{"id":87860,"date":"2025-06-11T01:00:00","date_gmt":"2025-06-11T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=87860"},"modified":"2025-08-15T17:25:36","modified_gmt":"2025-08-16T00:25:36","slug":"capita-agentforce-outsourcing-automation","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/","title":{"rendered":"Capita Taps Salesforce&#8217;s Agentforce for Agent-Driven Outsourcing Push"},"content":{"rendered":"\n<p>LONDON \u2013 June 11, 2025 \u2013 Salesforce, the world\u2019s #1 AI CRM, today announced that Capita, a leading U.K. business process outsourcing (BPO) company, is deploying <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s digital labor platform, to become the leading agentic BPO organization in the U.K. The move aims to transform Capita&#8217;s internal operations and enhance services for its key customers.<\/p>\n\n\n\n<p>Agentforce will spearhead Capita\u2019s operational evolution, enabling the company, which specializes in business process solutions for clients across the public and private sectors, to improve efficiency and transform the customer and citizen experience.<\/p>\n\n\n\n<p>Capita&#8217;s AI Catalyst Lab, a dedicated team focused on identifying and scaling AI solutions, has already collaborated with Salesforce to identify over 220 AI and &#8220;agentic&#8221; use cases. The new capability will enable <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a> across its internal and external operations, including workforce management, assessment-as-a-service, and client engagement, cementing Capita\u2019s strategy of becoming the leading agentic BPO organization.<\/p>\n\n\n\n<p>The deployment of Agentforce is set to accelerate and streamline processes, driving revenue and bringing new products and services to enhance customer service. Key areas of impact include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume recruitment, reducing the employee recruitment process from weeks to hours.<\/li>\n\n\n\n<li>Workforce Management, leveraging AI and Agentforce to effectively place, track, and optimize employees with the best shifts and opportunities based on availability and skills.&nbsp;<\/li>\n\n\n\n<li>Optimizing assessment processes, including screening for eligibility, matching with appropriate solutions and offerings, delivery routing and tracking, and more.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Capita, which operates in eight global markets, has already successfully deployed several Salesforce solutions including <a href=\"https:\/\/www.mulesoft.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/sales\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>. These existing solutions provide Capita with a single source of truth for every candidate and customer, enhancing service and personalizing interactions at scale.<\/p>\n\n\n\n<p>Capita became the first B2B company in the U.K. to use Agentforce and is currently developing an industry-first, AI-powered recruitment-as-a-service tool.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With agents and people working side-by-side, we\u2019re excited to explore new business offerings from high scale recruitment through to next generation pension administration and streamlined customer and citizen support experiences.<\/p>\n<cite>Adolfo Hernandez, CEO, Capita<\/cite><\/blockquote>\n\n\n\n<p>This collaboration with Salesforce aims to transform Capita&#8217;s own recruitment, with the intent of offering a new, streamlined, cost-effective service to its customers and accelerating time to value. Capita previously faced challenges recruiting staff for contact centers at scale, with a manual process yielding a 50-to-1 fill ratio. The Agentforce-built platform will have the capability to process 10,000 people a year, interacting with candidates in natural language and identifying the right people for the right job at the right time, enhancing both the candidate and recruiter experience.<\/p>\n\n\n\n<p>\u201cAt Capita, we combine people, processes, and technology to deliver complex processes at scale. Salesforce\u2019s Agentforce will help us to realize our \u2018Better Capita\u2019 strategy, which is underpinned by \u2018Better Technology.\u2019 With agents and people working side-by-side, we\u2019re excited to explore new business offerings from high scale recruitment through to next generation pension administration and streamlined customer and citizen support experiences,\u201d said Capita CEO Adolfo Hernandez.\u00a0<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93070\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/orchestration-next-frontier-for-agents\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"Why Orchestration Is the Next Frontier for Agents\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png 1200w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/orchestration-next-frontier-for-agents\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy Orchestration Is the Next (Wildly Necessary) Frontier for Agents\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93092\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/15\/engine-powers-travel-experiences-with-agentforce-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png?w=1024\" class=\"content-card__image\" alt=\"Engine Powers Seamless Travel Experiences with Agentforce and Slack\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Engine-Powers-Seamless-Traveler-Experiences-as-an-Agentic-Enterprise-with-Agentforce-and-Slack.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/15\/engine-powers-travel-experiences-with-agentforce-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tEngine Powers Seamless Travel Experiences with Agentforce and Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/87860\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>\u201cCapita is setting the standard for what the AI centric future of work can look like in the UK \u2013 bringing people, data and AI together to reimagine how services are delivered at scale,\u201d said Zahra Bahrololoumi, CEO, Salesforce U.K. &amp; Ireland. \u201cWe\u2019re proud to deepen our collaboration to deploy Agentforce to the heart of Capita\u2019s business and operations, unlocking new ways to serve customers, and empower its teams. More than a transformation, this is a bold vision for the role of digital labour in helping organizations move faster, operate smarter, and lead with confidence.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer success stories<\/a> on the Salesforce Newsroom<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>LONDON \u2013 June 11, 2025 \u2013 Salesforce, the world\u2019s #1 AI CRM, today announced that Capita, a leading U.K. business process outsourcing (BPO) company, is deploying Agentforce, Salesforce\u2019s digital labor platform, to become the leading agentic BPO organization in the U.K. The move aims to transform Capita&#8217;s internal operations and enhance services for its key [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":87863,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1917],"sf_topic":[20528,1737,1744,19141],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[2027],"class_list":["post-87860","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-enterprise-ai","sf_product-agentforce","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capita Taps Salesforce\u2019s Agentforce for Outsourcing Push - Salesforce<\/title>\n<meta name=\"description\" content=\"LONDON \u2013 June 11, 2025 \u2013 Salesforce, the world\u2019s #1 AI CRM, today announced that Capita, a leading U.K. business process outsourcing (BPO) company, is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capita Taps Salesforce&#039;s Agentforce for Agent-Driven Outsourcing Push\" \/>\n<meta property=\"og:description\" content=\"LONDON \u2013 June 11, 2025 \u2013 Salesforce, the world\u2019s #1 AI CRM, today announced that Capita, a leading U.K. business process outsourcing (BPO) company, is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-16T00:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/06\/Capita-bets-on-Agentforce-to-become-the-UKs-leading-agent-driven-outsourcing-solution.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/81022e5c2f96c3fdf8ee58f5944b4dea\"}],\"headline\":\"Capita Taps Salesforce&#8217;s Agentforce for Agent-Driven Outsourcing Push\",\"datePublished\":\"2025-06-11T08:00:00+00:00\",\"dateModified\":\"2025-08-16T00:25:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\"},\"wordCount\":621,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/06\/Capita-bets-on-Agentforce-to-become-the-UKs-leading-agent-driven-outsourcing-solution.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\",\"name\":\"Capita Taps Salesforce\u2019s Agentforce for Outsourcing Push - 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