PRESS AND NEWS
Salesforce.com tekent definitieve overeenkomst voor overname Buddy Media
Utrecht, 7 juni 2012 – Salesforce.com [NYSE: CRM], de onderneming voor enterprise cloud computing, maakt bekend dat het een definitieve overeenkomst heeft gesloten voor de overname van Buddy Media, ’s werelds toonaangevende social media marketingplatform. Met de overname is een bedrag van ongeveer $689 miljoen in cash en in aandelenkapitaal gemoeid. Naar verwachting is de transactie voltooid in salesforce.com’s derde fiscale kwartaal dat op 31 oktober 2012 eindigt, behoudens gebruikelijke voorwaarden.
“Salesforce.com heeft nu de nummer een-spelers in social listening and marketing – Radian6 en Buddy Media”, zegt Marc Benioff, chairman en CEO, salesforce.com. “CMO’s streven CIO’s de komende vijf jaar voorbij in hun uitgaven aan technologie. Ons Marketing Cloud leiderschap stelt ons in staat in te spelen op deze grote kans.”
“Social media hebben de grootste transformatie veroorzaakt in marketing sinds het Mad Men-tijdperk. Hierdoor moeten CMO’s hun complete strategie opnieuw overdenken”, zegt Marcel LeBrun, SVP van Salesforce Radian6. “Door marktleiders Radian6 en Buddy Media samen te brengen, versterken we onze Salesforce Marketing Cloud. Hiermee geven we CMO’s de mogelijkheid hun totale social marketing lifecycle te beheren.”
“De missie van Buddy Media is de huidige anarchie in social marketing uit te bannen”, zegt Michael Lazerow, co-founder en CEO, Buddy Media. “Met de Salesforce Marketing Cloud kunnen marketeers hun inspanningen verenigen, hun teams beter organiseren, hun social programma’s optimaliseren en zorgen voor echte bedrijfsresultaten.”
Buddy Media –Toonaangevend social media marketingplatform
Buddy Media is in 2007 opgericht, met het idee dat chief marketing officers (CMO’s) en bureaus hun teams moeten organiseren en dat ze hun social media marketingprogramma’s moeten optimaliseren. Met het Buddy Media-platform kunnen klanten content publiceren, social advertising inzetten en optimaliseren en de effectiviteit van social media marketing-programma’s meten. Zo krijgen klanten inzicht in welke content de meeste engagement oplevert, welke strategie het beste werkt en welke campagnes de grootste return on investment opleveren. Door Buddy Media’s award-winning social media-platform in te zetten, kunnen bedrijven in contact komen met meer dan een miljard klanten op onder andere Facebook, Google, LinkedIn, Twitter en YouTube.
Met 8 klanten uit de top 10 van adverteerders is Buddy Media leider in social media marketing. Het bedrijf heeft momenteel bijna 1.000 klanten, inclusief grote internationale merken als Ford, Hewlett Packard, L’Oreal, Mattel en ’s werelds grootste marketingbureaus als IPG (Interpublic Group), Omnicom, Publicis en WPP. Buddy Media is het enige bedrijf dat is benoemd tot Facebook Preferred Marketing Developer, Google Engagement Solutions-partner en LinkedIn Certified Developer.
De Salesforce Marketing Cloud – Marketing aanpassen aan het social tijdperk
Marketing ondergaat de grootste transformatie in zestig jaar tijd en dat wordt allemaal veroorzaakt door de ongekende groei van social networks. Toonaangevende merken willen hun traditionele marketingstrategie veranderen voor het social tijdperk. Marktanalisten voorspellen dat CMO’s de komende vijf jaar CIO’s voorbij zullen streven in hun uitgaven aan technologie1 en dat social advertising in 2013 de grootste groei kent binnen online advertising2.
Door Buddy Media, het toonaangevende social media marketingplatform, te combineren met Salesforce Radian6, het toonaangevende social media monitoring platform, zal salesforce.com de eerste uitvoerige Marketing Cloud leveren. Dit stelt klanten in staat om social marketing programma’s te meten, hieraan deel te nemen, hier inzicht in te verkrijgen, te publiceren en te adverteren. Met de Salesforce Marketing Cloud kunnen CMO’s hun complete social marketing lifecycle beheren.
Het volledige Engelstalige persbericht, inclusief financiële details, vind je op http://www.salesforce.com/uk/company/news-press/press-releases/2012/06/120604.jsp.
Over salesforce.com
Met meer dan 100.000 klanten is salesforce.com de enterprise cloud computing-onderneming die de overgang naar de social enterprise leidt. Met behulp van social, mobile en open cloud-technologieën plaatsen social enterprises klanten in het hart van hun bedrijf. Gebaseerd op de real-time, multi-tenant architectuur, stellen salesforce.com’s platform- en applicatiediensten klanten in staat om:
● Social networks voor klanten te creëren met Salesforce Chatter, Salesforce Rypple en Salesforce Force.com.
