Wednesday, April 1st Jaarbeurs, Utrecht 8:00 – 18:00
Experience Agentforce World Tour innovations live in Utrecht
Lead the Agentic revolution with trusted AI, real-time data, and CRM. Unlock unprecedented success for your business.
Discover how humans and agents drive customer success together.
Real stories. Real success. Real inspiration.
Find out how leading brands like Williams-Sonoma, Inc., PepsiCo, and Accenture are using Agentforce and Data 360 to reimagine customer experiences, automate support, accelerate sales, and drive measurable growth. Get the insights you need to build your Agentic Enterprise.
Get hands-on to build what’s next with experts.
Explore the innovations that power Agentic Enterprises. See how Agentforce 360 connects humans, agents, and data, how Data 360 gives real-time customer insights to personalize every experience, and how Slack powers the new agentic OS.
Share ideas. Solve challenges, together.
Connect with peers, leaders, Salesforce product experts, and partners. Exchange expertise, uncover insights, discover innovative solutions, and build connections that can transform what’s possible for your business.
Can't-miss sessions. Innovation that delivers impact.
Dive into expert-led learning and the latest product demos. Discover how Agentforce elevates every experience by bringing together humans, applications, AI agents, and data. Both sessions are first come, first seated.
Become an Agentforce Company
Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and agents drive customer success together.
See What’s New with Agentforce
Dive into the newest Agentforce release. Discover innovations that enhance agent accuracy and predictability plus new agent monitoring, interoperability, and ChatGPT integration capabilities.
It’s more than just an agenda. It’s a blueprint for success.
8:00–8:30
Registration Open
Grab your badge and connect with peers.
8:30–10:00
Breakfast Sessions & Networking
Start your day at our Breakfast Sessions and discover how we bring agents to our #1 CRM apps.
10:00–11:15
Main Keynote
Experience the Agentic Enterprise innovations that have companies buzzing, now in Utrecht.
11:30–13:00
Lunch
Enjoy a delicious lunch, network and chill out in the Campground.
11:45–16:00
Sessions, Demos, and Networking
Continue your journey with expert sessions, demos, workshops, and solutions to your AI challenges.
16:00–18:00
Networking Reception
Wrap up the day by networking and connecting over drinks and conversation.
