{"id":84351,"date":"2025-01-22T13:03:45","date_gmt":"2025-01-22T21:03:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=84351"},"modified":"2025-01-22T13:03:46","modified_gmt":"2025-01-22T21:03:46","slug":"argentina-investment","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/01\/22\/argentina-investment\/","title":{"rendered":"Salesforce to Invest $500M in Argentina over 5 Years"},"content":{"rendered":"\n

Salesforce pledges to invest in workforce development, AI innovation, and the digital transformation of the public sector in Argentina<\/em><\/p>\n\n\n\n

Through this investment, Salesforce reaffirms its commitment to Argentina\u2019s vision of becoming a global AI hub<\/em><\/p>\n\n\n\n

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SAN FRANCISCO and DAVOS \u2014 January 22, 2025 \u2014 <\/strong>Salesforce, the world\u2019s #1 AI CRM, today announced plans to invest $500 million in Argentina over the next five years. The company made the announcement during the World Economic Forum in Davos.<\/p>\n\n\n\n

This investment underscores Salesforce\u2019s commitment to supporting Argentina\u2019s vision of becoming a global AI hub. By focusing on workforce development, AI innovation, and the digital transformation of the public sector, Salesforce aims to contribute significantly to Argentina\u2019s economic growth and technological leadership. <\/p>\n\n\n\n

Salesforce is experiencing rapid growth in Argentina as companies embrace the next chapter of AI<\/a> and leverage the remarkable innovation cycle driven by proactive autonomous agents<\/a> through Agentforce<\/a>. Industry leaders such as BBVA, Ford Argentina, and Telecom are utilizing Salesforce\u2019s AI technologies to develop digital labor platforms \u2013 along with workforce development and training initiatives \u2014 that enhance customer experiences.<\/p>\n\n\n\n

Over the past year, Salesforce has actively collaborated with Argentina on transformative national government initiatives, including the inaugural Argentina AI Week in December 2024, the Private Sector Working Group on AI, and various reskilling and employment programs. These efforts highlight Salesforce\u2019s dedication to fostering sustainable development through collaboration.<\/p>\n\n\n\n

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We’re excited to invest in Argentina to support AI innovation, digital transformation and workforce development with our Agentforce digital labour platform.<\/p>\nMarc Benioff, Chair and CEO, Salesforce<\/strong><\/cite><\/blockquote>\n\n\n\n

“We’re excited to invest in Argentina to support AI innovation, digital transformation and workforce development with our Agentforce digital labour platform,” said Marc Benioff, Chair and CEO, Salesforce. <\/strong>“We are entering a new era where autonomous agents can be scaled to provide a workforce without limits as humans and agents work together to drive customer success. I look forward to seeing the growth and success of our customers and partners in Argentina.”<\/p>\n\n\n\n

Workforce development and reskilling<\/strong><\/h2>\n\n\n\n

Since establishing its presence in Argentina in 2019, Salesforce has demonstrated a strong commitment to the country\u2019s development, creating approximately 1,000 direct jobs and supporting tens of thousands more through its robust ecosystem of clients and partners. <\/p>\n\n\n\n

According to research by IDC<\/a>, Salesforce and its global ecosystem of customers and partners are projected to generate approximately 12 million jobs worldwide by 2028. With its growing digital workforce, Argentina has the potential to play a significant role in filling thousands of these positions.<\/p>\n\n\n\n

In recent years, Salesforce has collaborated with local governments, universities, and civil society organizations in Argentina and across Latin America to launch reskilling and employability programs. Leveraging Trailhead<\/a>, Salesforce\u2019s free training platform, these initiatives equip individuals with the in-demand skills essential for thriving careers in the digital economy. Continued investment in workforce development is critical to unlocking Argentina\u2019s talent potential and positioning the country as a global leader in the AI economy.<\/p>\n\n\n\n

AI innovation in Argentina<\/strong><\/h2>\n\n\n\n

Salesforce has been investing in Argentina for many years, and this continued investment will not only drive innovation but also support Salesforce\u2019s expanding customer base in the country.<\/p>\n\n\n\n

Salesforce\u2019s investment in Argentina extends beyond clients\u200c \u2014 \u200cit also includes its two offices in the Buenos Aires Metropolitan Area, which house MuleSoft<\/a> engineering teams. These teams are a critical component of Salesforce\u2019s innovation ecosystem, leveraging expertise in data integration and breaking down silos to enhance the development of Salesforce\u2019s trusted AI platform. This unique synergy of customer success, local expertise, and technological advancement positions Argentina as a key pillar in Salesforce\u2019s global innovation strategy, showcasing how technology developed in Argentina can make an impact on the global stage.<\/p>\n\n\n\n