{"id":77944,"date":"2024-06-06T00:00:00","date_gmt":"2024-06-06T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=77944"},"modified":"2024-06-10T07:47:18","modified_gmt":"2024-06-10T14:47:18","slug":"ai-center-london","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/06\/06\/ai-center-london\/","title":{"rendered":"Salesforce Picks London for First AI Center, Building on $4B Investment in the UK"},"content":{"rendered":"\n

The decision signals a vote of confidence in the United Kingdom\u2019s AI economy, and is accompanied by news about Salesforce Ventures investments, new products, and training in artificial intelligence<\/em><\/p>\n\n\n\n

 More than 17,500 delegates attend Salesforce World Tour London, with customers including Aston Martin, McLaren Racing, Simplyhealth, Just Eat Takeaway, and John Lewis Partnership sharing AI learnings<\/em><\/p>\n\n\n\n

Organizations in the Salesforce partner ecosystem, including Accenture, Deloitte Digital, IBM Consulting, and Slalom have expanded Salesforce UK AI capabilities to meet growing demand for services<\/em><\/p>\n\n\n\n

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LONDON \u2013 June 6, 2024<\/strong> \u2013<\/strong> Salesforce, the #1 AI CRM, has chosen London for its first AI Center \u2013 a physical space that will foster collaboration by bringing together industry experts, partners, and customers to advance AI innovation while providing critical upskilling opportunities.<\/p>\n\n\n\n

The Salesforce UK AI Center, located in London\u2019s Blue Fin building<\/a>, represents the latest vote of confidence in the UK by the No. 1 CRM<\/a> software company, which last year pledged to invest $4 billion<\/a> in AI innovation and growth in the UK over five years. <\/p>\n\n\n\n

As part of its UK focus, Salesforce Ventures<\/a> has invested more than $200 million in UK companies including ElevenLabs<\/a>, the text-to-speech and AI voice generator, and AutoGenAI<\/a>, the world\u2019s leading AI bid writing engine. <\/p>\n\n\n\n

The launch of the UK AI Center and the latest investment figures were announced as Salesforce hosts its annual London World Tour<\/a>, with more than 17,500 attendees registered to hear from customers including Aston Martin<\/a>, McLaren Racing<\/a>, Simplyhealth<\/a>, Just Eat Takeaway<\/a>, and John Lewis Partnership<\/a>.<\/p>\n\n\n\n

At the event, the company will also unveil its latest AI product innovations<\/a> and announce that Salesforce Data Cloud will be available on Hyperforce<\/a> \u2014 the trusted platform architecture built on the public cloud \u2014 in the UK starting in July.<\/p>\n\n\n\n

\u201cAI has the potential to drive major growth for UK businesses \u2013 with the UK AI market predicted<\/a> to reach over $1 trillion by 2035. To realize this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles,\u201d said Zahra Bahrololoumi, CEO, Salesforce UKI.<\/strong> \u201cBy locating Salesforce\u2019s first AI Center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology, while ensuring it is a force for good.\u201d<\/p>\n\n\n\n

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AI has the potential to drive major growth for UK businesses \u2013 with the UK AI market predicted to reach over $1 trillion by 2035.<\/p>\nZahra Bahrololoumi, CEO, Salesforce UKI<\/strong><\/cite><\/blockquote>\n\n\n\n

Deputy Mayor of London for Business and Growth, Howard Dawber, said<\/strong>, \u201cLondon is fast becoming one of the most important centres of AI businesses in the world, and we warmly welcome the decision by Salesforce to launch its pioneering UK AI Center in the capital.\u201d<\/p>\n\n\n\n

\u201cThis new UK AI Center will bring industry experts together to innovate and collaborate. It will provide training for Londoners to access the jobs and opportunities of the future and boost our economy as we continue to work towards a fairer and better city for everyone,\u201d Dawber continued.<\/p>\n\n\n\n

Janet Coyle CBE, Managing Director of Grow London at London & Partners, one of the founders of London Tech Week, said<\/strong>, \u201cSalesforce\u2019s plans to open a new AI Center in London clearly shows how much the city is embracing the technology. We\u2019re making some really good progress in AI research, aiming to be Europe\u2019s top spot in it. And it\u2019s not just my opinion. Our research shows that over three-quarters (77%) of decision makers at international AI companies consider London to be more supportive of AI development than other major AI hubs.\u201d<\/p>\n\n\n\n