{"id":94319,"date":"2026-06-09T06:24:00","date_gmt":"2026-06-09T13:24:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=94319"},"modified":"2026-07-22T07:39:33","modified_gmt":"2026-07-22T14:39:33","slug":"hsj","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/06\/09\/hsj\/","title":{"rendered":"Honda Sales Operations Japan Adopts Agentforce to Accelerate Customer Experience Innovation and Sales Efficiency"},"content":{"rendered":"\n

Salesforce Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chairman and CEO: Shinichi Koide; hereinafter “Salesforce”) today announced that Honda Sales Operations Japan Co., Ltd. (Headquarters: Wako-shi, Saitama; Representative: Yasuko Matsuyama; hereinafter “Honda Sales Operations Japan”) has adopted Agentforce<\/a>, Salesforce’s AI agent platform.<\/p>\n\n\n\n

Background and Challenges<\/strong><\/h2>\n\n\n\n

In the automotive industry, advancements in digitalization are changing how customers gather information and navigate the purchasing process. Today, an increasing number of customers compare models, request quotes, and check ratings and reviews online, significantly advancing their buying consideration before ever visiting a dealership. Additionally, against the backdrop of a declining working population in Japan, sales floors are required to maintain and improve the quality of response for each customer within limited sales resources. Recognizing these shifts in customer behavior and the changing environment surrounding sales floors, Honda Sales Operations Japan identified the need for a new initiative that achieves both an enhanced customer experience and streamlined sales operations.<\/p>\n\n\n\n

Why Honda Sales Operations Japan Selected and Implemented Agentforce<\/strong><\/h2>\n\n\n\n

Among numerous AI solutions, Honda Sales Operations Japan highly evaluated Agentforce<\/a> because it eliminates the time and effort required for infrastructure design and construction, allowing them to immediately focus on designing the value of services provided to customers. The ability to concentrate resources on the essential business of customer value design and delivery, without spending man-hours on preparing complex technical foundations, was the deciding factor in adopting Agentforce. In particular, the company was able to launch a Proof of Concept (PoC) in a short period\u2014less than three months from project kickoff. This rapid deployment was made possible by fully leveraging Agentforce’s built-in capability to connect smoothly with existing operations and data. Furthermore, receiving consulting support from Salesforce during the implementation and rollout phases enabled secure and speedy project progression. The company also valued the ability to flexibly adapt to rapidly changing market environments through continuous improvements after deployment.<\/p>\n\n\n\n

Key Use Cases<\/strong><\/h2>\n\n\n\n

To revolutionize the customer experience and create new value using advanced technology, Honda Sales Operations Japan is currently utilizing Agentforce<\/a> in two primary areas:<\/p>\n\n\n\n