{"id":237,"date":"2022-06-03T19:03:00","date_gmt":"2023-08-01T19:03:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=237"},"modified":"2023-10-10T13:57:20","modified_gmt":"2023-10-10T13:57:20","slug":"wat-is-ohana","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-ohana\/","title":{"rendered":"Wat is nu eigenlijk Ohana?"},"content":{"rendered":"\n<p>Om mij heen hoor ik steeds vaker de vraag \u2018wat is nu eigenlijk Ohana?\u2019 Vanzelfsprekend komt deze vraag vaak buiten het Salesforce-ecosysteem vandaan, echter nog echt niet altijd. Daarom besteed ik in dit artikel graag wat extra aandacht om Ohana meer context te geven en waarom de definitie zoveel voor mij betekent.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 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\/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\"><span>Alles over Trailblazer community<\/span><\/h2>\n\t\t\t<p>Ontdek hoe de Trailblazer Community je helpt te leren, verbinden en inspireren.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/modules\/manage_the_sfdc_way_ohana?d=inc-blog-banner\">Vergroot je kennis<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Module<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Trailblazer Community Groups<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>De definitie van Ohana<\/b><\/h2>\n\n\n\n<p>Na een korte search vertelt <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ohana\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a> mij dat Ohana in het Hawaiiaans \u2018familie\u2019 betekent. Het concept benadrukt dat families met elkaar verbonden zijn en dat leden met elkaar moeten samenwerken. Het begrip Ohana gaat bij Salesforce nog wat verder dan alleen dat. Ohana is uitgerold bij alle stakeholders, je vindt het gevoel terug bij klanten, partners en communities.<\/p>\n\n\n\n<p>Voor mij, en tevens voor veel anderen, is Ohana de naam van de diepgewortelde Salesforce cultuur, \u00e9\u00e9n die iedere interactie kenmerkt. Ohana gaat om de vier kernwaarden waar Salesforce voor staat en de waarden die tegelijkertijd in het dagelijkse leven tot uiting komen; vertrouwen, klantsucces, innovatie en equality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Voorbeelden van Salesforce Ohana<\/b><\/h2>\n\n\n\n<p>Graag zou ik je willen vertellen over mijn allereerste eerste ervaring bij een User Group Meetup. Ik vond daar namelijk een plek waar ik compleet mezelf kon zijn, kon oefenen op mijn social skills en gastvrije metgezellen vond (equality). De User Group is een plek waar ik mij veilig voel (customer success) en waar ik geregeld nieuwe dingen leer waar ik soms zelf over verrast ben (growth).<\/p>\n\n\n\n<p>En dat stukje innovatie? Op regelmatige basis kom ik met nieuwe, innovatieve idee\u00ebn voor de Amsterdam User Group om deze interessant te houden voor iedereen. Het moet een groep blijven voor zowel beginnende als ervaren users. Nieuwe dingen proberen is soms spannend, je weet immers nooit hoe het wordt ontvangen, het is de enige manier om interessant te blijven voor meerdere mensen.<\/p>\n\n\n\n<p>Het begon allemaal met een berichtje die ik zag verschijnen over een formule voor data op de <a href=\"https:\/\/success.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">Success Community (dit is nu de Trailblazer Community)<\/a>. Ik vroeg wat opheldering over de formule; de auteur nam de tijd voor mij via de telefoon en loodste mij door de verschillende stappen heen. Het fijne daaraan was, was dat het een soort van consult was maar dan geheel gratis. Hij wilde hier dan ook verder geen beloning voor. Hieruit kwamen de drie volgende stappen voort;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Er was een beter begrip over de formule doordat er kennis werd gedeeld.<\/p><\/li>\n\n\n\n<li><p>Het was een directe inspiratie voor mijn <a href=\"http:\/\/www.salesforceben.com\/ultimate-guide-cross-filters-reports\/\" target=\"_blank\" rel=\"noopener\">eerste blog<\/a> zodat iemand anders weer kon profiteren van de kennis die ik nu had.<\/p><\/li>\n\n\n\n<li><p>Dit betekent dat wanneer iemand met een vraag naar mij toe komt, ik ditzelfde voor een ander over heb. Het mooie hieraan is; dat de mensen die ik kan helpen ook worden ge\u00efnspireerd en dit ook weer voor ander zullen doen. Het is een sneeuwbaleffect. <a href=\"https:\/\/twitter.com\/search?f=tweets&amp;vertical=default&amp;q=%23PayItForward&amp;src=tyah\" target=\"_blank\" rel=\"noopener\">#PAYITFORWARD<\/a><\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Het effect van Ohana<\/b><\/h2>\n\n\n\n<p>De waarden die Salesforce hoog in het vaandel heeft staan, zoals bijvoorbeeld het <a href=\"http:\/\/www.salesforce.org\/pledge-1\/\" target=\"_blank\" rel=\"noopener\">1%-programma<\/a>, <a href=\"https:\/\/www.salesforce.com\/nl\/blog\/2021\/05\/diversiteit-start-bij-bewustzijn.html\" target=\"_blank\" rel=\"noopener\">diversiteit<\/a>, <a href=\"https:\/\/status.