{"id":75585,"date":"2024-03-06T10:00:00","date_gmt":"2024-03-06T18:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=75585"},"modified":"2025-03-28T15:09:27","modified_gmt":"2025-03-28T22:09:27","slug":"turtle-bay-resort-customer-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/03\/06\/turtle-bay-resort-customer-news\/","title":{"rendered":"Turtle Bay Resort Redefines Personalized Hospitality with Salesforce&#8217;s Einstein 1 Platform"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-left\"><em>Turtle Bay is reinvigorating tourism with the help of Salesforce\u2019s data and AI capabilities<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>San Francisco &amp; Kahuka, Hawaii \u2013 March 6, 2024 \u2013<\/strong> Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced it is working with Turtle Bay Resort, the luxury vacation destination nestled on O\u2018ahu\u2019s legendary North Shore, to help the resort augment service agents with AI and personalize the entire guest experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cOur work with Salesforce marks a new chapter for Turtle Bay Resort,\u201d said Robert Marusi, chief commercial officer, Turtle Bay Resort. \u201cBy leveraging Salesforce\u2019s powerful suite of tools through Einstein 1 Platform, we are able to reach new guests with a highly tailored approach to our engagement, ensuring that every guest receives a truly unforgettable experience unique to them.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Today, guests have more options than ever when choosing the perfect destination for their vacation, and hospitality companies need to deliver personalized, memorable experiences that make a lasting impression.<\/p>\n<cite>Jeff Amann, EVP &amp; GM, Salesforce Industries<\/cite><\/blockquote>\n\n\n\n<p>\u201cToday, guests have more options than ever when choosing the perfect destination for their vacation, and hospitality companies need to deliver personalized, memorable experiences that make a lasting impression,\u201d said Jeff Amann, EVP &amp; GM, Salesforce Industries. \u201cWith the power of CRM, trusted AI, and data, we are helping Turtle Bay do just that, giving guests vacations they will not forget and converting them into life-long customers.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Salesforce\u2019s Einstein 1 Platform transforms customer experiences. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-einstein-1-platform\" target=\"_blank\">\n\t\t\t\t<span>Read the story<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reinventing-turtle-bay-resort-with-crm-trusted-ai-and-data\"><strong>Reinventing Turtle Bay Resort with CRM, trusted AI, and data<\/strong><\/h2>\n\n\n\n<p>Situated on 1,300 acres with miles of nature trails and secluded beaches, Turtle Bay exemplifies natural beauty, and is an eco-friendly and sustainable resort. However, the resort was impacted by decreased travel in 2020, and has been looking for ways to re-ignite revenue ever since.&nbsp;<\/p>\n\n\n\n<p>Turtle Bay Resort is on a journey to reinvent itself, heighten awareness of its unique offerings, and establish new, life-long customer relationships. Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> is helping Turtle Bay connect with its customers in a whole new way, empowering its teams to give more personalized attention to guests powered by CRM, data, and trusted AI.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized guest communication:<\/strong> Turtle Bay Resort is delivering more tailored messages to guests across web, email, and social with Marketing Cloud and has seen a 40% uplift with triple-digit conversion growth through advanced segmentation, personalization, and journey optimization.<\/li>\n\n\n\n<li><strong>Holistic customer experiences: <\/strong>With <a href=\"https:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> in one platform, Turtle Bay is working to create a full \u201cGuest 360\u201d of customer profiles for optimal experiences from pre-booking to post-stay.&nbsp;<\/li>\n\n\n\n<li><strong>Real-time assistance:<\/strong> Turtle Bay will use Salesforce\u2019s Einstein 1 Platform to improve guest experiences and personalization even more. <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> will segment customers into ideal personas, and an AI assistant will make tailored recommendations. For example, if they are segmented into a family category, family-friendly activities will be recommended.&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing the Data Cloud Spring \u201824 Release\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Data Cloud makes all enterprise data actionable in every Salesforce application and workflow<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\" target=\"_blank\">\n\t\t\t\t<span>READ THE NEWS<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.turtlebayresort.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turtle Bay Resort<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn about the future of business with CRM + AI + Data + Trust <a href=\"https:\/\/www.salesforce.com\/news\/ai-data-crm-media-resource\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Stream&nbsp;<a href=\"https:\/\/www.salesforce.com\/trailblazerdx\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">TrailblazerDX&nbsp;<\/a>on Salesforce+<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-turtle-bay-resort\">About Turtle Bay Resort<\/h4>\n\n\n\n<p>Located on O\u2018ahu\u2019s North Shore known for legendary surf, Turtle Bay Resort encompasses nearly 1,300 acres with \ufb01ve miles of unspoiled coastline and seven beaches. The resort showcases 408 ocean-view guest rooms and suites plus 42 oceanfront Ocean Bungalows, as well as an innovative concierge experience center and cultural gallery, a variety of restaurants and bars, an 11,000-square-foot spa and \ufb01tness center, elevated beach experience and four swimming pools. This expansive beach resort features dynamic ocean, land and aerial adventures through its on-property helicopter pad, horse stables, tennis and pickleball courts, two 18-hole championship golf courses, 12 miles of hiking and mountain biking trails, wellness classes and surf school.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Turtle Bay is reinvigorating tourism with the help of Salesforce\u2019s data and AI capabilities San Francisco &amp; Kahuka, Hawaii \u2013 March 6, 2024 \u2013 Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced it is working with Turtle Bay Resort, [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":84406,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1912],"sf_topic":[1737,1744],"sf_product":[1747,1772,2363,2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[12227,12220],"sf_visibility":[],"coauthors":[2811],"class_list":["post-75585","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-customer-360","sf_product-data-360","sf_location-global","sf_collection-einstein-1","sf_collection-tdx-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turtle Bay Resort Redefines Personalized Hospitality with Salesforce&#039;s Einstein 1 Platform - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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