FAQ
Event Information
If you've never been to a Salesforce World Tour before, you're in for a treat. World Tours are Salesforce's flagship events around the world that help people connect, learn, and be inspired. Expect to hear not only about technology, but also what's possible for your company and your career.
At AIforce World Tour Amsterdam, discover AIforce, Salesforce's new live interface layer that sits on top of Data 360, Customer 360, and Agentforce, carrying that work out to wherever people and agents already work. Join us as we bring the biggest announcements from Dreamforce 2026 to Amsterdam.
AIforce World Tour Amsterdam is all about learning, and we want to make sure you leave with a clear picture of how you can bring change into your organisation.
You'll learn how to harness AI agents, real-time data, and CRM to build a digital workforce that grows with your business, and see how AIforce surfaces the value already locked in your data and systems — in seconds, instead of buried in reports nobody has time to dig through. See real-world success stories and use cases for every persona and from every industry to guide your journey.
Anyone can enjoy a Salesforce event, but AIforce World Tour Amsterdam in particular is well suited to directors and strategic leads in companies across all industries and sizes.
AIforce World Tour Amsterdam is an in-person event taking place at the following location, date and time:
Date: Thursday, 26 November 2026, 08:00–18:00 CET
Location: RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam
Check out the RAI Amsterdam venue page for more information.
It is free to attend AIforce World Tour Amsterdam, but pre-registration is required to gain entry.
The approximate value of this event is €100 per person. We are committed to high ethical standards and intend for this hospitality to comply with all applicable laws, regulations, and ethical rules regarding hospitality that apply to your employer, government, or authority. By completing the registration, you confirm that you have read the above-mentioned regulations of your employer and that your participation is in accordance with all such requirements. If the ethical rules of your employer require that you do not participate or that you cover the costs, please inform us. This hospitality is offered without making any promises or favouring Salesforce or any of its affiliated companies in any way, and no exclusivity is expected from any party in exchange for this offer. Salesforce makes this offer on the condition that it will not be excluded from procurement opportunities with your employer as a result of this offer.
No, it won't be available online or on-demand.
We'll have you covered throughout the day! There'll be a wide variety of food and beverages available throughout the day, with plenty of options including vegetarian and vegan dishes. If you have any dietary requirements or allergies beyond that, just let us know in advance via the sign-up form.
Salesforce is pleased to offer complimentary entry passes to events when appropriate under applicable laws and policies of your employer.
Salesforce is committed to high standards of ethical conduct and does not intend to offer an inappropriate gift or create the appearance of impropriety. To assist us in furtherance of our policies we ask that you forward your invitation to your ethics officer for their input.
The per person value is approximately €100. The complimentary ticket is not in consideration of, or related to, any future pending business you may have with Salesforce.
Tickets and Registration
The event is free to attend, however pre-registration is required to gain entry. Pre-register here: AIforce World Tour Amsterdam registration.
If you have issues registering, please get in touch with us by email at beneluxevents@salesforce.com.
If you are no longer able to join us, kindly let us know in advance by emailing beneluxevents@salesforce.com.
Please note that registrations for the in-person experience are non-transferrable.
Yes, you may be asked to show Government Issued ID at registration to obtain your event attendee badge. Please bring it along.
Transportation
RAI Amsterdam is served by Amsterdam RAI railway station, directly adjacent to the venue, and by tram and bus lines connecting to Amsterdam Centraal and Amsterdam Zuid.
From other cities, Amsterdam is well connected by direct train to Utrecht, Rotterdam, The Hague, and Schiphol Airport. Plan your journey at ns.nl or using the NS app.
If taking public transport is an option for you, we encourage you to consider the environment in making your transportation decisions.
Yes! Taxis and rideshare services can drop you off directly at RAI Amsterdam.
Address for navigation: RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam. Taxi drivers are familiar with the venue.
Yes, RAI Amsterdam has on-site parking available. Address for GPS: Europaplein 24, 1078 GZ Amsterdam.
AIforce World Tour Amsterdam will have coat and bag check facilities available close to the event registration area.
Items are left at your own risk.
Accessibility
Salesforce values and encourages full participation and attendance at World Tours. If you need accessibility accommodations and/or services, please send your request to beneluxevents@salesforce.com.
Session Information
There will be a variety of session types available at AIforce World Tour Amsterdam, including:
Main Keynote
The latest product innovations and the biggest announcements from Dreamforce, including AIforce, with live demos and local stories of customer success.
Breakouts and Theatres
Deep dive, 30-minute presentations on a variety of topics across personas and industries. For every company size.
Hands-on Training and Workshops
Expert-led training to learn a product or skill. Sessions may have devices provided, or you may be asked to bring your own device.
Executive Meetings
Invite-only meetings with curated Salesforce experts and executives. Ask your Salesforce contacts to arrange one.