{"id":93956,"date":"2026-06-16T00:01:00","date_gmt":"2026-06-16T07:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=93956"},"modified":"2026-06-16T01:53:20","modified_gmt":"2026-06-16T08:53:20","slug":"1-billion-ai-transformation-investment-italy","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/06\/16\/1-billion-ai-transformation-investment-italy\/","title":{"rendered":"Salesforce Announces $1 Billion Investment in Italy to Accelerate Agentic AI Transformation and Growth"},"content":{"rendered":"\n

New Milan office, workforce expansion, and AI upskilling programs deepen Salesforce\u2019s commitment to Italy as enterprise and public sector adoption of Agentforce accelerates.<\/em><\/p>\n\n\n\n

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Milan \/ Rome \u2013 16, June, 2026 <\/strong>\u2013 Salesforce, the #1 Agentic CRM, today announced plans to invest $1 billion in Italy over the next five years, reinforcing its commitment to AI innovation and economic growth. As part of this investment, Salesforce will open a new office in Milan to support workforce expansion and upskilling programs to drive AI adoption across the country.<\/p>\n\n\n\n

The announcement was made by Salesforce Chair and CEO Marc Benioff during his visit to Italy ahead of the Third Annual Rome Conference on AI, Ethics, and Governance<\/a>.<\/p>\n\n\n\n

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We are proud to expand our presence in Italy through this major investment. Italy is rapidly becoming one of Europe\u2019s most important centers of AI innovation \u2014 fueled by exceptional creativity, entrepreneurial energy, deep industrial expertise, and a national commitment to advancing AI responsibly and ethically.<\/p>\n\n\n\n

Marc Benioff, Chair and CEO of Salesforce<\/strong><\/p>\n<\/blockquote>\n\n\n\n

\u201cWe are proud to expand our presence in Italy through this major investment. Italy is rapidly becoming one of Europe\u2019s most important centers of AI innovation \u2014 fueled by exceptional creativity, entrepreneurial energy, deep industrial expertise, and a national commitment to advancing AI responsibly and ethically. We look forward to working with partners across Italy to pioneer the next wave of AI transformation and help every company become an agentic enterprise.\u201d \u2014 Marc Benioff, Chair and CEO of Salesforce<\/strong><\/p>\n\n\n\n

Building on its ethical and responsible approach<\/a> to artificial intelligence development and deployment, Salesforce is a signatory of the Vatican-led Rome Call for AI Ethics<\/a>. <\/p>\n\n\n\n

Investment for Growth in Italy<\/strong><\/h2>\n\n\n\n

Since establishing its presence in Italy in September 2003, Salesforce has grown exponentially, creating over 600 direct jobs. Today Salesforce Italy is home to a growing workforce, thousands of customers, and a thriving partner ecosystem.<\/p>\n\n\n\n

To support this growth, Salesforce is investing in its Italian team with new roles in data science, agentic AI, and deployment engineering, bringing local expertise to Italian organizations and public administrations pioneering AI transformation. <\/p>\n\n\n\n

The new Milan office, located at Palazzo Missori, a premier Grade A development in the heart of Milan’s Central Business District, will feature collaborative spaces for customers, partners and employees to design and deploy AI that solves real business challenges. The new location will also serve as a training hub, offering programs focused on AI upskilling, work readiness and a range of community initiatives. <\/p>\n\n\n\n

As part of its commitment to AI skills development, Salesforce will launch the Enterprise Architecture Academy – a program designed to accelerate AI readiness across partners and customers. The Academy will initially engage more than 70 participants, including partners, customers, and Salesforce Solution Engineers, building the architectural foundation needed to drive digital transformation across Italy.<\/p>\n\n\n\n

“At Salesforce, we are committed to building a future-ready Italy that leads in the agentic AI era. The Enterprise Architecture Academy puts this ambition into action, equipping partners, customers and Salesforce engineers with the skills to thrive.” – Vanessa Fortarezza, SVP & Country General Manager, Salesforce Italy<\/strong><\/p>\n\n\n\n

Agentforce Momentum in Italy<\/strong><\/h2>\n\n\n\n

Agentforce<\/a>, Salesforce\u2019s agentic AI platform, underpins some of Italy\u2019s most recognized organizations, from global brands such as Ferrari<\/a>, to energy and financial services leaders like Enel<\/a> and UniCredit<\/a>, mobility provider Telepass<\/a> and Italy\u2019s lead rail operator, Trenitalia<\/a>. Salesforce also serves small and medium-sized businesses throughout the country. <\/p>\n\n\n\n

In the public sector, Salesforce is the selected technology provider for organizations working to improve outcomes for citizens, including the National Institute for Social Security (INPS)<\/a>, which is using Salesforce to deliver more efficient services for citizens and employees alike.<\/p>\n\n\n\n