{"id":93716,"date":"2026-05-21T02:00:00","date_gmt":"2026-05-21T09:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=93716"},"modified":"2026-05-21T03:54:23","modified_gmt":"2026-05-21T10:54:23","slug":"pierre-fabre-agentforce-life-sciences-customer-engagement","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/05\/21\/pierre-fabre-agentforce-life-sciences-customer-engagement\/","title":{"rendered":"Laboratoires Pierre Fabre Selects Agentforce Life Sciences for Customer Engagement\u00a0to Transform Medical and Dermo-Cosmetic Care\u00a0"},"content":{"rendered":"\n<p><strong>CASTRES, France, and SAN FRANCISCO \u2014 May 21, 2026<\/strong> \u2014 Laboratoires Pierre Fabre, a major global pharmaceutical and dermo-cosmetics company based in France, has selected <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/customer-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences for Customer Engagement<\/a> for its more than 4,000 internal users to harmonize its commercial processes across its prescription drug and dermo-cosmetic business lines into a single platform as \u201cOne CRM.\u201d<\/p>\n\n\n\n<p>Building on an existing foundation of <a href=\"https:\/\/www.salesforce.com\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a> and <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, the French company is expanding its Salesforce footprint to break down existing silos between its medical and dermo-cosmetics (OTC) businesses, including global brands such as Eau Thermale Av\u00e8ne or Klorane. The Agentforce 360 Platform will serve as its single, next-generation operating system covering all medical and <a href=\"https:\/\/www.salesforce.com\/retail\/cloud-pos\/\" target=\"_blank\" rel=\"noreferrer noopener\">point-of-sale (POS)<\/a> related processes across the organization&#8217;s global operations. This harmonized and regulation-compliant approach will help to ensure consistent and personalized engagement across channels and improve healthcare experiences and access.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Omni-Channel Synergy: <\/strong>Powered by <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> and <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agenforce Marketing<\/a>, the company will gain holistic stakeholder views for AI-guided engagement and synchronized interactions across medical and dermo-cosmetics, facilitating personalized journeys for HCPs, key opinion leaders (KOLs), and pharmacies alike.<\/li>\n\n\n\n<li><strong>Personalized Medical Engagement:<\/strong> <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences<\/a> will coach, prepare, and log healthcare visits, updating records to maintain compliance and help to reduce the administrative burden on medical science liaisons (MSLs) and med reps. Through improved content alignment with clinical expectations and a more consistent physical and digital experience, Pierre Fabre aims to improve HCP satisfaction by up to 20%.\u00a0<\/li>\n\n\n\n<li><strong>Optimized Retail Execution: <\/strong><a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 36O for Life Sciences<\/a> will help to boost sell-in, maximize sell-out, and drive POS excellence, including rebates, vouchers, and discounting, worldwide. With automated and accurate <a href=\"https:\/\/www.salesforce.com\/blog\/medtech-order-management-wismo\/\" target=\"_blank\" rel=\"noreferrer noopener\">order management<\/a>, the dermo-cosmetics leader will improve both care experiences and revenue, taking into account the complexities of country-specific sales rules and pricing structures.<\/li>\n<\/ul>\n\n\n\n<p><strong>Marie-Andr\u00e9e Gamache, CEO of Pierre Fabre Pharma,<\/strong><strong> explained<\/strong>: \u201cSalesforce will enable us to have a truly customer-centric view by bringing together our two businesses onto a single platform. We will be realizing our vision of a truly harmonized, next-generation operating system. This transformation will allow our teams to act as one cohesive health and dermo-cosmetic player, whether engaging a specialist on oncology therapies or a pharmacist on our dermo-cosmetic products. We chose Agentforce Life Sciences because it provides the robust, proven, and flexible foundation required to simplify our operations while supporting the unique complexity of our global, dual-business model.\u201d<\/p>\n\n\n\n<p><strong>Emilie Sidiqian, CEO of Salesforce France, added<\/strong>: \u201cWe are delighted to partner with Laboratoires Pierre Fabre on this enterprise-wide commercial transformation. This collaboration underscores Agentforce Life Science\u2019s market leadership and commitment to delivering the innovative, industry-specific solutions required to meet the evolving needs of global sciences companies. We are proud to provide Laboratoires Pierre Fabre with the trusted platform to break down data silos, enhance customer engagement, and further their mission of improving human health and well-being through their unique blend of prescription medicine and consumer care.