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">transparantie<\/a> maar ook <a href=\"https:\/\/success.salesforce.com\/ideaSearch\">de bereidheid om te blijven innoveren en verbeteren<\/a>, dat zijn exact de waarden die we hebben omarmt als Ohana. Je ziet dit intern terug, maar Salesforce verwacht ook dat iedereen daarbuiten zo behandeld wordt. Dat verrijkt het gehele ecosysteem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Saturday Salesforce<\/b><\/h2>\n\n\n\n<p>Er zijn <a href=\"http:\/\/beneluxusergroups.com\/#plx_portfolio_section\" target=\"_blank\" rel=\"noopener\">diverse Salesforce meet-ups <\/a>die plaatsvinden in het weekend. Verschillende mensen spreken af in -bijvoorbeeld- een koffiecaf\u00e9 om onderling kennis en kunde te delen. Ze bespreken onderling technische knelpunten, leren nieuwe vaardigheden en delen kennis om het werk makkelijker te maken. Ze eten taart, drinken koffie en discussi\u00ebren over Salesforce challenges, er worden technische knelpunten besproken en leren nieuwe vaardigheden om zo meer Trailhead badges te genereren. De meet-ups zijn geheel vrijwillig en een enorm succes. De bijeenkomsten bestaan uit Salesforce gebruikers, van beginnend tot aan senior-level.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d63282e200e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d63282e200e\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/uploads\/sites\/18\/2023\/08\/user20group.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>De ervaring<\/b><\/h2>\n\n\n\n<p>Ik hoop dat je wat meer wegwijs bent geworden in het Ohana begrip. Misschien heb je nog wat aan de volgende punten;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kan jij \u2018de Ohana\u2019 defini\u00ebren voor jouw bedrijf? Wat is de huidige bedrijfscultuur en hoe wordt dit intern gedeeld? Salesforce heeft een <a href=\"https:\/\/trailhead.salesforce.com\/modules\/manage_the_sfdc_way_ohana\" target=\"_blank\" rel=\"noopener\">Ohana Trailhead<\/a> module inclusief quizzen, check hem online en doe er je voordeel mee.<\/li>\n\n\n\n<li>Denk er een aan om deel te nemen aan de User Group sessies van Salesforce. Ze worden gerund door vrijwilligers die \u2018Ohana\u2019 geheel hebben omarmd.<\/li>\n<\/ul>\n\n\n\n<p>Tot slot wil ik meegeven dat dit slechts een deel is van het gehele Ohana-verhaal. Dagelijks word ik opnieuw ge\u00efnspireerd door de bijzondere Trailblazer-community. De positieve impact<\/p>\n\n\n\n<p><em><strong>Addendum<\/strong>: Het bewijs dat Ohana alles mogelijk maakt; de auteur van dit artikel heeft de Gouden Hoodie in ontvangst mogen nemen tijdens de Salesforce World Tour in Amsterdam. Ik ontving veel complimenten en feedback vanuit de Ohana-community waar een persoon mij zelfs vertelde een inspiratie voor hem te zijn. Het mooie hieraan is, is dat de community juist een inspiratie voor mij is. Het resultaat: we inspireren elkaar! Ik vind het fantastisch om deel uit te maken van de community allemaal dankzij Ohana!<\/em><\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 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class=\"wp-block-related-trail__title\"><span>Alles over Trailblazer community<\/span><\/h2>\n\t\t\t<p>Ontdek hoe de Trailblazer Community je helpt te leren, verbinden en inspireren.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/modules\/manage_the_sfdc_way_ohana?d=inc-blog-banner\">Vergroot je kennis<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+200 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Module<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Trailblazer Community Groups<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Om mij heen hoor ik steeds vaker de vraag \u2018wat is nu eigenlijk Ohana?\u2019 Daarom besteed ik in dit artikel graag wat extra aandacht om Ohana meer context te geven.<\/p>\n","protected":false},"author":1,"featured_media":239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"40bd0923ab154886bf7ce80e03dc09be","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[73,229],"sf_content_type":[],"blog":[488,508],"coauthors":[74],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-culture","sf_topic-company-culture","blog-salesforce-culture","blog-company-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wat is Ohana? - Salesforce<\/title>\n<meta name=\"description\" content=\"Om mij heen hoor ik steeds vaker de vraag \u2018wat is nu eigenlijk Ohana?\u2019 Daarom besteed 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