader-sfa-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p><em><sup>1<\/sup><\/em><em>Gartner IT Glossary, &#8220;Magic Quadrant&#8221;, 7 September 2023. <\/em><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/magic-quadrant\"><em>https:\/\/www.gartner.com\/en\/information-technology\/glossary\/magic-quadrant<\/em><\/a><\/p>\n\n\n\n<p><em>Gartner, Magic Quadrant\u2122 for Sales Force Automation Platforms, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood, 5 September, 2023<\/em><\/p>\n\n\n\n<p><em>GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. and\/or its affiliates and are used herein with permission. All rights reserved.<\/em><\/p>\n\n\n\n<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco \u2014 September 20, 2023 \u2014 Salesforce (NYSE: CRM), the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant\u2122 for Sales Force Automation Platforms for the 17th consecutive year.&nbsp; Significance: Powered by trusted AI and data, Salesforce\u2019s Sales Cloud delivers millions of AI-powered sales recommendations and insights to [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":71377,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1792],"sf_theme":[1912],"sf_topic":[1752,1726],"sf_product":[1747,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[1966],"class_list":["post-71374","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_topic-digital-transformation","sf_product-agentforce-sales","sf_product-customer-360","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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