● Social networks voor klanten te ontwikkelen met de Salesforce Sales Cloud, Salesforce Service Cloud en Salesforce Data.com.
● Met klanten in contact te treden op publieke social networks met Salesforce Heroku, Salesforce Radian6 en Salesforce Site.com.
● Het MKB de mogelijkheid te bieden social enterprises te worden met Salesforce Desk.com en Salesforce Do.com.
● Een ondernemings social enterprise uit te breiden met apps van de toonaangevende zakelijke app marketplace, AppExchange.
● Apps op Database.com te draaien, de eerste social enterprise database.
Bronnen:
(1) Gartner http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
(2) eMarketer Forecast Sept 2011
http://www.emarketer.com/PressRelease.aspx?R=1008629]
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements about salesforce.com and Buddy Media, including statements that involve risks and uncertainties concerning salesforce.com's proposed acquisition of Buddy Media, the expected financial impact of the acquisition on salesforce.com's fiscal second quarter and full fiscal year financial results, the expected closing of the acquisition, the expected relative spending by CMOs and CIOs in the future, expectations regarding market opportunities, size and growth, the combined capabilities of the companies' products, transformations in marketing, anticipated product information, capabilities, scale and strategy, including the social media marketing market, the benefits of the proposed acquisition, salesforce.com's social enterprise strategy, market and industry trends, and general business outlook. When used in this press release, the words \"can,\" \"will,\" \"intends,\" \"expects,\" \"is expected,\" similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of salesforce.com or Buddy Media, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the possibility that key personnel of Buddy Media may not be retained by salesforce.com, responses from competitors, customers, users and partners, general economic conditions in the markets in which either company does business, and the possibility that salesforce.com or Buddy Media may be adversely affected by other economic, business, and/or competitive factors. In addition, the purchase price payable under the merger agreement is subject to customary adjustments. The purchase price figures included herein are based on current estimates of these adjustments. The actual purchase price paid in the merger may differ from these figures if the actual adjustments differ from these estimates. Accordingly, no assurances can be given that any of the events or statements anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of salesforce.com or Buddy Media.
In addition, please refer to the documents that salesforce.com files with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause salesforce.com's financial and operational results to differ materially from those contained in the forward-looking statements set forth in this press release. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Neither salesforce.com nor Buddy Media is under any duty to update any of the information in this press release.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
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©2012 salesforce.com, inc. All rights reserved. Salesforce.com, Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6, Jigsaw, AppExchange, Force.com, Heroku, and all associated logos are trademarks of salesforce.com, inc. in the United States and other countries. Salesforce.com offers its Siteforce products and services in Germany under the Force.com Sites trademark. Other names used herein may be trademarks of their respective owners. Other names used herein may be trademarks of their respective owners.
“Salesforce.com heeft nu de nummer een-spelers in social listening and marketing – Radian6 en Buddy Media”, zegt Marc Benioff, chairman en CEO, salesforce.com. “CMO’s streven CIO’s de komende vijf jaar voorbij in hun uitgaven aan technologie. Ons Marketing Cloud leiderschap stelt ons in staat in te spelen op deze grote kans.”
“Social media hebben de grootste transformatie veroorzaakt in marketing sinds het Mad Men-tijdperk. Hierdoor moeten CMO’s hun complete strategie opnieuw overdenken”, zegt Marcel LeBrun, SVP van Salesforce Radian6. “Door marktleiders Radian6 en Buddy Media samen te brengen, versterken we onze Salesforce Marketing Cloud. Hiermee geven we CMO’s de mogelijkheid hun totale social marketing lifecycle te beheren.”
“De missie van Buddy Media is de huidige anarchie in social marketing uit te bannen”, zegt Michael Lazerow, co-founder en CEO, Buddy Media. “Met de Salesforce Marketing Cloud kunnen marketeers hun inspanningen verenigen, hun teams beter organiseren, hun social programma’s optimaliseren en zorgen voor echte bedrijfsresultaten.”
Buddy Media –Toonaangevend social media marketingplatform
Buddy Media is in 2007 opgericht, met het idee dat chief marketing officers (CMO’s) en bureaus hun teams moeten organiseren en dat ze hun social media marketingprogramma’s moeten optimaliseren. Met het Buddy Media-platform kunnen klanten content publiceren, social advertising inzetten en optimaliseren en de effectiviteit van social media marketing-programma’s meten. Zo krijgen klanten inzicht in welke content de meeste engagement oplevert, welke strategie het beste werkt en welke campagnes de grootste return on investment opleveren. Door Buddy Media’s award-winning social media-platform in te zetten, kunnen bedrijven in contact komen met meer dan een miljard klanten op onder andere Facebook, Google, LinkedIn, Twitter en YouTube.
