Discover how trusted AI can transform your customer experiences.

Thursday, April 18
EXPO Greater Amsterdam
08:00 - 18:00 CEST

This event has passed. For highlights from previous events, please visit the Salesforce+ website.

Learn from the best. And explore the right solutions for you.

Hear from inspiring leaders, product experts, and real customer use cases. Stay tuned as we continue to add exciting Trailblazers to our line up.

Ben Woldring

CEO & Founder

Véronique van Houwelingen Visser

Head of Conversational Technology Customer Service
Air France-KLM
Anna Appelman

Anna Appelman

Manager Solution Engineering

Donia Ibrahimi

Manager Solution Engineering

Ed Thompson

SVP Global Influencer Strategy

Francois Zimmermann

Field CTO Data Cloud
EMEA at Salesforce

World-class learning, connection, and inspiration.

people in front of a giant Einstein character sculpture

Accelerate your Trusted AI journey.

Step into the Einstein's Laboratory and craft an AI roadmap tailor-made for your business. From ideation to delivery planning, our design-thinking experts and architects will make sure that you’ve got your unique recipe for the Trusted AI revolution.

Learn from the best.

This is your day to learn. Take inspiration from thought leaders who are shaping the world. Hear incredible customer success stories from organisations such as Bencom, Air France - KLM Group, and adidas that will give you a blueprint to transform your business. And connect with industry peers and experts to brainstorm, exchange ideas, and share best practices.

Find your solutions.

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.

Now Everyone's an Einstein with CRM + AI + Data + Trust

Discover the latest innovations from Salesforce and how companies like Air France - KLM Group and Bencom are undergoing transformation in the AI, Data and Trust revolution. Witness firsthand how the Einstein 1 platform integrates and activates your data, so you can connect with your customers in a whole new way.

Even if you’re new to Salesforce, this event is for you!

Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. Discover how you can empower your sales, service, marketing, IT and commerce teams to work as one from anywhere — so you can keep your customers happy everywhere. Head to the 'New to Salesforce' kiosk on the campground to get more information about how to get the most out of your day.

Connect, get hands-on, and have fun in the Campground.

See Customer 360 solutions come to life in our buzzing Campground. This expo area is full of booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.

Your agenda for success.

Agenda subject to change. All times listed in CEST.

Doors Open

Pick up your badge and connect with peers over coffee.

Sessions, Demos, and Networking

Join morning sessions and get a glimpse of the Campground (expo area).

Opening Keynote

Discover the latest innovations from Salesforce and how companies like AirFrance - KLM and Bencom are undergoing transformation in the AI, Data, & Trust Revolution.


Network or chill out in the Campground.

Sessions, Demos, and Networking

The learning continues with expert- and customer-led sessions, product demos, and more.

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Deloitte Digital is our Innovator sponsor.