Salesforce is the leading CRM company helping 150,000 innovators harness the power of AI, the Internet of Things, mobile, cloud to differentiate on customer experience.

The Salesforce World Tour Amsterdam brings together the best innovators from the Benelux region for a day of learning around putting the customer at the heart of everything you do.

  • Be inspired by thought-leaders - Learn from local giants like Ahold to nimble startups how they take market share and disrupt the business with the innovative use of CRM technology.
  • Learn from 50+ customer sessions - Hear directly from Salesforce customers how their innovative use of technology transforms their business models and keeps them ahead of competition. 
  • Experience new products up close - Connect with product experts, experience our technology first-hand, and learn how our solutions help companies of all sizes create lasting customer relationships.
  • Connect with our partners - Meet the full power of our ecosystem of system integrators and ISVs in one place that help companies extend their Salesforce footprint fast and stay ahead of the market.
  • Lead the way to a better future - Make a difference, in business and in life, by engaging directly with local non-profits and giving back to our local community.
Please join Simon Mulcahy, Chief Innovation Officer at Salesforce, and special guests like Ahold Delhaize to celebrate Trailblazers, who are transforming themselves, delivering exceptional customer experiences, and making the world a better place in the Fourth Industrial Revolution.

Salesforce will showcase how the world’s leading companies are taking advantage of new products and technologies like Salesforce Customer 360, Einstein Voice, Trailhead, and Lightning to dramatically change the way their employees across sales, service, marketing, and IT innovate, skill up, and deliver integrated customer experiences.

A setback is not necessarily a bad experience, just another life lesson. Accepting that when you have been wrongly imprisoned for almost 5 years, is obviously easier said than done.

Inspirational speaker Joseph Oubelkas was a successful IT entrepreneur when life took a bizarre turn during a business trip to Morocco - he was arrested for smuggling drugs. Without evidence or investigation, Joseph was sentenced to 10 years in prison. 

The time Joseph Oubelkas had to spend in prison was difficult, but he used his entrepreneurial drive to give him strength, set goals for himself, and stay focused. He created something for himself out of the very limited resources he was offered. 

Joseph was able to grow from his experience and now motivates people from all layers of society, public institutions, schools, universities and businesses in the Netherlands and around the world.

Joseph speaks out about his fears and insecurities, his drive, and his dedication to rebuild his former life. This Closing Keynote is a heartwarming story of passion, enthusiasm, and even some humor, so do not miss it!

If you want something you have never had, you must be prepared to do something you have never done. Peninah Nthenya Musyimi, founder and director of Safe Spaces Nairobi learned early in life to dream big and take risks to achieve your goals.

Born in Nairobi’s slums, she learned early on that if she wanted to improve her life, the change was all within her. Through sheer determination, she worked her way through school and university, while tackling challenges such as hunger, violence, school fees.

When she went back to the slums and in 2008, she established “Safe Spaces Nairobi”. An empowerment program where girls and young women focus on education, sports and reproductive health training to build their self-esteem, learn skills, get jobs and achieve their ambitions.

The program currently serves more than 1200 girls and with her level of perseverance and dedication. And this is just the start!

Ahold Delhaize is a family of leading retailer and grocery brands tracing their roots back 150 years, with 6,700 stores worldwide and 370,000 people.

The flagship brand Albert Heijn is leading the industry in delivering the most effortless experience for today's connected customers, powered by Salesforce.

Visit the Albert Heijn Experience, scan a QR code on your phone and embark on a guided trail to learn how:

  • Customers shop easily in To Go convenience stores with Tap To Go powered by MuleSoft
  • Employees answer any query with the internal community and in-store app powered by Community Cloud & mySalesforce
  • Customers get lightning fast service on the channel of their choice with Service Cloud

When you complete this guided trail you get a chance to win gift cards to shop at Ahold Delhaize's Albert Heijn, Gall & Gall, Etos, or!


Hear from our customer speakers on how innovative use of technology transformed their business models – and kept them ahead of the competition. 

08:00 - 18:00   Registration & Customer Success Expo 
08:15 - 09:35   Sessions
09:45 - 11:15   Opening Keynote
11:30 - 13:00   Lunch & Customer Success Expo
11:30 - 15:50   Sessions
16:15 - 17:00   Closing Keynote
17:00 - 18:00   Networking Reception & Customer Success Expo

*All breakout sessions are first come, first served.

Find more detailed information on the agenda here.

Easily accessible by public transport and within 15 minutes of Amsterdam Airport Schiphol, the RAI Amsterdam is the perfect venue to host our speakers, sessions and keynotes. Please note that costs for parking are at your own expense.

Amsterdam RAI, Europaplein, 1078 GZ Amsterdam