Discover how trusted AI can transform your customer experiences.

Thursday, April 18
EXPO Greater Amsterdam
08:00 - 18:00 CEST

Salesforce World Tour is returning to Amsterdam. Through a variety of sessions you will discover the latest product innovations on the platform and hear how AI is transforming industries. Find solutions to your own challenges and network with thousands of our inspiring ecosystem and Trailblazer community. All in one day, and all for free.

World-class learning, connection, and inspiration

people in front of a giant Einstein character sculpture

Ignite your AI journey.

Whether you're new to Salesforce or a long-time customer, join us to see the full power of CRM + AI + Data + Trust in action. Find out how the latest innovations on the Salesforce platform can unlock your AI potential, future-proof your business, and transform the customer experience.

Learn from the best.

This is your day to learn. Take inspiration from thought leaders who are shaping the world. Hear incredible customer success stories that will give you a blueprint to transform your business. And connect with industry peers and experts to brainstorm, exchange ideas, and share best practices.

Find your solutions.

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.

Even if you’re new to Salesforce, this event is for you!

Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. Discover how you can empower your sales, service, marketing, IT and commerce teams to work as one from anywhere — so you can keep your customers happy everywhere.

Connect, get hands-on, and have fun in the Campground.

See Customer 360 solutions come to life in our buzzing Campground. This expo area is full of booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.

Your agenda for success.

Agenda subject to change. All times listed in CEST.

Doors Open

Pick up your badge and connect with peers over coffee.

Sessions, Demos, and Networking

Join morning sessions and get a glimpse of the Campground (expo area).

Pre Show and Opening Keynote

Discover the latest innovations from Salesforce and the stories of companies undergoing transformation in the Data + AI + CRM + Trust revolution.


Network or chill out in the Campground.

Sessions, Demos, and Networking

The learning continues with expert- and customer-led sessions, product demos, and more.

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.