{"id":53,"date":"2016-03-07T19:00:00","date_gmt":"2023-08-01T19:00:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=53"},"modified":"2023-10-10T20:40:15","modified_gmt":"2023-10-10T20:40:15","slug":"wat-is-klantsucces","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/","title":{"rendered":"Wat is klantsucces?"},"content":{"rendered":"\n

Hoe maak je je klanten blij en tevreden? Z\u00f3 tevreden dat ze bij je blijven, steeds meer business met je doen en uiteindelijk een ambassadeur voor je worden, een Net Promotor.<\/p>\n\n\n\n

Dat kan alleen als je die klant heel goed kent, weet wat hij of zij wil, wat hem of haar beweegt. Op welke plek in de customer journey hij zich bevindt, en hoe zijn eerdere ervaringen met je organisatie zijn geweest. <\/p>\n\n\n\n

In traditionele kleinschalige 1-op-1 relaties met de klant, kon de leverancier deze vragen prima beantwoorden en zo optimaal inspelen op de behoefte van de klant. Naarmate de ontwikkelingen sneller gaan, klantwensen meer veranderen en er steeds meer kalnetn zijn om tevreden te houden, werd een geautomatiseerd systeem noodzakelijk. CRM-oplossingen<\/a> deden in de 90-er jaren van de vorige eeuw hun intrede. En m\u00e9t succes! <\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

D\u00e9 verklarende woordenlijst over CRM<\/h2>\n\t\t\t\t\t\t\t

44 definities die jou helpen succesvol te blijven.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tDownload het e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"Verklarende\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n

1999: CRM naar de cloud<\/h2>\n\n\n\n

Salesforce begon in 1999 met de visie om CRM (Customer Relationship Management) opnieuw uit te vinden. Sindsdien heeft het pionierswerk van dit bedrijf op het gebied van cloud computing de manier waarop zakelijke software wordt geleverd en gebruikt, revolutionair veranderd. Hierdoor ziet de industrie er nu heel anders uit.<\/p>\n\n\n\n

Al sinds de lancering van de eerste CRM-oplossing worden Salesforce-producten volledig vanuit de cloud geleverd. Dat betekent dat alles online staat \u2013 geen software, geen hardware. Er zijn geen hoge opstartkosten, geen onderhoud, en je medewerkers kunnen aan de slag vanaf elk apparaat met een internetverbinding \u2013 smartphone, tablet of laptop. Met drie gratis upgrades per jaar is het een ideale oplossing voor zowel MKB-bedrijven als grote ondernemingen. Dankzij deze revolutionaire benadering is Sales Cloud uitgegroeid tot ’s werelds meest gebruikte CRM-systeem.<\/p>\n\n\n\n

Maar Salesforce is meer dan een product. Het is een volledig ge\u00efntegreerde oplossing voor het beheren van alle interacties met je klanten en prospects, ontworpen om jouw organisatie te helpen te groeien en succes te realiseren.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

D\u00e9 verklarende woordenlijst over CRM<\/h2>\n\t\t\t\t\t\t\t

44 definities die jou helpen succesvol te blijven.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tDownload het e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"Verklarende\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Klantsucces is het succesvol maken van je klanten. <\/p>\n","protected":false},"author":1,"featured_media":55,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[282,25],"sf_content_type":[],"blog":[451,517],"coauthors":[6],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-customer-success","blog-salesforce-platform","blog-customer-success"],"yoast_head":"\nWat is klantsucces? - Salesforce<\/title>\n<meta name=\"description\" content=\"Klantsucces is het succesvol maken van je klanten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is klantsucces?\" \/>\n<meta property=\"og:description\" content=\"Klantsucces is het succesvol maken van je klanten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01T19:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T20:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/uploads\/sites\/18\/2023\/08\/6a00e54ee3905b8833017c371bd39f970.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Nederland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-delivery-operations7076\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Nederland\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/#\/schema\/person\/image\/fde462d24afe28054b8356858c109307\"}],\"headline\":\"Wat is klantsucces?\",\"datePublished\":\"2023-08-01T19:00:47+00:00\",\"dateModified\":\"2023-10-10T20:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\"},\"wordCount\":308,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/nl\/blog\/wp-content\/uploads\/sites\/18\/2023\/08\/6a00e54ee3905b8833017c371bd39f970.jpg\",\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\",\"url\":\"https:\/\/www.salesforce.com\/nl\/blog\/wat-is-klantsucces\/\",\"name\":\"Wat is klantsucces? 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