{"id":95983,"date":"2026-10-19T04:00:00","date_gmt":"2026-10-19T11:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=95983"},"modified":"2026-10-19T01:16:30","modified_gmt":"2026-10-19T08:16:30","slug":"1-billion-ai-leadership-investment-spain","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/10\/19\/1-billion-ai-leadership-investment-spain\/","title":{"rendered":"Salesforce Accelerates European AI Leadership with $1 Billion Investment in Spain\u00a0"},"content":{"rendered":"\n

Madrid named EMEA South hub as Salesforce expands office presence, customer innovation, and AI workforce development across the region.<\/em><\/p>\n\n\n\n

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MADRID \u2014 October 19, 2026<\/strong> \u2014 Salesforce, the #1 AI CRM, today unveiled plans to invest $1 billion in Spain over the next five years, cementing the country\u2019s role as the growth engine for Salesforce\u2019s EMEA South operations. The strategic investment includes a new Madrid headquarters, which will host a dedicated AI Implementation Team designed to develop the region\u2019s AI skills ecosystem and support a growing footprint of enterprise customers and partners.<\/p>\n\n\n\n

The announcement was made during the official inauguration of Salesforce\u2019s new Madrid headquarters, attended by Miguel L\u00f3pez-Valverde Arg\u00fceso, Minister of Digitalization of the Community of Madrid, together with Salesforce executives, customers and partners.<\/p>\n\n\n\n

Located in central Madrid on the iconic Paseo de la Castellana, the new five-floor office features dedicated spaces for customer collaboration and hands-on training in agentic AI<\/a> technologies. The new AI Implementation Team within the site will serve two strategic purposes: it will bring together Forward Deployed Engineers who work directly with Spanish customers to design and deploy agentic use cases, and it will manage a regional center for recruiting and training top graduates.<\/p>\n\n\n\n

Through this talent initiative, graduates from several nationalities across EMEA South \u2014 a region spanning over 90 countries  and three continents \u2014 will complete a year of intensive training in Spain. They will then deploy back to their home countries, expanding local AI implementation capacity across the region market by market.<\/p>\n\n\n\n

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Salesforce is delighted to expand our presence in Spain with this landmark investment and look forward to working hand-in-hand with our customers and partners to deploy transformative AI technologies, cultivate world-class talent, and drive sustainable growth across the entire region.<\/p>\nMiguel Milano, President & Chief Operating Officer, Salesforce <\/cite><\/blockquote>\n\n\n\n

\u201cAs a proud Spaniard educated in our public university system, I’ve always believed in the power of Spanish talent, our ability to attract international talent to cities like Madrid, our ease of doing business, our strong ecosystem, and the sophistication of our corporations and institutions,\u201d said Miguel Milano, President & Chief Operating Officer, Salesforce<\/strong>. \u201cSalesforce is delighted to expand our presence in Spain with this landmark investment and look forward to working hand-in-hand with our customers and partners to deploy transformative AI technologies, cultivate world-class talent, and drive sustainable growth across the entire region.\u201d<\/p>\n\n\n\n

Miguel L\u00f3pez-Valverde, Minister of Digitalization of the Community of Madrid<\/strong>, pointed out that the regional government is committed to advancing the automation of tasks using Artificial Intelligence with the aim of modernizing the regional administration, digitalizing citizen services, and strengthening regional competitiveness. \u201cThe regional Executive is accelerating the adoption of AI to be more efficient, anticipate needs, and offer closer, simpler, and more personalized services to customers and citizens. Agentic AI opens a new phase in which artificial intelligence can help teams resolve complex tasks, improve productivity, and dedicate more time to what brings true value: innovation, talent, and service to people. We want Madrid to be the best place in Europe to innovate, invest, entrepreneur, and develop technological projects.\u201d<\/p>\n\n\n\n

\u201cSpain is rapidly positioning itself as a key engine of innovation in Europe,\u201d said Natalia Escobedo, Senior Vice President and General Manager of Salesforce Iberia.<\/strong> \u201cWith this investment and our new Madrid headquarters, we reaffirm our long-term commitment to the country, its businesses, and its talent as we enter the era of agentic AI \u2014 where humans and intelligent agents collaborate to redefine every industry.\u201d<\/p>\n\n\n\n

Driving agentic AI transformation across Spanish industry<\/strong><\/h2>\n\n\n\n

Since establishing its presence in Spain in 2003, Salesforce has built deep roots across the country, creating more than 600 direct jobs and supporting thousands more across its partner ecosystem.<\/p>\n\n\n\n

Today, hundreds of Spanish organisations \u2014 including global enterprises such as Repsol<\/a>, CaixaBank<\/a>, and Telef\u00f3nica<\/a>, educational institutions like Universidad Europea<\/a>, and national brands like Mahou San Miguel<\/a> \u2014 rely on Salesforce to accelerate innovation and drive business transformation. Through Agentforce, Salesforce\u2019s agentic AI platform, organizations are integrating autonomous agents with human teams \u2014 fueling company growth and setting new standards for customer engagement.<\/p>\n\n\n\n

In the public sector, Comunidad de Madrid<\/strong>, through Madrid Digital<\/a>, has integrated Salesforce Agentforce into its User Support Center (CAU) for public employees. The result is streamlined incident resolution, optimized multichannel service delivery, and the automation of routine technical support tasks.<\/p>\n\n\n\n

“The collaboration between CaixaBank and Salesforce demonstrates how a shared vision of innovation can translate into real advances for customers and employees,\u201d said Luis Javier Blas, Executive Director of Resources at CaixaBank<\/strong>. \u201cThanks to this joint effort, we have accelerated the adoption of artificial intelligence and are turning its potential into concrete improvements in customer service, efficiency, and service personalization. We want to keep moving forward together to develop new AI-driven capabilities that reinforce our digital leadership and allow us to enhance our advisory capacity, improve the user experience, and make our teams’ work easier\u2014always grounded in responsible, secure use that aligns with our values.\u201d<\/p>\n\n\n\n