{"id":85755,"date":"2025-03-27T09:30:00","date_gmt":"2025-03-27T16:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_video&#038;p=85755"},"modified":"2025-03-25T12:46:28","modified_gmt":"2025-03-25T19:46:28","slug":"reasons-for-unified-data","status":"publish","type":"sf_video","link":"https:\/\/www.salesforce.com\/news\/stories\/video\/reasons-for-unified-data\/","title":{"rendered":"3 Reasons Why Unified Data Is More Important than the Latest LLM"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard video-post-hero\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ez9LNfHh4zbDZW6cSzCmGc.jpg\"  data-uuid=\"ez9LNfHh4zbDZW6cSzCmGc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>New <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">large language models (LLMs)<\/a> are being introduced every day, and companies are clamoring to get their hands on the latest. However, AI agents are only as good as the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/scaling-metadata-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">data they have access to<\/a>.<\/p>\n\n\n\n<p>Here are three reasons why unified data is more important for AI strategy than the latest model updates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand the customer: <\/strong>With data, agents can understand the business and deliver personalized experiences for customers.<\/li>\n\n\n\n<li><strong>DIY strategies don\u2019t work:<\/strong> Surveys show DIY AI initiatives often decrease productivity, raise costs and limit agent effectiveness.<\/li>\n\n\n\n<li><strong>Increase speed to lead:<\/strong> When businesses respond to inquiries within five minutes, there\u2019s a 75% chance of turning those leads into customers.<\/li>\n<\/ul>\n\n\n\n<p>Learn why the key to tapping the digital labor market is a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/unlocking-digital-labor-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\">deeply unified platform<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New large language models (LLMs) are being introduced every day, and companies are clamoring to get their hands on the latest. However, AI agents are only as good as the data they have access to. Here are three reasons why unified data is more important for AI strategy than the latest model updates: Learn why [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":85758,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"footnotes":""},"sf_content_type":[1728],"sf_topic":[20528,1737,2798,1726,19141],"sf_product":[],"sf_industry":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-85755","sf_video","type-sf_video","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Reasons Why Unified Data Is More Important than the Latest LLM - Salesforce<\/title>\n<meta name=\"description\" content=\"https:\/\/play.vidyard.com\/ez9LNfHh4zbDZW6cSzCmGc New large language models (LLMs) are being introduced every day, and companies are clamoring to get their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/reasons-for-unified-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why Unified Data Is More Important than the Latest LLM\" \/>\n<meta property=\"og:description\" content=\"https:\/\/play.vidyard.com\/ez9LNfHh4zbDZW6cSzCmGc New large language models (LLMs) are being introduced every day, and companies are clamoring to get their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/video\/reasons-for-unified-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/3-Reasons-Why-Unifed-Data-is-More-Important-Than-the-Latest-LLM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/reasons-for-unified-data\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/reasons-for-unified-data\/\",\"name\":\"3 Reasons Why Unified Data Is More Important than the Latest LLM - 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