{"id":93418,"date":"2026-05-06T06:00:00","date_gmt":"2026-05-06T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=93418"},"modified":"2026-05-05T15:37:19","modified_gmt":"2026-05-05T22:37:19","slug":"merck-animal-health-selects-agentforce-life-sciences","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/05\/06\/merck-animal-health-selects-agentforce-life-sciences\/","title":{"rendered":"Merck Animal Health Selects Salesforce\u2019s Agentforce Life Sciences for Customer Engagement to Transform Animal Care and Enhance Support Experiences for Employees"},"content":{"rendered":"\n<p><strong>Wednesday, May 6 2026 \u2013 SAN FRANCISCO and RAHWAY, N.J. <\/strong>\u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, and Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck &amp; Co., Inc. (NYSE: MRK), today announced that Merck Animal Health has selected <a href=\"https:\/\/www.salesforce.com\/life-sciences\/cloud\/customer-engagement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences for Customer Engagement<\/a> to create a unified, 360-degree view and support experience for veterinarians, pet owners, and production animal farmers across all channels.&nbsp;<\/p>\n\n\n\n<p>Leveraging Agentforce 360, Merck Animal Health aims to improve access to its medicines and devices and drive efficiencies with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified customer views,<\/strong> using the Agentforce 360 Platform as its secure, <a href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/11\/18\/salesforce-completes-acquisition-of-informatica\/#:~:text=Informatica%20to%20Scale%20and%20Continue,trusted%20data%20and%20AI%20agents.%E2%80%9D\" target=\"_blank\" rel=\"noreferrer noopener\">single source of<\/a><a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770#:~:text=Informatica%20to%20Scale%20and%20Continue,trusted%20data%20and%20AI%20agents.%E2%80%9D\"> <\/a><a href=\"https:\/\/www.salesforce.com\/in\/news\/press-releases\/2025\/11\/18\/salesforce-completes-acquisition-of-informatica\/#:~:text=Informatica%20to%20Scale%20and%20Continue,trusted%20data%20and%20AI%20agents.%E2%80%9D\">truth<\/a> with <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> to unify information sources like production monitoring devices, pet microchips, and automatic feeders with prescription history and preferences.<\/li>\n\n\n\n<li><strong>Always-on self-service, <\/strong>leveraging a centralized, omni-channel contact center, including <a href=\"https:\/\/www.salesforce.com\/platform\/websites-custom-apps\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Cloud<\/a> to create centralized landing pages and a seamless digital ecommerce experience for its wellness services and products.&nbsp;<\/li>\n\n\n\n<li><strong>Hyperpersonalize<\/strong> <strong>B2B and B2C programs <\/strong>with tailored <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a> journeys and campaigns, connected across sales and marketing, including subscription and warranty management to boost vet and animal owner loyalty.&nbsp;<\/li>\n\n\n\n<li><strong>Intelligent sales <\/strong>powered by <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences<\/a>, creating a conversational user experience with ready-to-use, industry-specific workflows and actions for account tracking, <a href=\"https:\/\/www.salesforce.com\/sales\/incentive-compensation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentive compensation<\/a>, and up- and cross-sell opportunities.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>By consolidating monitoring technology and biopharma systems across business units onto a single platform, Merck Animal Health will be able to better serve its customers, reduce waste, and lower its cost to serve while increasing acquisition and retention and achieving its mission through \u201cThe Science of Healthier Animals\u00ae.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cAt Merck Animal Health, we support the strong bond between people and their pets and help protect international public health, ensure food safety, and increase protein supply. Using Salesforce\u2019s Agentforce Life Sciences as our \u2018OneCRM,\u2019 we will reimagine the way we engage with our veterinarians, pet owners, production animal farmers, and the animals under their care.\u201d \u2014&nbsp; Juanjo Francesch, VP, Animal Health IT, Merck Animal Health<\/p>\n\n\n\n<p>\u201cOne of the most critical challenges for animal health is often a fragmented view of care, making it difficult for veterinarians to deliver seamless support. Our partnership with Merck Animal Health and the deployment of Agentforce Life Sciences gives them a unified, intelligent platform to finally break down those data silos. This is more than just a system upgrade. We\u2019re fundamentally reimagining how veterinarians deliver care, ensuring the best possible health outcomes for pets and livestock around the world.&#8221; \u2014 Tara Helm, Life Sciences Solutions Strategy Leader, Salesforce<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-merck-animal-health\"><strong>About Merck Animal Health<\/strong><\/h4>\n\n\n\n<p>Merck Animal Health, a division of Merck &amp; Co., Inc., Rahway, N.J., USA, is a global animal health business committed to The Science of Healthier Animals\u00ae.For more than 130 years, we have pioneered groundbreaking science. Today, we are driven by continuous innovation to develop breakthrough medicines, vaccines and technology. Rooted in direct experience on the farm and in the clinic, we work hand in hand with our customers every step of the way. Our singular focus is to empower those who care for animals, helping them manage their vital responsibility with confidence. Because when it comes to animal health, no one sees it like we do. For more information, visit <a href=\"http:\/\/www.merck-animal-health.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.merck-animal-health.com\/<\/a> and connect with us on <a href=\"https:\/\/www.linkedin.com\/showcase\/merck-animal-health\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/merckanimalhealth\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/MerckAH\" target=\"_blank\" rel=\"noreferrer noopener\">X (formerly Twitter)<\/a> and <a href=\"https:\/\/www.instagram.com\/merckanimalhealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-salesforce-nbsp\"><strong>About Salesforce&nbsp;<\/strong><\/h4>\n\n\n\n<p>Salesforce helps organizations of any size become Agentic Enterprises \u2014 integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit <a href=\"https:\/\/www.salesforce.com\/\" type=\"link\" id=\"https:\/\/www.salesforce.com\/\">salesforce.com<\/a> for more information.<\/p>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, May 6 2026 \u2013 SAN FRANCISCO and RAHWAY, N.J. \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, and Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck &amp; Co., Inc. (NYSE: MRK), today announced that Merck Animal Health has selected Agentforce Life Sciences [&hellip;]<\/p>\n","protected":false},"author":763,"featured_media":93421,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1917],"sf_topic":[21212,20528,21187,1744],"sf_product":[19930,1783],"sf_industry":[1743],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-93418","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_product-agentforce","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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