{"id":87757,"date":"2025-06-03T09:30:00","date_gmt":"2025-06-03T16:30:00","guid":{"rendered":""},"modified":"2025-08-15T17:26:48","modified_gmt":"2025-08-16T00:26:48","slug":"liv-golf-agentforce-experiences","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/03\/liv-golf-agentforce-experiences\/","title":{"rendered":"Salesforce and LIV Golf Announce Strategic Partnership to Power New Era of Fan and Player Experiences with Agentforce"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Salesforce\u2019s Agentforce to Transform LIV Golf Fan Engagement, Player Experience, Broadcast Innovation, and Business Operations<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>San Francisco &amp; London\u00a0 \u2013 June 3, 2025 \u2013 <\/strong>Salesforce, the #1 AI CRM, and LIV Golf, today announced a strategic partnership that brings Agentforce, Salesforce\u2019s digital labor platform, to the groundbreaking global golf league. This collaboration will help LIV Golf scale its global business infrastructure and operations with intelligent, autonomous AI agents to amplify fan engagement, player experience, and broadcast innovation.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fueling-a-new-standard-in-sport-with-agentforce\"><strong>Fueling a New Standard in Sport with Agentforce<\/strong><\/h2>\n\n\n\n<p>Leveraging the full power of Salesforce, which brings together apps, data, agents and metadata in a single, deeply unified platform\u2014LIV Golf will embed secure, trusted AI technology to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supercharge Fan Engagement | Introducing The Fan Caddie powered by Agentforce&nbsp;<\/strong><br>With a shared vision to push the boundaries of sport and technology while serving LIV Golf\u2019s vibrant\/growing global fanbase, Salesforce and Agentforce will deliver dynamic, real-time LIV Golf updates tailored to each fan\u2019s journey\u2013curating content, highlights, and tournament experiences based on location, preferences, and behaviors. For example, the Fan Caddie will provide golf enthusiasts an immersive second screen experience within the LIV mobile app where they will receive shot-by-shot breakdowns, real-time updates on player stats and standings, support with ticket and merchandise requests, and recommended content that best aligns with the fan\u2019s personal preferences.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhancing Golf Broadcasts and Digital Content in Real Time | The Agent Caddie powered by Salesforce<\/strong><br>Agent Caddie will deliver predictive shot outcomes, optimal golf strategies, contextual stats, and narrative cues directly in LIV Golf broadcasts \u2013 enabling richer, more data-driven live coverage.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize Tournament Operations and Sponsorship<\/strong><br>From equipment logistics to staff coordination, Agentforce will optimize the operational engine behind LIV Golf events, helping to make every tournament smarter, faster, and more responsive. With limitless digital labor, LIV Golf and its partners will unlock new commercial opportunities through advanced audience segmentation, smarter sponsorship alignment, and real-time impact reporting.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elevate Global Expansion Efforts<\/strong><br>With events spanning the globe, Agentforce will help LIV Golf scale smarter by coordinating international operations, localizing fan engagement, and surfacing insights to drive global growth.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empower Player Experience On and Off the Course<\/strong><br>LIV Golf and Salesforce are also exploring how Agentforce can support players directly, such as assisting with personalized wellness tracking, and providing real-time performance insights and recommendations.<\/li>\n<\/ul>\n\n\n\n<p>\u201cLIV Golf is reimagining what the future of sport can be, and with Agentforce, we\u2019re helping bring that vision to life,\u201d said Ariel Kelman, Chief Marketing Officer, Salesforce. \u201cThe Fan Caddie, an immersive second screen experience, will offer fans deeply personalized content, experiences, and recommendations. The Agent Caddie agent will enhance the broadcast, providing rich, predictive insights directly to fans and commentators.\u201d<\/p>\n\n\n\n<p>\u201cAt LIV Golf, innovation drives everything we do \u2014 from the fan experience to the way we support our players and grow the game,\u201d said Denise Taylor, Head of Product and Technology, LIV Golf. \u201cOur partnership with Salesforce marks a major step forward. With Agentforce, we\u2019re bringing the power of AI technology to the forefront of sport, creating a more connected and engaged future for our fans, players, and the fantastic game of golf.\u201d<\/p>\n\n\n\n<p>\u201cWe are excited about a long, impactful future ahead for LIV Golf, buoyed by our ability to welcome and engage a broader, more diverse global audience,\u201d said Bryson DeChambeau, Crushers GC Captain. \u201cWe are proud to welcome Salesforce into our growing family of partners, who will help us reimagine and amplify the golf experience through our shared goals of making the game more connected, inclusive and innovative.\u201d<\/p>\n\n\n\n<p><a href=\"http:\/\/www.salesforce.com\/campaign\/liv-golf\" target=\"_blank\" rel=\"noreferrer noopener\">Learn<\/a> more about the LIV Golf and Salesforce partnership.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-liv-golf\"><strong>About LIV Golf<\/strong><\/h4>\n\n\n\n<p>The LIV Golf League is the world\u2019s only global golf League featuring 13 teams, a 14-tournament schedule, and many of the world\u2019s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game\u2019s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.<\/p>\n\n\n\n<p>LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport\u2019s untapped worldwide potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce\u2019s Agentforce to Transform LIV Golf Fan Engagement, Player Experience, Broadcast Innovation, and Business Operations San Francisco &amp; London\u00a0 \u2013 June 3, 2025 \u2013 Salesforce, the #1 AI CRM, and LIV Golf, today announced a strategic partnership that brings Agentforce, Salesforce\u2019s digital labor platform, to the groundbreaking global golf league. This collaboration will help LIV [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":87760,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1776],"sf_theme":[1917],"sf_topic":[20528,1737,2498,1726],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[2027],"class_list":["post-87757","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_theme-customer-engagement","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_product-agentforce","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce and LIV Golf Announce Strategic Partnership to Power New Era of Fan and Player Experiences with Agentforce - Salesforce<\/title>\n<meta name=\"description\" content=\"Salesforce\u2019s Agentforce to Transform LIV Golf Fan Engagement, Player Experience, Broadcast Innovation, and Business Operations San Francisco &amp; 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