{"id":95149,"date":"2026-09-10T09:00:00","date_gmt":"2026-09-10T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=95149"},"modified":"2026-09-09T17:04:23","modified_gmt":"2026-09-10T00:04:23","slug":"agentforce-360-powers-future-of-chess-with-fide","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/09\/10\/agentforce-360-powers-future-of-chess-with-fide\/","title":{"rendered":"Salesforce’s Agentforce 360 Powers the Future of Chess with FIDE"},"content":{"rendered":"\n

Salesforce becomes the Title Sponsor and Technological partner of FIDE.<\/em><\/p>\n\n\n\n

Partnership brings the Agentforce 360 portfolio, including Slack, to the world’s largest chess events and forums, powering real-time player rankings and AI-driven fan experiences for over 800 million global fans.<\/em><\/p>\n\n\n\n

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SAN FRANCISCO and LAUSANNE, September 10, 2026 \u2014<\/strong> Salesforce (NYSE: CRM), the #1 AI CRM, today announced a landmark multiyear partnership with the International Chess Federation (FIDE), becoming the Title Sponsor of the FIDE World Championship Matches 2026\u201328 and the official AI partner of the FIDE World Chess Championship and FIDE Rankings. The collaboration will utilize the full power of Agentforce 360<\/a> \u2014 the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise<\/a> \u2014 to unify every layer of its operations, player rankings, and fan connections onto a single platform. This includes leveraging Slack<\/a> to further connect FIDE\u2019s global teams and streamline workflows.<\/p>\n\n\n\n

A partnership built for the championship<\/strong><\/h2>\n\n\n\n

The partnership between FIDE and Salesforce covers the 2026 and 2028 World Championship Matches, the 2027 Women’s Match, and the world rankings. The official world championship matches and rankings will be presented as the Salesforce FIDE World Chess Championships<\/strong> and Salesforce FIDE Rankings.<\/strong><\/p>\n\n\n\n

A new standard for chess: Intelligence meets innovation<\/strong><\/h2>\n\n\n\n

FIDE has been the governing body of chess since 1924, today overseeing 204 national member federations, 1.5 million rated players, and tens of thousands of rated events per year across 195 countries. With Agentforce 360, FIDE will run its entire operation on a single, intelligent platform, unlocking new ways to connect with players, federations, and fans around the world.<\/p>\n\n\n\n

Fans will experience this transformation firsthand through the Chess Concierge Agent<\/strong>, powered by Agentforce 360, that answers questions on ratings, rules, and live tournament status for 1.2 million monthly visitors in any language. Internally, Agentforce 360 will help FIDE more efficiently run its operations. This includes powering Move of the Day<\/strong>: a workflow that analyzes moves from elite competition and surfaces them to the FIDE expert panel via Slack for final selection. Slack will also connect FIDE’s federations and commissions worldwide, giving officers behind-the-scenes visibility into ratings and operations.<\/p>\n\n\n\n

Core to FIDE\u2019s authority is its rating system, the universally recognized measure of every chess player’s skill that is used to track standings, history, and predictive analysis. FIDE’s ELO Player Rating Agent<\/strong> will offer a conversational lookup of any FIDE player, including historical trends, current standings, insights into results, and predictions. It also automates the rating data pipelines across 204 federations, replacing manual batch processes with near-real-time ratings. Underpinning this is Data 360<\/a>, which will unify FIDE’s player database of active online chess players and 60,000+ annual event streams to offer consolidated real-time fan and player profiles.<\/p>\n\n\n\n