{"id":85783,"date":"2025-03-28T09:30:00","date_gmt":"2025-03-28T16:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_video&#038;p=85783"},"modified":"2025-04-02T07:45:24","modified_gmt":"2025-04-02T14:45:24","slug":"saltbox-agentic-ai-efficiency-personalization","status":"publish","type":"sf_video","link":"https:\/\/www.salesforce.com\/news\/stories\/video\/saltbox-agentic-ai-efficiency-personalization\/","title":{"rendered":"Saltbox Mgmt Modernizes the Buying Experience with Agentforce, Boosting Efficiency and Personalization"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard video-post-hero\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/hTESUWtXCzTVtgH1LNCoLn.jpg\"  data-uuid=\"hTESUWtXCzTVtgH1LNCoLn\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/saltbox-mgmt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Saltbox Mgmt<\/strong><\/a>, a leading Salesforce consulting company specializing in modernizing the buying experience, is helping its customers simplify commerce setup, deliver data-driven insights, and improve customer service with Agentforce by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhancing Merchant Efficiency:<\/strong> Agentforce is streamlining workflows for merchants and storefront managers, enabling faster and more effective management of their online stores. This includes gaining a deeper understanding of customer needs.<\/li>\n\n\n\n<li><strong>Creating Superior Personalized Customer Experiences: <\/strong>Customers are benefiting from improved service interactions, such as easy order tracking and modifications. Furthermore, AI agents provide intelligent recommendations, guiding shoppers to desired products and categories for a quicker and more satisfying journey.<\/li>\n\n\n\n<li><strong>Accelerating Purchase Journeys:<\/strong> By expediting product discovery and the checkout process, Agentforce is directly contributing to increased customer retention.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;AI agents aren&#8217;t going away. They&#8217;re here to stay. What we really need to decide as businesses is are we going to be on the front line, driving that adoption and carving the path of where AI agents are going to be, or are we going to be the laggards that are going to be catching up with that market,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/shanesmyth8\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shane Smyth<\/strong><\/a>, CTO at Saltbox Mgmt.<\/p>\n\n\n\n<p>Smyth also underscores the critical role of a unified data layer like Data Cloud in underpinning AI agents. This ensures secure and reliable access to crucial business data, enabling agents to deliver relevant responses and personalized promotions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saltbox Mgmt, a leading Salesforce consulting company specializing in modernizing the buying experience, is helping its customers simplify commerce setup, deliver data-driven insights, and improve customer service with Agentforce by: &#8220;AI agents aren&#8217;t going away. They&#8217;re here to stay. What we really need to decide as businesses is are we going to be on the [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":85980,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"footnotes":""},"sf_content_type":[1728],"sf_topic":[20528,1737,1746,1757],"sf_product":[19930,2717],"sf_industry":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-85783","sf_video","type-sf_video","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-commerce","sf_topic-customer-service-and-support","sf_product-agentforce","sf_product-data-360","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Saltbox Mgmt Modernizes the Buying Experience with Agentforce, Boosting Efficiency and Personalization - Salesforce<\/title>\n<meta name=\"description\" content=\"https:\/\/play.vidyard.com\/hTESUWtXCzTVtgH1LNCoLn Saltbox Mgmt, a leading Salesforce consulting company specializing in modernizing the buying experience,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/saltbox-agentic-ai-efficiency-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saltbox Mgmt Modernizes the Buying Experience with Agentforce, Boosting Efficiency and Personalization\" \/>\n<meta property=\"og:description\" content=\"https:\/\/play.vidyard.com\/hTESUWtXCzTVtgH1LNCoLn Saltbox Mgmt, a leading Salesforce consulting company specializing in modernizing the buying experience,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/video\/saltbox-agentic-ai-efficiency-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T14:45:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/TDX-Customer-Interview-Video-Saltbox-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/saltbox-agentic-ai-efficiency-personalization\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/video\/saltbox-agentic-ai-efficiency-personalization\/\",\"name\":\"Saltbox Mgmt Modernizes the Buying Experience with Agentforce, Boosting Efficiency and Personalization - 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