{"id":76285,"date":"2024-04-09T10:00:00","date_gmt":"2024-04-09T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=76285"},"modified":"2024-09-16T15:13:08","modified_gmt":"2024-09-16T22:13:08","slug":"unified-conversations-for-whatsapp-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/09\/unified-conversations-for-whatsapp-news\/","title":{"rendered":"New Salesforce-WhatsApp Integration Brings Marketing and Service Conversations Together"},"content":{"rendered":"\n<p>Today, Salesforce, the #1 AI CRM, announced the general availability of Unified Conversations for WhatsApp, which transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single <a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a> number. Now, instead of managing separate threads for promotions and support, customers can automatically receive personalized opt-in marketing promotions and individual support all within a single WhatsApp chat between a brand and customer.<\/p>\n\n\n\n<p>This allows companies like <a href=\"https:\/\/business.whatsapp.com\/resources\/success-stories\/agibank\" target=\"_blank\" rel=\"noreferrer noopener\">Agibank<\/a> to use data stored in Salesforce from across their more than 900 hubs within WhatsApp to deliver personalized loan proposals, resolve concerns faster, and better support customers \u2014 all in a single conversation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/MkNCxvwY5JnQAvnHbLfdFT.jpg\"  data-uuid=\"MkNCxvwY5JnQAvnHbLfdFT\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"318\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Why it matters: <\/strong><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seventy-nine percent<\/a> of customers expect consistent interactions across departments and 75% want to communicate with brands using messaging. However, businesses aren&#8217;t meeting these expectations. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customers report<\/a> that disconnected experiences are their top frustration when dealing with an organization.<\/p>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cWith more than <a href=\"https:\/\/blog.whatsapp.com\/two-billion-users-connecting-the-world-privately\" target=\"_blank\" rel=\"noreferrer noopener\">two billion people<\/a> using WhatsApp today, Salesforce\u2019s new Unified Conversations for WhatsApp enables brands to connect with their customers where they are and have a single, connected, and trusted experience,\u201d said Steve Hammond, EVP and GM, Salesforce Marketing Cloud. \u201cThis helps brands break down barriers across their company and build stronger relationships throughout their customer\u2019s journey, including natural handoffs from marketing to service teams, by driving the right personalized engagement, no matter where they are in the customer journey, at the right time and in the right context.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This helps brands break down barriers across their company and build stronger relationships throughout their customer\u2019s journey, including natural handoffs from marketing to service teams, by driving the right personalized engagement, no matter where they are in the customer journey, at the right time and in the right context.<\/p>\n<cite>Steve Hammond, EVP and GM, Salesforce Marketing Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>Go deeper:<\/strong> Unified Conversations for WhatsApp is powered by <a href=\"https:\/\/www.salesforce.com\/products\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>. Data Cloud allows companies to bring all of their trapped data into Salesforce and build a unified customer profile across all products, services, and interactions. This allows marketers and service agents to work off the same, shared customer profile and provides them with the relevant context needed to deliver trusted experiences across both departments in a single chat thread.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92511\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024\" class=\"content-card__image\" alt=\"View of the F1 tech director on a mobile phone.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png 2996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91527\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/12\/17\/novartis-agentforce-life-sciences-customer-engagement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1024\" class=\"content-card__image\" alt=\"Novartis Selects Agentforce Life Sciences\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/12\/17\/novartis-agentforce-life-sciences-customer-engagement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce\u2019s Agentforce Life Sciences Selected by Novartis to Drive More Personalized Customer Engagement Globally\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/76285\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Innovation in action: <\/strong>By combining marketing and service conversations together in Unified Conversations for WhatsApp:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketers can segment audiences and create content for marketing campaigns while giving service agents a window into customers\u2019 interactions to provide recommended next best actions using a single WhatsApp number.&nbsp;<\/li>\n\n\n\n<li>Inside one WhatsApp conversation, healthcare organizations can schedule, confirm, and provide follow-up support for procedures and appointments.<\/li>\n\n\n\n<li>Financial service institutions can prevent fraud by offering a single experience in WhatsApp to proactively verify and provide assistance for unusual transactions.&nbsp;<\/li>\n\n\n\n<li>Travelers can respond to personalized trip offers and book experiences through chatbot-powered prompts in WhatsApp.<\/li>\n<\/ul>\n\n\n\n<p><strong>Customer perspective:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Our customers rely on WhatsApp as a primary way to engage with us. By unifying our data in Salesforce to deliver experiences in WhatsApp, we&#8217;ve been able to improve our user experience to personalize loan proposals, resolve concerns, and support customers. Salesforce\u2019s earlier marketing integration with WhatsApp helped us triple digital sales and we are eager to do more.\u201d \u2013 Matheus Girardi, Chief Marketing and Customer Officer, Agibank<\/li>\n\n\n\n<li>\u201cWhatsApp is the preferred messaging app for our students across Brazil. We look forward to learning more about Unified Conversation and how we can engage and service them better through WhatsApp and converting leads faster with this new feature.\u201d \u2013 Roberto Maia, Chief Information Officer, YDUQS<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92511\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024\" class=\"content-card__image\" alt=\"View of the F1 tech director on a mobile phone.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png 2996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92459\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/02\/26\/agentforce-it-service-selected-for-itsm\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Targets ITSM: 180 Organizations Adopt Agentforce IT Service\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/02\/26\/agentforce-it-service-selected-for-itsm\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Targets the ITSM Status Quo: 180 Organizations Replace Legacy Support Tools with Agentforce IT Service\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/76285\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Availability<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified Conversations for WhatsApp is generally available now.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information<\/strong>:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a><\/li>\n\n\n\n<li>Explore how to set up WhatsApp messaging in <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_jb_whatsapp_get_started.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> and <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.messaging_set_up_whatsapp.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a><\/li>\n\n\n\n<li>See how <a href=\"https:\/\/business.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp for Business<\/a> can help brands like <a href=\"https:\/\/business.whatsapp.com\/resources\/success-stories\/agibank\" target=\"_blank\" rel=\"noreferrer noopener\">Agibank<\/a> meet customers where they already are<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, Salesforce, the #1 AI CRM, announced the general availability of Unified Conversations for WhatsApp, which transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number. Now, instead of managing separate threads for promotions and support, customers can automatically receive personalized opt-in marketing promotions and individual support all within [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":76288,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1792],"sf_theme":[1912],"sf_topic":[1741],"sf_product":[1759,1772,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2811],"class_list":["post-76285","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-salesforce-partners","sf_product-agentforce-marketing","sf_product-agentforce-service","sf_product-customer-360","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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