{"id":81614,"date":"2024-09-17T05:00:00","date_gmt":"2024-09-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=81614"},"modified":"2024-10-03T13:56:03","modified_gmt":"2024-10-03T20:56:03","slug":"saks-data-cloud-agentforce-ecommerce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/17\/saks-data-cloud-agentforce-ecommerce\/","title":{"rendered":"Salesforce Expands Partnership with Saks Fifth Avenue"},"content":{"rendered":"\n

Luxury retailer taps Salesforce AI and data technology to enhance the customer experience across Saks.com and Saks Fifth Avenue stores<\/em><\/p>\n\n\n\n

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SAN FRANCISCO \u2014 September 17, 2024 \u2013 <\/strong>Salesforce (NYSE: CRM), the #1 AI CRM, today announced an expanded collaboration with premier luxury fashion destination Saks Fifth Avenue to transform its luxury shopping experience using the Salesforce Platform<\/a>, including Customer 360 apps and, soon, Data Cloud<\/a> and Agentforce<\/a>. With a deeper understanding of customer preferences and a seamless customer journey, Saks will be able to deliver even more personalized service, foster greater customer loyalty, and push the boundaries of traditional retail experiences. <\/p>\n\n\n\n

\u201cSaks is revolutionizing luxury retail by leveraging the power of the Salesforce Platform. With Customer 360, data, and Agents<\/a>, they are creating more personalized and connected customer experiences, fostering deeper relationships, and driving growth,\u201d said Marc Benioff, Chair & CEO, Salesforce. \u201cSaks is not just keeping pace with change \u2014 they are leading it, and redefining what it means to be a modern luxury brand.\u201d<\/p>\n\n\n\n

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Saks is revolutionizing luxury retail by leveraging the power of the Salesforce Platform.”<\/span><\/p>\nMarc Benioff, Chair & CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n

\u201cWe are thrilled to partner with a technology leader like Salesforce to accelerate our efforts to meet luxury consumers\u2019 increasing demands for a highly personalized shopping experience. With Salesforce\u2019s expertise in leveraging the power of data and AI, we will be better equipped to serve luxury shoppers with seamless experiences tailored to their individual preferences,\u201d said Marc Metrick, CEO, Saks Global, a technology-powered combination of world-class luxury retailers, including Saks, Saks Fifth Avenue Stores, and Saks OFF 5TH. \u201cSalesforce has been key to our success in luxury retail, particularly in ecommerce. We look forward to all we can accomplish together as we continue to advance our relationship.\u201d<\/p>\n\n\n\n

Offering seamless and personalized luxury experiences <\/strong><\/h2>\n\n\n\n

With evolving luxury consumer expectations, Saks strives to meet luxury shoppers wherever, whenever, and however they shop across the Saks Fifth Avenue ecosystem. In partnership with Salesforce, Saks is accelerating its efforts to match the high-quality in-store shopping experience with the one customers have online. <\/strong><\/p>\n\n\n\n

To do so, Saks is integrating technologies across the Customer 360, including Commerce Cloud<\/a>, Slack AI<\/a>, and soon, with Agentforce<\/a> and Data Cloud<\/a>, to create highly personalized, AI-powered shopping experiences that improve customers\u2019 experiences and drive customer loyalty.<\/p>\n\n\n\n

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Agentforce is here.<\/h2>\n<\/div>\n\n\n\n
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\"Agentforce<\/a><\/figure>\n\n\n\n
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Introducing Agentforce 2.0: The Digital Labor Platform for Building a Limitless Workforce
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How an Advanced Reasoning Engine Is Powering the Next Generation of AI Agents<\/a><\/h4>\n<\/div>\n\n\n\n
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Marc Benioff Weighs In On The AI-Powered Future<\/a><\/h4>\n<\/div>\n\n\n\n
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How Agentforce Is Redefining Productivity and Customer Experience in the AI Era
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Saks is using Salesforce to:<\/strong><\/h2>\n\n\n\n