{"id":94327,"date":"2026-07-15T11:22:52","date_gmt":"2026-07-15T18:22:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=94327"},"modified":"2026-07-22T11:25:05","modified_gmt":"2026-07-22T18:25:05","slug":"salesforce-entre-rios-advance-ai-initiatives","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/07\/15\/salesforce-entre-rios-advance-ai-initiatives\/","title":{"rendered":"Salesforce and Entre R\u00edos Sign Argentina&#8217;s First Provincial Collaboration Agreement to Advance AI Initiatives for Government, SMEs, and Citizens\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>The MoU establishes three strategic pillars: digital transformation of the provincial state using AI agents, support for SMEs and entrepreneurs, and AI skills training for public officials and citizens.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>The agreement signals a new phase of Salesforce&#8217;s collaboration with Argentina&#8217;s provincial governments, to make the benefits of AI accessible at every level of government across the country.<\/em><\/p>\n\n\n\n<p><strong>PARAN\u00c1, Entre R\u00edos, July 15, 2026<\/strong> \u2014 Salesforce (NYSE: CRM), the #1 AI CRM, and the government of the province of Entre R\u00edos signed a Memorandum of Understanding (MoU) today. The MoU establishes a strategic collaboration framework to explore and drive joint initiatives that promote the economic, social, and technological development of the province.<\/p>\n\n\n\n<p>The agreement was signed by Alejandro Anderlic, Director of Government and External Affairs for Latin America at Salesforce, and Rogelio Frigerio, Governor of Entre R\u00edos. Also present were Emanuel Gainza, Secretary of Modernization, Science, Technology, and Innovation of the province; Marcelo Guajardo, Manager of Government Affairs and Public Policy for Southern Cone (Argentina and Chile) at Salesforce; Sebasti\u00e1n Maffeo, Regional VP for the Public Sector at Salesforce; and Carlos Pallotti, Director of MiradorTEC.<\/p>\n\n\n\n<p>Within the framework of this collaboration, Salesforce will contribute its global leadership and expertise in artificial intelligence, autonomous agents, and digital talent development to support and strengthen Entre R\u00edos&#8217; transformation agenda.<\/p>\n\n\n\n<p>The agreement builds on the Salesforce\u2019s existing work in Argentina to promote the responsible adoption of artificial intelligence. Following the <a href=\"https:\/\/www.salesforce.com\/mx\/news\/press-releases\/2026\/03\/10\/ia-para-la-transformacion-del-estado\/\" target=\"_blank\" rel=\"noreferrer noopener\">MoU signed with the national government during Argentina Week<\/a> 2026 and the publication of the <a href=\"https:\/\/www.linkedin.com\/posts\/cippec_%F0%9D%90%82%C3%B3%F0%9D%90%A6%F0%9D%90%A8-%F0%9D%90%AC%F0%9D%90%9E-%F0%9D%90%9E%F0%9D%90%AC%F0%9D%90%AD%C3%A1-%F0%9D%90%AE%F0%9D%90%AC%F0%9D%90%9A%F0%9D%90%A7%F0%9D%90%9D%F0%9D%90%A8-%F0%9D%90%A5%F0%9D%90%9A-%F0%9D%90%A2%F0%9D%90%A7%F0%9D%90%AD%F0%9D%90%9E%F0%9D%90%A5%F0%9D%90%A2%F0%9D%90%A0%F0%9D%90%9E%F0%9D%90%A7%F0%9D%90%9C%F0%9D%90%A2%F0%9D%90%9A-activity-7440820721611591680-jp67?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABkWPl8Bxcux-N1MaLNXXTS0E-S4WAQ0us8\" target=\"_blank\" rel=\"noreferrer noopener\">first federal study on AI use across Argentine provinces<\/a>, alongside the <a href=\"https:\/\/www.cippec.org\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for the Implementation of Public Policies Promoting Equity and Growth (CIPPEC)<\/a>, Entre R\u00edos is now the first Argentine province to translate that work into a concrete action agenda.<\/p>\n\n\n\n<p>The collaboration is structured around three strategic pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital transformation of the provincial state.<\/strong> The agreement supports Entre R\u00edos&#8217; existing modernization agenda, using AI agents to improve the efficiency of public services and the experience of citizens when interacting with the government.&nbsp;<\/li>\n\n\n\n<li><strong>Support for the productive sector.<\/strong> The MoU includes targeted initiatives to help local SMEs and entrepreneurs adopt digital tools and strengthen their competitiveness.<\/li>\n\n\n\n<li><strong>AI skills training.<\/strong> Salesforce will provide access to <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, its online learning platform, to help public officials and citizens in Entre R\u00edos build practical AI skills.