Event Information
If you’ve never been to a Agentforce World Tour event before, you’re in for a treat.
Agentforce World Tours are flagship Salesforce events around the world that help people connect, learn and be inspired. Expect to hear not only about technology, but also what is possible for your company and your career.
Get ready to unlock unprecedented success with the power of trusted AI, real-time data, and CRM. Discover how to transform customer experiences that drive efficiency and accelerate business growth.
Agentforce World Tour The Netherlands is all about learning, and we want to make sure you leave with a clear picture of how you can bring change into your organisation.
You'll learn how to harness AI agents, real-time data, and CRM to build a digital workforce that grows with your business. Discover how this new force can enhance every customer interaction and unlock unprecedented capacity. See real-world success stories and use cases from every Cloud and industry to guide your journey.
Anyone can enjoy a Salesforce event, but Agentforce World Tour The Netherlands in particular is well suited to directors and strategic leads in companies across all industries and sizes.
Agentforce World Tour The Netherlands is an event that takes place in-person at the following location, date and time:
Date: Wednesday, 1 April 2026
Location: Jaarbeurs, Jaarbeursplein 6, 3521 AL Utrecht
It is free to attend Agentforce World Tour The Netherlands, but pre-registration is required to gain entry.
The approximate value of this event is €100 per person. We are committed to high ethical standards and intend for this hospitality to comply with all applicable laws, regulations, and ethical rules regarding hospitality that apply to your employer, government, or authority. By completing the registration, you confirm that you have read the above-mentioned regulations of your employer and that your participation is in accordance with all such requirements. If the ethical rules of your employer require that you do not participate or that you cover the costs, please inform us. This hospitality is offered without making any promises or favoring Salesforce or any of its affiliated companies in any way. Furthermore, no exclusivity is expected from any of the parties in exchange for this offer. Finally, Salesforce makes this offer on the condition that it will not be excluded from procurement opportunities with your employer as a result of this offer
No, it won't be available online or on-demand.
Admission to breakouts and theatre sessions is first-come, first seated.
Building your agenda in the mobile app does not reserve you a seat.
We advise you to arrive early to ensure you get the sessions you really want.
We'll have you covered throughout the day! Here's what you can expect:
All Day
Coffee, tea, and infused waters will be available throughout the event.
Lunch
We'll provide a full lunch with multiple food stations featuring a variety of options.
Networking Drinks
Join us after the sessions for drinks and appetizers. We'll have beer (including non-alcoholic options), wine, soft drinks, and Dutch-inspired bites.
Dietary accommodations: If you have specific dietary requirements or allergies, please let us know in advance via the sign-up form or by emailing us at beneluxevents@salesforce.com.
Salesforce is pleased to offer complimentary entry passes to events when appropriate under applicable laws and policies of your employer.
Salesforce is committed to high standards of ethical conduct and does not intend to offer an inappropriate gift or create the appearance of impropriety.
To assist us in furtherance of our policies we ask that you forward your invitation to your ethics officer for their input.
The per person value of the complimentary ticket is approximately €100.
The complimentary ticket is not in consideration of, or related to, any future pending business you may have with Salesforce.
Tickets and Registration
It is free to attend the Salesforce World Tour The Netherlands however pre-registration is required to gain entry.
If you have issues registering, please get in touch with us by email at beneluxevents@salesforce.com.
If you are no longer able to join us at World Tour The Netherlands kindly let us know in advance by emailing us at beneluxevents@salesforce.com.
Please note that registrations for the in-person experience are non-transferrable.
You may be asked to show Government Issued ID at registration to obtain your event attendee badge.
Transportation
Yes! Taxis and rideshare services can drop you off directly at Jaarbeurs.
Address for navigation:
Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht
Taxi drivers are familiar with the venue.
Yes, Jaarbeurs has on-site parking available.
Address for GPS: Jaarbeursplein 6, 3521 AL Utrecht
Jaarbeurs is also easily accessible via public transport. If taking public transport is an option for you, we encourage you to consider the environment in making your transportation decisions.
Jaarbeurs is easily accessible by public transport and directly connected to Utrecht Central Station.
From Utrecht Central Station:
- Take the escalator or elevator down to the Jaarbeursboulevard (indoor walkway)
- Follow the signs to Jaarbeurs — it's just a 5-minute covered walk
- The venue entrance is clearly marked
From other cities:
Utrecht Central Station has frequent direct train connections from Amsterdam (30 minutes), Rotterdam (40 minutes), The Hague (45 minutes), and Schiphol Airport (30 minutes).
Plan your journey at ns.nl or using the NS app.
Jaarbeurs venue information
Check out Jaarbeurs FAQ for more information about the venue here.
Agentforce World Tour The Netherlands will have coat and bag check facilities available close to the event registration area.
Items are left at your own risk.
Accessibility
Salesforce values and encourages full participation and attendance at World Tours. If you need accessibility accommodations and/or services, please send your request to beneluxevents@salesforce.com.
Session Information
There will be a variety of session types available at Agentforce World Tour The Netherlands, including:
Main Keynote
The latest product innovations and the biggest announcements from Salesforce with live demos and stories of customer success.
Breakouts and Theatres
Find solutions to your own challenges in over 50 deep-dive, 30-minutes presentations across clouds and industries.
Hands-on Training and Workshops
Expert-led training to learn a product or skill. Sessions may have devices provided, or you may be asked to bring your own device. Check the session abstract to confirm whether a device will be provided.
Executive Meetings
Invite only meetings with curated Salesforce experts and executives. Ask your Salesforce contacts to arrange one.
Please note that all sessions will be in English.