Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come hear from Salesforce product leaders as they share their favorite new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You’ll leave armed with new ideas on how you can supercharge your CRM and beyond with Lightning.

Room: Breakout #3 (Hall 10)
Time: 09:00 - 09:40

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

To be successful in today’s competitive environment, sales teams must connect with their customers in new ways, and develop deeper relationships than before. Join Naman Khan, Senior Director of Sales Cloud Product Marketing, in conversation with Solvay and Friesland Campina, to learn about the latest trends in Sales, and how customers leverage Salesforce to drive revenue. This session will show you how Salesforce for Sales transforms the way companies sell, by helping them be more productive, make more insightful decisions, and close more deals.

Room: Breakout #3 (Hall 10)
Time: 12:00 - 12:40

AI is all around us today. In our consumer apps, in our devices, and in the news. It has the power to make every organisation smarter, every employee more efficient and will transform how companies connect to customers and consumers. Join us to learn more about how AI is changing both the world as we know it as well as enterprise software. And finally go deeper into Salesforce's AI technology, Salesforce Einstein, to help you understand how to embrace AI for CRM today.

Room: Breakout #3 (Hall 10)
Time: 13:00 - 13:40

Learn how to supercharge your CRM with Salesforce CPQ so you can close deals faster. See how Salesforce CPQ automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your sales pipeline.

Room: Outpost Theater #2
Time: 14:30 - 14:50

Hear from experts at Salesforce how the latest innovations in Wave Analytics can help your company leverage large volumes of data directly within Salesforce. Listen to customer use cases and get to learn about what is unique to Wave Analytics. Then get to the future faster with the incredible capabilities of Smart Data Discovery, the latest addition to the Salesforce Analytics Cloud.

Room: Outpost Theater #1
Time: 15:00 - 15:20

Explore how to make the most of Salesforce and its partner ecosystem.

Room: Customer Success Expo
Time: 08:00 - 18:00

Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come hear from Salesforce product leaders as they share their favorite new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You’ll leave armed with new ideas on how you can supercharge your CRM and beyond with Lightning.

Room: Breakout #3 (Hall 10)
Time: 09:00 - 09:40

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

In the age of the customer, service calls don't just need to be connected, they need to be proactive. Stop by to learn more about how companies are leveraging Salesforce IoT and Service Cloud to develop proactive customer service models to provide end-to-end coverage for customers.

Room: Outpost Theater #1
Time: 12:00 - 12:20

Harnessing the power of mobile and the Internet of Things (IoT), learn how you can connect your agents, products and mobile workforce on one platform to deliver a connected experience that puts the customer at the center. Empower your employees at the frontlines to deliver exceptional support and connect every mobile employee to the conversation.

Room: Outpost Theater #2
Time: 13:00 - 13:20

Einstein is transforming CRM with AI, delivering smart predictions, intelligent recommendations, and timely automation to everyone. Sales Cloud Einstein makes Sales Cloud smarter with lead scoring, opportunity insights, and automatic data capture. See Einstein in action and learn how sales reps can sell smarter with Sales Cloud Einstein.

Room: Outpost Theater #1
Time: 14:30 - 14:50

Once considered a cost center, customer service has quickly transitioned into being the very DNA of what makes a company stand out. As customers become more connected than ever before they are redefining expectations and want proactive service on their terms. Join John Hernandez, COO and guests to learn how you can transform your customer experience with intelligent conversations across every channel - from high touch face-to-face interactions to low and no-touch connected service engagements - for today's mobile first world.

Room: Keynote Room
Time: 15:00 - 15:40

Explore how to make the most of Salesforce and its partner ecosystem.

Room: Customer Success Expo
Time: 08:00 - 18:00

Shoppers are increasingly mobile, ​choosing not only when and where they will shop, but also for how long. The rise of these 'micro-moments' has transformed the retail landscape, and underscores the requirement for retailers to accelerate the shopping experience. In this session, we'll share the key elements of the new retail reality, pulling on the shopping activity of more than 500 million shoppers. In this session, we'll take a look at the key digital commerce trends, including Mobile and Social, as well as the evolution of tried and true shopping utilities like Site Search.

Room: Outpost Theater #1
Time: 09:30 - 09:50

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

Consumer change has shaken the very foundation of retail, as shoppers have taken to new places - devices and channels - to engage with brands and retailers. Meanwhile, new entrants into retail, like online pure plays, tech startups and innovative business have pushed many legacy retailers onto their heels. As a result, leading companies are taking a fresh and transformative approach to their operational and organizational models.

Join us as we share the key findings from the recent report “Retail Organizations: The Next Stage of Transformation”. These takeaways will help retailers and brands navigate the complex transformation to an adaptive, collaborative, and intelligence organization -- one that is solely focused on the customer. The session will cover: Disruptions that have forced retailers and brands to rethink their organizational models; The key organizational characteristics required for transformation; What sets apart leader from laggards; The biggest barriers to change...and how to overcome them.