Met 8 klanten uit de top 10 van adverteerders is Buddy Media leider in social media marketing. Het bedrijf heeft momenteel bijna 1.000 klanten, inclusief grote internationale merken als Ford, Hewlett Packard, L’Oreal, Mattel en ’s werelds grootste marketingbureaus als IPG (Interpublic Group), Omnicom, Publicis en WPP. Buddy Media is het enige bedrijf dat is benoemd tot Facebook Preferred Marketing Developer, Google Engagement Solutions-partner en LinkedIn Certified Developer.
De Salesforce Marketing Cloud – Marketing aanpassen aan het social tijdperk
Marketing ondergaat de grootste transformatie in zestig jaar tijd en dat wordt allemaal veroorzaakt door de ongekende groei van social networks. Toonaangevende merken willen hun traditionele marketingstrategie veranderen voor het social tijdperk. Marktanalisten voorspellen dat CMO’s de komende vijf jaar CIO’s voorbij zullen streven in hun uitgaven aan technologie1 en dat social advertising in 2013 de grootste groei kent binnen online advertising2.
Door Buddy Media, het toonaangevende social media marketingplatform, te combineren met Salesforce Radian6, het toonaangevende social media monitoring platform, zal salesforce.com de eerste uitvoerige Marketing Cloud leveren. Dit stelt klanten in staat om social marketing programma’s te meten, hieraan deel te nemen, hier inzicht in te verkrijgen, te publiceren en te adverteren. Met de Salesforce Marketing Cloud kunnen CMO’s hun complete social marketing lifecycle beheren.
Het volledige Engelstalige persbericht, inclusief financiële details, vind je op http://www.salesforce.com/uk/company/news-press/press-releases/2012/06/120604.jsp.
Over salesforce.com
Met meer dan 100.000 klanten is salesforce.com de enterprise cloud computing-onderneming die de overgang naar de social enterprise leidt. Met behulp van social, mobile en open cloud-technologieën plaatsen social enterprises klanten in het hart van hun bedrijf. Gebaseerd op de real-time, multi-tenant architectuur, stellen salesforce.com’s platform- en applicatiediensten klanten in staat om:
● Social networks voor klanten te creëren met Salesforce Chatter, Salesforce Rypple en Salesforce Force.com.
● Social networks voor klanten te ontwikkelen met de Salesforce Sales Cloud, Salesforce Service Cloud en Salesforce Data.com.
● Met klanten in contact te treden op publieke social networks met Salesforce Heroku, Salesforce Radian6 en Salesforce Site.com.
● Het MKB de mogelijkheid te bieden social enterprises te worden met Salesforce Desk.com en Salesforce Do.com.
● Een ondernemings social enterprise uit te breiden met apps van de toonaangevende zakelijke app marketplace, AppExchange.
● Apps op Database.com te draaien, de eerste social enterprise database.
Bronnen:
(1) Gartner http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
(2) eMarketer Forecast Sept 2011
http://www.emarketer.com/PressRelease.aspx?R=1008629]
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain forward-looking statements about salesforce.com and Buddy Media, including statements that involve risks and uncertainties concerning salesforce.com's proposed acquisition of Buddy Media, the expected financial impact of the acquisition on salesforce.com's fiscal second quarter and full fiscal year financial results, the expected closing of the acquisition, the expected relative spending by CMOs and CIOs in the future, expectations regarding market opportunities, size and growth, the combined capabilities of the companies' products, transformations in marketing, anticipated product information, capabilities, scale and strategy, including the social media marketing market, the benefits of the proposed acquisition, salesforce.com's social enterprise strategy, market and industry trends, and general business outlook. When used in this press release, the words \"can,\" \"will,\" \"intends,\" \"expects,\" \"is expected,\" similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of salesforce.com or Buddy Media, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the possibility that key personnel of Buddy Media may not be retained by salesforce.com, responses from competitors, customers, users and partners, general economic conditions in the markets in which either company does business, and the possibility that salesforce.com or Buddy Media may be adversely affected by other economic, business, and/or competitive factors. In addition, the purchase price payable under the merger agreement is subject to customary adjustments. The purchase price figures included herein are based on current estimates of these adjustments. The actual purchase price paid in the merger may differ from these figures if the actual adjustments differ from these estimates. Accordingly, no assurances can be given that any of the events or statements anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of salesforce.com or Buddy Media.
In addition, please refer to the documents that salesforce.com files with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause salesforce.com's financial and operational results to differ materially from those contained in the forward-looking statements set forth in this press release. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Neither salesforce.com nor Buddy Media is under any duty to update any of the information in this press release.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
###
©2012 salesforce.com, inc. All rights reserved. Salesforce.com, Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6, Jigsaw, AppExchange, Force.com, Heroku, and all associated logos are trademarks of salesforce.com, inc. in the United States and other countries. Salesforce.com offers its Siteforce products and services in Germany under the Force.com Sites trademark. Other names used herein may be trademarks of their respective owners. Other names used herein may be trademarks of their respective owners.