{"id":77724,"date":"2024-05-22T16:57:33","date_gmt":"2024-05-22T23:57:33","guid":{"rendered":""},"modified":"2024-05-22T16:57:34","modified_gmt":"2024-05-22T23:57:34","slug":"connections-2024-recap","status":"publish","type":"sf_video","link":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/","title":{"rendered":"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7.jpg\"  data-uuid=\"dbwNiwpVuVqgUFdD4hgPw7\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>According to new Salesforce research, implementing AI is both the top priority <em>and <\/em>top challenge for marketers this year. Salesforce announced new Einstein Copilot and Data Cloud innovations to help companies become an AI enterprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to new Salesforce research, implementing AI is both the top priority and top challenge for marketers this year. Salesforce announced new Einstein Copilot and Data Cloud innovations to help companies become an AI enterprise.<\/p>\n","protected":false},"author":160,"featured_media":77726,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"footnotes":""},"sf_content_type":[1735],"sf_topic":[1737,1746,2442,2798,1758,1771],"sf_product":[2717,2796,12319],"sf_industry":[1762],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-77724","sf_video","type-sf_video","status-publish","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_topic-artificial-intelligence","sf_topic-commerce","sf_topic-company-news","sf_topic-data","sf_topic-marketing","sf_topic-technology","sf_product-data-360","sf_product-einstein","sf_product-copilot","sf_industry-retail","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences - Salesforce<\/title>\n<meta name=\"description\" content=\"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences\" \/>\n<meta property=\"og:description\" content=\"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T23:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/\",\"name\":\"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg\",\"datePublished\":\"2024-05-22T23:57:33+00:00\",\"dateModified\":\"2024-05-22T23:57:34+00:00\",\"description\":\"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Video Stories\",\"item\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences - Salesforce","description":"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/","og_locale":"en_US","og_type":"article","og_title":"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences","og_description":"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for","og_url":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_modified_time":"2024-05-22T23:57:34+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"1 minute","Written by":"Salesforce Newsroom"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/","url":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/","name":"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg","datePublished":"2024-05-22T23:57:33+00:00","dateModified":"2024-05-22T23:57:34+00:00","description":"https:\/\/play.vidyard.com\/dbwNiwpVuVqgUFdD4hgPw7? According to new Salesforce research, implementing AI is both the top priority and top challenge for","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_KeynoteRecap_alt.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/news\/stories\/video\/connections-2024-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Video Stories","item":"https:\/\/www.salesforce.com\/news\/stories\/video\/"},{"@type":"ListItem","position":2,"name":"Connections 2024: New Marketing and Commerce Innovations Tap AI, Data for Personalized Experiences"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_video\/77724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_video"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/sf_video"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/users\/160"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_video\/77724\/revisions"}],"predecessor-version":[{"id":77748,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_video\/77724\/revisions\/77748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/77726"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=77724"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=77724"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=77724"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=77724"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=77724"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=77724"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=77724"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=77724"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=77724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}