Room: Outpost Theater #1
Time: 12:30 - 12:50

Marketers are taking a leadership role in defining and delivering a connected customer experience. They are adopting journey-based and people-based marketing to connect with their customers as individuals, beyond the traditional realms of marketing. But data, channels and silos often get in the way. Hear from MS Mode - the company behind brands such as Coolcat and America Today about how they got started on their journey to delivering one connected customer experience. And hear from Tom Smith, Senior Manager, Product Marketing & Brigid Charmant, AVP, about the future trends in marketing technology and how Salesforce for Marketing is helping marketers deliver one connected customer experience.

Room: Keynote Room
Time: 13:00 - 13:40

In the world of commerce today, buyers dictate the terms of engagement. To compete, retailers and brands must effectively extend their value proposition and brand experience beyond the physical and virtual four walls to wherever and whenever their customers demand. Come join us to learn about the macro trends driving the ecommerce market, how the Commerce Cloud is empowering leading brands to thrive in today's disruptive and complex operating environment, including a demo of the product, and hear how brands are engaging with their customers to deliver rich and engaging experiences across all channels: web, mobile, social, and store.

Room: Breakout #2 (Hall 10)
Time: 14:00 - 14:40

Learn the path to B2B marketing success. In this session we'll share 10 actionable steps to creating a B2B marketing machine that drives sky-high ROI. You’ll get a glimpse into how Salesforce runs it’s own Marketing Automation, including how we manage lead generation, increase the speed of the funnel, and drive sales and marketing alignment.

Room: Outpost Theater #2
Time: 15:00 - 15:20

Explore how to make the most of Salesforce and its partner ecosystem.

Room: Customer Success Expo
Time: 08:00 - 18:00

Best practices from moving customers to the Salesforce Lightning Experience.

Room: Trailhead Theater
Time: 09:00 - 09:20

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

The Lightning Component Framework is the new JavaScript framework for building components and applications on the Salesforce platform. Join us for for a fast paced introduction that will get you started on the right foot.

Room: Trailhead Theater
Time: 12:00 - 12:20
   

AI is all around us today. In our consumer apps, in our devices, and in the news. It has the power to make every organisation smarter, every employee more efficient and will transform how companies connect to customers and consumers. Join us to learn more about how AI is changing both the world as we know it as well as enterprise software. And finally go deeper into Salesforce's AI technology, Salesforce Einstein, to help you understand how to embrace AI for CRM today.

Room: Breakout #3 (Hall 10)
Time: 13:00 - 13:40

The cloud has ushered in a new era where instead of focusing on downloads and form completes, we must now obsess around building engaging experiences that drive engagement with millions of users resulting in billions of interactions across every device. Join the Salesforce for Developers breakout to learn how to build modern engaging applications that people love by building apps faster, smarter and together with your team.

Room: Breakout #1 (Hall 10)
Time: 14:00 - 14:40

Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join Adam Seligman, EVP & GM of Salesforce Platform at Salesforce and Erik Betz, Vice President Architecture, Platforms and Data at Shell to hear how they're leveraging Salesforce Platform to work smarter and transform how IT operates.

Room: Breakout #1 (Hall 10)
Time: 15:00 - 15:40

Explore how to make the most of Salesforce and its partner ecosystem.

Room: Customer Success Expo
Time: 08:00 - 18:00

Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come hear from Salesforce product leaders as they share their favorite new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You’ll leave armed with new ideas on how you can supercharge your CRM and beyond with Lightning.

Room: Breakout #3 (Hall 10)
Time: 09:00 - 09:40

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

Heroku Enterprise gives developers the flexibility to create apps using preferred languages and tools, while maintaining the enterprise trust and control you need. Heroku Enterprise lets you deploy, run, and scale apps with an Internet-scale level of sophistication and performance. Your apps are now connected to Salesforce’s data model inside a unified network trust boundary, letting you build apps that create a deeper relationships with your customers. Join us during this short introduction session to learn how Heroku customers are successful deploying their apps on our platform.

Room: Outpost Theater #2
Time: 12:30 - 12:50

AI is all around us today. In our consumer apps, in our devices, and in the news. It has the power to make every organisation smarter, every employee more efficient and will transform how companies connect to customers and consumers. Join us to learn more about how AI is changing both the world as we know it as well as enterprise software. And finally go deeper into Salesforce's AI technology, Salesforce Einstein, to help you understand how to embrace AI for CRM today.

Room: Breakout #3 (Hall 10)
Time: 13:00 - 13:40

Einstein is transforming CRM with AI, delivering smart predictions, intelligent recommendations, and timely automation to everyone. Sales Cloud Einstein makes Sales Cloud smarter with lead scoring, opportunity insights, and automatic data capture. See Einstein in action and learn how sales reps can sell smarter with Sales Cloud Einstein.