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read about Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\" target=\"_blank\" rel=\"noreferrer noopener\">open ecosystem<\/a> and robust <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner network<\/a>, including <a href=\"https:\/\/www.capgemini.com\/solutions\/salesforce-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini<\/a>, <a href=\"https:\/\/www.deloittedigital.com\/de\/en\/hub\/life-sciences-and-health-care.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/08\/iqvia-and-salesforce-expand-global-partnership-to-accelerate-the-development-of-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA<\/a>, and <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3000000DpdZPEAZ\" target=\"_blank\" rel=\"noreferrer noopener\">ULIT<\/a><\/li>\n\n\n\n<li>Discover how Salesforce is leading the <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">next era of life sciences transformation<\/a><\/li>\n\n\n\n<li>Hear from a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">growing list of organizations<\/a> who selected Agentforce Life Sciences&nbsp;<\/li>\n\n\n\n<li>Get a <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\" target=\"_blank\" rel=\"noreferrer noopener\">sneak peek of the Agentforce Life Sciences roadmap<\/a> and <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\" target=\"_blank\" rel=\"noreferrer noopener\">transition framework<\/a><\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\tdata-card-id=\"93591\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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class=\"wp-block-heading\" id=\"h-about-laboratoires-pierre-fabre\"><strong>About Laboratoires Pierre Fabre<\/strong><\/h4>\n\n\n\n<p>Pierre Fabre Laboratories is the\u202fworld\u2019s\u202fsecond-largest dermo-cosmetics company and one of\u202fEurope\u2019s\u202fleading pharmaceutical\u202flaboratories. Its\u202fDermo-cosmetics &amp; Personal Care\u202fportfolio brings together major international brands such as Eau\u202fThermale Av\u00e8ne,\u202fDexeryl,\u202f Ducray,\u202f Klorane,\u202f A-Derma, Ren\u00e9\u202fFurterer,\u202fM\u00eame\u202fCosmetics,\u202fDarrow, and\u202fElgydium. The\u00a0Pharma activity covers \u202ffive\u202fmain therapeutic fields: oncology, dermatology,\u202frare diseases,\u202fprimary\u202fcare,\u202fand family healthcare.<\/p>\n\n\n\n<p>In 2025, Pierre Fabre Laboratories generated 3.2 billion euros in revenue, 71% of which came from international sales across 130 territories. Based in southwest France since its creation and manufacturing\u202fnearly\u202f90%\u202fof its products in France, Pierre Fabre Laboratories employs 10,000 people worldwide. R&amp;D investments increased by 14% compared with the previous year, reaching 250 million euros, 67% of which is dedicated to targeted therapies in oncology.<\/p>\n\n\n\n<p>The majority shareholder of Pierre Fabre Laboratories is the Pierre Fabre Foundation (holding 86.3% of the capital), a humanitarian foundation recognized as being of public utility. The company\u2019s employees are its second-largest shareholder (nearly 10%). This shareholding structure guarantees the company\u2019s independence, its long-term&nbsp;vision,&nbsp;and its sustainable contribution to the common good. Dividends paid to the Pierre Fabre Foundation contribute to 35 healthcare-access programs deployed in 22 of the least-developed countries in the world.<\/p>\n\n\n\n<p>Since 2023, Pierre Fabre Laboratories\u2019 CSR policy has been assessed by AFNOR Certification and has been awarded the \u201cExemplary\u201d level of its CSR label (ISO 26000 standard for sustainable development).&nbsp;<\/p>\n\n\n\n<p>More information on\u00a0<a href=\"http:\/\/www.pierre-fabre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.pierre-fabre.com<\/a> | <a href=\"https:\/\/www.linkedin.com\/company\/pierre-fabre\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> | <a href=\"https:\/\/www.facebook.com\/laboratoirespierrefabre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> | <a href=\"https:\/\/www.instagram.com\/pierre.fabre.group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-salesforce\"><strong>About Salesforce<\/strong><\/h4>\n\n\n\n<p>Salesforce helps organizations of all sizes become Agentic Enterprises, integrating people, agents, applications, and data on a unified, trusted platform to drive unprecedented growth and innovation. Visit <a href=\"https:\/\/www.salesforce.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">www.salesforce.com\/fr<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CASTRES, France, and SAN FRANCISCO \u2014 May 21, 2026 \u2014 Laboratoires Pierre Fabre, a major global pharmaceutical and dermo-cosmetics company based in France, has selected Agentforce Life Sciences for Customer Engagement for its more than 4,000 internal users to harmonize its commercial processes across its prescription drug and dermo-cosmetic business lines into a single platform [&hellip;]<\/p>\n","protected":false},"author":162,"featured_media":93734,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1756],"sf_theme":[1917],"sf_topic":[21212,20528,21187,1744],"sf_product":[19930,1783],"sf_industry":[1743],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-93716","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_product-agentforce","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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