{"id":90005,"date":"2025-10-08T08:49:24","date_gmt":"2025-10-08T15:49:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=90005"},"modified":"2025-10-08T08:49:25","modified_gmt":"2025-10-08T15:49:25","slug":"mexico-investment","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/08\/mexico-investment\/","title":{"rendered":"Salesforce Investing $1B in Mexico to Boost Economic Growth and Transform Businesses into Agentic Enterprises"},"content":{"rendered":"\n

Company strengthens its presence in the region with a new five-story office in Mexico City and Global Delivery Center to help customers become Agentic Enterprises<\/em><\/p>\n\n\n\n

Salesforce also renews focus on AI skills for students with $250,000 investment in the nonprofit Amigos de Filantrofilia <\/em><\/p>\n\n\n\n

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MEXICO CITY \u2013 October 8, 2025<\/strong> \u2013<\/strong> Salesforce, the world\u2019s #1 AI CRM, today announced plans to invest $1 billion\u200c in its Mexico operations over the next five years. This announcement reinforces Salesforce\u2019s commitment to the economic and social development of Mexico and is designed to help companies countrywide and across the broader region transform into Agentic Enterprises<\/a>, where humans and AI agents<\/a> work together to drive customer success.<\/p>\n\n\n\n

The investment will be used to operate a new cutting-edge office, support regional customers through a Global Delivery Center (GDC), and hire top talent. In addition, it aims to grow the ecosystem by investing in workforce development and AI training.<\/p>\n\n\n\n

\u201cSalesforce\u2019s commitment to expanding its investment in Mexico highlights the strength of our economy and the exceptional talent we have,\u201d said Marcelo Ebrard, Secretary of Economy, Secretariat of Economy of Mexico. \u201cThis investment will not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more.\u201d<\/p>\n\n\n\n

Mexico is an important growth market for Salesforce with a thriving customer base including leading organizations like Xcaret, Grupo Bafar, and FEMSA. It\u2019s also an innovation hub for the wider Latin America region with a strong ecosystem of nearly 1,000 partners and resellers.<\/p>\n\n\n\n

\u201cMexico is home to some of the world\u2019s most innovative companies, and it\u2019s becoming an important hub for enterprises embracing the agentic future,\u201d said Marc Benioff, Chair and CEO of Salesforce. \u201cThis $1 billion investment is a commitment to Mexico as a key market for AI-powered growth \u2014 supporting the incredible talent, customers, and partners who are shaping the next generation of digital leadership across Latin America. Together, we\u2019re accelerating the rise of Agentic Enterprises, with humans and AI agents collaborating to transform industries and drive unprecedented levels of productivity, efficiency, and customer success.”<\/p>\n\n\n\n

Driving AI innovation from Mexico<\/strong><\/h2>\n\n\n\n

Salesforce’s commitment to the country began in 2006, when the company started operations with just a handful of employees in a small office. Since then, it has grown consistently, solidifying its position as a strategic partner for thousands of Mexican companies and public sector organizations, and serving as an innovation hub for the broader region.<\/p>\n\n\n\n

Now, Salesforce has opened a new five-story office in Mexico City’s Polanco district. Located in the Miyana II building, plans for the new space will be able to support up to 2,000 employees. It will serve as a hub for innovation and house one of the company’s new GDCs, which will be central to Salesforce’s new initiative of helping businesses transform their operations using Agentforce.<\/p>\n\n\n\n

As part of Salesforce\u2019s professional services organization, the GDC will provide expert multi-lingual consulting services in English, Spanish, and Portuguese to customers across the Americas.<\/p>\n\n\n\n

Leading organizations such as Globo, a media leader in Brazil, Grupo Falabella, a top retailer in Chile, and Protecci\u00f3n, a pensions and investments manager in Colombia, already rely on Agentforce and will now have access to the GDC\u2019s services. <\/p>\n\n\n\n

\u201cAgentforce is the catalyst for transformation, helping organizations in Mexico and throughout the region become Agentic Enterprises,\u201d said Phil Sebok, Country Manager, Salesforce Mexico. \u201cThis investment sets us up to help companies augment human workforces with agents to create new opportunities, revenue streams, and ways of working.\u201d<\/p>\n\n\n\n