Room: Outpost Theater #1
Time: 14:30 - 14:50

Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join Adam Seligman, EVP & GM of Salesforce Platform at Salesforce and Erik Betz, Vice President Architecture, Platforms and Data at Shell to hear how they're leveraging Salesforce Platform to work smarter and transform how IT operates.

Room: Breakout #1 (Hall 10)
Time: 15:00 - 15:40

Explore how to make the most of Salesforce and its partner ecosystem.

Room: Customer Success Expo
Time: 08:00 - 18:00

Laat u inspireren door grote en kleine nonprofit organisaties die allemaal cloud-technologie gebruiken om een geïntegreerd systeem van communicatie en data management te creëren. Het werken in silo's is voorbij en in plaats daarvan is er de connected nonprofit. Deze breakout geeft nonprofit organisaties inspiratie en inzicht in de eerste stappen naar een digitale transformatie.

Room: Breakout #1 (Hall 10)
Time: 09:00 - 09:40

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

Join us for a live demo of a connected marketing and outreach solution. Personalise and automate communications to achieve 1:1 engagement with every constituent.

Room: Salesforce.Org Theater
Time: 12:00 - 12:20
   

AI is all around us today. In our consumer apps, in our devices, and in the news. It has the power to make every organisation smarter, every employee more efficient and will transform how companies connect to customers and consumers. Join us to learn more about how AI is changing both the world as we know it as well as enterprise software. And finally go deeper into Salesforce's AI technology, Salesforce Einstein, to help you understand how to embrace AI for CRM today.

Room: Breakout #3 (Hall 10)
Time: 13:00 - 13:40

Watch Vivienne Ming, world-renowned theoretical neuroscientist, technologist and entrepreneur, discuss how companies and society can maximize long-term human potential wth diversity and inclusiveness. Understand the need for diversity and how the lack of it threatens economies with huge financial and social costs. Learn how the intersection of AI and diversity efforts can build inclusive economies that create jobs and prosperity for everyone.

Room: Breakout #3 (Hall 10)
Time: 14:00 - 14:40

Hear from experts at Salesforce how the latest innovations in Wave Analytics can help your company leverage large volumes of data directly within Salesforce. Listen to customer use cases and get to learn about what is unique to Wave Analytics. Then get to the future faster with the incredible capabilities of Smart Data Discovery, the latest addition to the Salesforce Analytics Cloud.

Room: Outpost Theater #1
Time: 15:00 - 15:20

Visit the Salesforce.Org corner to learn more about Terre des Hommes, see kids coding and get live demos from .Org experts.

Room: Customer Success Expo
Time: 08:00 - 18:00

Laat u inspireren door grote en kleine nonprofit organisaties die allemaal cloud-technologie gebruiken om een geïntegreerd systeem van communicatie en data management te creëren. Het werken in silo's is voorbij en in plaats daarvan is er de connected nonprofit. Deze breakout geeft nonprofit organisaties inspiratie en inzicht in de eerste stappen naar een digitale transformatie.

Room: Breakout #1 (Hall 10)
Time: 09:00 - 09:40

In the Keynote presentation, “Our Path Together” with Tony Prophet, Chief Equality Officer at Salesforce and Special Guests, we will share how the convergence of cloud, social, mobile, Internet of Things and artificial intelligence are redefining the customer experience for companies of every size and industry. You’ll learn firsthand from leading executives from ING and Terre des Hommes how they are transforming their companies with Salesforce to accelerate growth and innovate faster.

Room: Keynote Room
Time: 10:15 - 11:30

Join us for a live demo of a connected marketing and outreach solution. Personalise and automate communications to achieve 1:1 engagement with every constituent.

Room: Salesforce.Org Theater
Time: 12:00 - 12:20

Laat je inspireren hoe Terre des Hommes haar fondsenwerving, e-mail marketing en case management een boost heeft gegeven met Salesforce; wat hen weer helpt om uitbuiting van kinderen wereldwijd te verminderen. Host: Ivar Jansen RVP, Salesforce.org. (session in Dutch)

Room: Salesforce.Org Theater
Time: 13:00 - 13:20

Veel onderwijsinstellingen en opleiders zijn op zoek naar toekomstige studenten en professionaliseren hierdoor in rap tempo hun marketing, voorlichting en relatiebeheer. Gedurende deze journey wordt informatie gedeeld met verschillende afdelingen zoals: directie, marketing & communicatie, voorlichting, informatiecentrum en docenten. Salesforce voor onderwijsinstellingen maakt het mogelijk om wervingsactiviteiten te optimaliseren, productiviteit te vergroten en om hiermee de juiste studenten te werven die passen bij uw onderwijsinstelling en het curriculum. (session in Dutch)

Room: Salesforce.Org Theater
Time: 14:00 - 14:20

Leer van onze partner Jitterbit hoe non-profit organisaties uitdagingen zoals hybride integratie-eisen en real-time integratie boven geplande integratie hebben overwonnen. (session in Dutch)

Room: Salesforce.Org Theater
Time: 15:30 - 15:50

Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.