{"id":93298,"date":"2026-04-28T06:00:00","date_gmt":"2026-04-28T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=93298"},"modified":"2026-04-27T12:19:01","modified_gmt":"2026-04-27T19:19:01","slug":"salesforce-agentforce-life-sciences-unify-moderna-global-commercial-operations","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/28\/salesforce-agentforce-life-sciences-unify-moderna-global-commercial-operations\/","title":{"rendered":"Salesforce Agentforce Life Sciences to Unify Moderna\u2019s Global Commercial Operations"},"content":{"rendered":"\n<p><strong>Tuesday, April 28, 2026 &#8211;<\/strong> Salesforce today announced that Moderna has selected <a href=\"https:\/\/www.salesforce.com\/life-sciences\/cloud\/customer-engagement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce&#8217;s Agentforce Life Sciences for Customer Engagement<\/a> to unify the biotechnology company\u2019s global commercial operations. The collaboration supports Moderna&#8217;s vision to enable a single, connected platform to engage customers, streamline field and customer service operations, and deliver the best customer experience based on a 360-degree understanding of their customers.<\/p>\n\n\n\n<p>The connected platform will integrate data, AI, and customer engagement across commercial users spanning multiple regions, allowing for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified Customer 360 with Trusted Data: <\/strong>Moderna will consolidate customer data from SAP, ecommerce, and multiple regional systems to create a single source of truth for HCP interactions. Fueled by <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA OneKey<\/a>, the company will have access to trusted, real-time reference data and private, secure master data management.<\/li>\n\n\n\n<li><strong>AI-Powered Commercial Excellence:<\/strong> Moderna&#8217;s field teams will use <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to deliver next best actions, automate cycle planning, and streamline call reporting, empowering commercial users globally to engage HCPs more effectively with real-time insights and intelligent recommendations.<\/li>\n\n\n\n<li><strong>Global Omni-Channel Marketing at Scale: <\/strong>As Moderna expands its marketing efforts globally, this enables unified cross-channel marketing execution, supporting both commercial engagement and customer service with personalized, data-driven campaigns.<\/li>\n\n\n\n<li><strong>Platform Built for Unification: <\/strong>Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\" target=\"_blank\" rel=\"noreferrer noopener\">open ecosystem<\/a> and integration-first architecture connects commercial, medical, patient services, and contact center operations to support Moderna\u2019s unified platform. This helps the company to scale rapidly without vendor lock-in while building on its existing investment in <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Moderna is a company that has always embraced innovation, and this collaboration reflects their commitment to building a modern, AI-powered commercial organization,&#8221; said <strong>Joe Ferraro, General Manager of Agentforce Life Sciences<\/strong>. &#8220;With Agentforce Life Sciences, Moderna gains a unified platform that brings together data, AI, and automation \u2014 empowering their teams to deliver more meaningful customer engagement on a global scale.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn More:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover how Salesforce is leading the <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">next era of life sciences transformation<\/a><\/li>\n\n\n\n<li>Hear from <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizations<\/a> that selected Agentforce Life Sciences<\/li>\n\n\n\n<li>Get a <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\" target=\"_blank\" rel=\"noreferrer noopener\">sneak peek of the Agentforce Life Sciences roadmap<\/a> and <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\" target=\"_blank\" rel=\"noreferrer noopener\">transition framework<\/a><\/li>\n\n\n\n<li>Read about Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\" target=\"_blank\" rel=\"noreferrer noopener\">open ecosystem<\/a> and robust <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner network<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, April 28, 2026 &#8211; Salesforce today announced that Moderna has selected Salesforce&#8217;s Agentforce Life Sciences for Customer Engagement to unify the biotechnology company\u2019s global commercial operations. The collaboration supports Moderna&#8217;s vision to enable a single, connected platform to engage customers, streamline field and customer service operations, and deliver the best customer experience based on [&hellip;]<\/p>\n","protected":false},"author":763,"featured_media":93300,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1917],"sf_topic":[21212,20528,21187,1744,2798],"sf_product":[19930,1783],"sf_industry":[1743],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-93298","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_topic-data","sf_product-agentforce","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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