{"id":77543,"date":"2024-05-21T03:05:00","date_gmt":"2024-05-21T10:05:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=77543"},"modified":"2025-03-28T15:10:05","modified_gmt":"2025-03-28T22:10:05","slug":"ibm-salesforce-ai-data-partnership","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/05\/21\/ibm-salesforce-ai-data-partnership\/","title":{"rendered":"IBM and Salesforce Expand Partnership to Advance Open, Trusted AI and Data Ecosystems"},"content":{"rendered":"\n

Editor\u2019s note: Einstein 1 Studio is now <\/em>Low Code Builder Tools for Generative and Predictive AI<\/em><\/a>. Einstein 1 Platform is now the <\/em>Salesforce Platform<\/em><\/a>.<\/em><\/p>\n\n\n\n

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IBM watsonx platform and IBM Granite series models will bring even more large language models to power generative AI use cases, pre-built actions, and prompts across the Salesforce Einstein 1 Platform   <\/em><\/p>\n\n\n\n

IBM joins the Salesforce Zero Copy Partner Network to enable zero copy data integration between IBM watsonx and Salesforce Data Cloud, giving customers a secure and cost-effective way to connect all of their data and take action on it  <\/em><\/p>\n\n\n\n

Salesforce joins the AI Alliance, bolstering its commitment to responsible AI and continuing to provide customers with trusted and reliable AI tools<\/em><\/p>\n\n\n\n

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ARMONK, NY and SAN FRANCISCO, May 21, 2024<\/strong> \u2013 IBM (NYSE: IBM<\/a>) and Salesforce (NYSE: CRM<\/a>) today announced an expanded strategic partnership which will bring together IBM watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform<\/a> for greater customer choice and flexibility in AI and data deployment. This will empower teams to make data-driven decisions and take actions directly in their flow of work.<\/p>\n\n\n\n

The expanded relationship spans bidirectional data integration, flexibility in large language models (LLMs), prebuilt actions and prompts for CRM solutions, and a further commitment to responsible AI development.<\/p>\n\n\n\n

Large language model flexibility with IBM watsonx, Granite models, and Salesforce<\/strong><\/h2>\n\n\n\n

Organizations deploying generative AI for CRM use cases need access to LLMs that are suited to their specific business needs. Salesforce, which lets customers choose the LLMs that best suit their needs through its Bring Your Own Large Language Model strategy, plans to allow customers to integrate their LLMs with the watsonx.ai platform and Salesforce Einstein 1 Studio<\/a>, a collection of low-code AI builders. This will enable access to key IBM Granite series AI models<\/a> and a customer\u2019s own LLMs built on watsonx.<\/p>\n\n\n\n

IBM watsonx helps enterprises build, scale, and govern custom AI solutions with choice of AI models from different providers and the ability to tailor them with their own data. Granite is IBM’s flagship model series trained on enterprise datasets that meet rigorous criteria for data governance, document quality, due diligence, and risk and compliance. IBM Granite models are highly performant and developer-friendly with intellectual property indemnification from IBM to its customers. <\/p>\n\n\n\n

Integrating IBM Granite models with the Einstein 1 Platform will empower joint customers of IBM watsonx and Salesforce to utilize Granite models, whether hosted in the cloud or on premises, for diverse use cases including industry content generation, field summarization, and classification. These targeted models are transparent, optimized for trust and designed to scale across the enterprise. In order to help realize faster ROI of IBM Granite models for these use cases, pre-configured prompt templates and copilot actions powered by IBM data and services will be made available for Einstein 1 Studio<\/a> and invocable in flow and apex.<\/p>\n\n\n\n

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