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\tdata-card-id=\"58186\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/08\/24\/q2-fy23-results-earnings-update\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg?w=1024\" class=\"content-card__image\" alt=\"Q2 earnings\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/q2-newsroom-tile-1200x675-1.jpg?w=264&amp;h=149 264w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/08\/24\/q2-fy23-results-earnings-update\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Strong Second Quarter Fiscal 2023 Results\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t7 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\tdata-card-id=\"58076\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-women-non-binary-hiring-2022\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=1024\" class=\"content-card__image\" alt=\"coworkers\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/08\/Womens-Hiring-Commitment.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-women-non-binary-hiring-2022\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Commits to a Workforce with at Least 40% Women, Non-Binary Employees in Four Years\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/94327\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>\u201cPeople will be able to access a platform to receive training in artificial intelligence. The local companies will have access to tools that are currently only available to the world\u2019s big corporations. Entre R\u00edos is the first province to reach this agreement, and this is just the beginning.\u201d \u2014 <strong>Rogelio Frigerio, Governor, Province of Entre R\u00edos<\/strong><\/p>\n\n\n\n<p>&#8220;For Salesforce, signing this memorandum of understanding with the province of Entre R\u00edos represents a fundamental step in our commitment to federal technological development in Argentina. We are excited to support the vision the province has been driving to accelerate its digital transformation, and we firmly believe that public-private collaboration is key to driving innovation, strengthening productive development, and creating new opportunities for the people of Entre R\u00edos.&#8221;\u2014 <strong>Alejandro Anderlic, Director, Government and External Affairs for Latin America, Salesforce<\/strong><\/p>\n\n\n\n<p>\u201cThe fact that a global leader like Salesforce has chosen Entre R\u00edos to launch this initiative with Argentine provinces shows that we\u2019re doing things right. We have a province with talent, institutions, and a technological ecosystem ready to take advantage of these opportunities and turn them into greater development for the people of Entre R\u00edos.\u201d \u2014 <strong>Emanuel Gainza, Secretary of Modernization, Science, Technology, and Innovation, Province of Entre R\u00edos<\/strong><\/p>\n\n\n\n<p>&#8220;This agreement marks an important milestone for Salesforce in Argentina. It is the first time we have signed a collaboration framework with a province. With this alliance, we are beginning to turn into reality a conversation we started a few months ago alongside CIPPEC and Argentine provinces on how to leverage artificial intelligence to drive economic and social development from each territory. Entre R\u00edos was already walking that path with a clear agenda of state modernization, productive development, and technological inclusion, and we are convinced it has all the potential to become a benchmark for digital transformation in Argentina.&#8221; \u2014 <strong>Marcelo Guajardo, Manager, Government Affairs and Public Policy, Southern Cone, Salesforce<\/strong><\/p>\n\n\n\n<p><em>The information in this article is provided for informational purposes only, and Salesforce makes no guarantee about its accuracy or completeness.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The MoU establishes three strategic pillars: digital transformation of the provincial state using AI agents, support for SMEs and entrepreneurs, and AI skills training for public officials and citizens. The agreement signals a new phase of Salesforce&#8217;s collaboration with Argentina&#8217;s provincial governments, to make the benefits of AI accessible at every level of government across [&hellip;]<\/p>\n","protected":false},"author":763,"featured_media":94331,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1722,1776],"sf_theme":[21184,1916,1912],"sf_topic":[21212,20528,1744],"sf_product":[1784],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[21213],"class_list":["post-94327","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-corporate","sf_content_type-press-releases-corporate","sf_theme-agentic-ai","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-customer-success","sf_product-trailhead","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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