10:00 - 12:30

Sign-in, grab a bite to eat, and mingle with your peers.

12:15 - 13:30

The Keynote is your chance to hear top transformation stories of the year. You will learn how companies of every size and in every industry can become customer companies. Discover real-life use cases from local trailblazers Just Eat, Adyen, Nationale Vereniging de Zonnebloem, and Virtuagym, and hear all about the latest innovations that power them.

Marc Damen, CEO at Nationale Vereniging de Zonnebloem
Sunil Dixit, Product at Adyen
Guido Fambach, Executive Vice President Sales at Just Eat
Michiel Hustinx, SVP & General Manager at Salesforce Netherlands
Donia Ibrahimi, Manager, Solution Engineering at Salesforce
Mike Kolman, Senior Product Marketing Manager, Commerce Cloud EMEA at Salesforce
Reinier van Leuken, Director of Product Management - Einstein at Salesforce
Giulia Marinelli, VP of Marketing at Virtuagym
Quirijn Meulenberg, Product Manager Data at Adyen
Sima Samara, Senior Salesforce Consultant & Evangelist at Valtech

14:00 - 14:30 - Breakout Sessions

It’s a new world for customer service. Economic uncertainty is pushing service teams across every industry to reduce costs and do more with less. Meanwhile, customer expectations are changing as fast as the technology around us.

Join us for a power panel featuring industry leaders from Boels Rental, De Bijenkorf, and KLM, and learn how they are using Salesforce for Service to become more efficient with their time, money, and resources while delivering service their customers love.

Miranda Zwietink, Director Customer Care at Boels Rental
Ankie Straathof, Manager Customer Care at De Bijenkorf
Veronique van Houwelingen, Solution Manager Conversational Technology at KLM

Discover how the world’s leading businesses are driving profitable growth with AI-powered commerce. Join Salesforce and FlexIT at this breakout session for commerce professionals to discuss how you can become a customer company with the combined power of CRM + Data + AI.

Pieter van der Schee, IT Director at FlexIT

The economic landscape has changed, priorities have shifted. Hear first-hand from our customers how tech helps them drive productive behaviour to grow their business more efficiently. 

Raph Bode, CIO at Get Bike Service
Ben Woldring, CEO and Founder at Bencom Group

14:45 - 15:15 - Breakout Sessions

Hear how this exceptional brand is driving business value by leveraging customer data and marketing automation to deliver more personalised customer experiences.

Viresh Narain, Global Head CRM at Grandvision

In this session, we look at how you can unlock data, integrate systems, and automate processes with MuleSoft. And with connected digital experiences, you can manage complexity today and move faster tomorrow. 

RTL Nederland

Join this session to learn how online supermarket Picnic is taking Slack to the next level. Discover how the company is using Slack to orchestrate operational and support processes to boost efficiency and productivity for 15,000 employees serving millions of households across the Netherlands, Germany, and France.

Maxim Oei, Tech Strategist at Picnic

15:30 - 16:00 - Breakout Sessions

Join top retail leaders for a panel discussion on navigating the intersection of personalization and cost-effectiveness. Our panelists from diverse verticals will share insights on leveraging data, technology, and crafting personalized experiences to build customer loyalty. Don't miss this opportunity to hear from the best in retail on the future of the industry and key trends shaping the landscape.

Olivier Tricot, Domain Lead Customer Engagement at Ahold Delhaize
Marit van Rozendaal, Manager Loyalty & Personalization at Gall & Gall
Hugo Loomans, Platform Architect at Gall & Gall, Ahold Delhaize

To simplify sales processes and optimise productivity, 94% of sales organisations are planning to consolidate their technology stacks. Sales leaders want platforms that offer a 360-degree view of customers and integration across sales, marketing, and service. In this session, we learn how Vandersanden has broken down siloes to unify its organisation with Sales Cloud. 

Suzy Buteneers, Chief Digital Officer at Vandersanden 

The financial services industry is continuously increasing its focus on improving the customer experience in a digital disruption. Listen to this fireside chat with Nationale Nederlanden, the largest insurer in the Netherlands, on how they create customer value and innovate with Financial Services Cloud.

Imre Sztano - Chief Digital Officer Intl, NN Group
Bob Zondervan - Enterprise Architect Intl, NN Group
Wouter Berkelder - Head of Salesforce, NN Group

16:15 - 16:45 - Breakout Sessions

Discover how Dutch manufacturing, automotive, and energy companies are blazing a trail with Salesforce. In this session, Damen Shipyards, Shell, and Webfleet reveal the challenges they’ve faced and the lessons they’ve learnt. 

Aart Rupert, Chief Digital Officer at Damen
Tanja Hoymann, Senior Manager Quality & Learning & OPEX at Bridgestone
Sidharth Chaturvedi, Delivery Lead Salesforce at Shell

This session will explore how Salesforce can help consumer goods brands enhance B2B relationships and reach the end consumer. Learn how our solutions can drive growth and overcome the challenges of the consumer goods industry.

Andre Gomes, Digital Manager at Dawn Foods

With today's rapid pace of change, the ability to make important decisions quickly and act fast is key to success. In this session, we explore how to enable greater business intelligence by connecting the dots between data with Tableau and CRM Analytics.

Laurens Winkel, Owner at Boat Bike Tours

17:00 - 18:30

End the day in inspiring conversation.

Theater Sessions

10:30 AM - 11:00 AM

Ethiek en AI bij de Overheid - De Ethische Dilemma’s die de Toepassing van AI Oproept

Vraagstukken op het gebied van transparantie, bias, governance, en meer, maken discussie en bezinning noodzakelijk. Kunstmatige intelligentie kent steeds meer toepassingen en wint in hoog tempo terrein. Dit stelt bestuurders en beleidsmakers, zeker ook binnen de overheid, voor de nodige ethische vraagstukken.

11:10 AM - 11:40 AM

Connect your Customers, Accelerate Sustainable Business

‘Getting it done’ was the theme of Climate Week in New York. With growing pressure from investors, legislation, climate action groups, and consumers, business need to act now to improve sustainability. In this panel discussion, we look at how you can connect customers and sustainability to accelerate change. Salesforce customers explain how they’re helping their customers become net zero with our Customer Connect platform.

Hans Buursink, Head of Hypotheken & Consumptief Krediet at Nationale-Nederlanden
Daniel Post, Chief Transformation Officer at Renewi
Mariska Matadin, Manager Business Development EV & Strategy at Bridgestone Mobility Solutions

11:50 AM - 12:20 PM

Tap into New Talent

In today’s labour market, new talent can be hard to find. In this session, we look at how you can serve customers better and achieve business objectives faster with a more diverse workforce and new Salesforce talent. 

Saskia Verstege, CEO at Techgrounds

14:00 PM - 14:30 PM

Build, Scale, and Secure your Customer 360 with the Salesforce Platform

Join this session to find out how you can unlock the value of your Salesforce Customer 360 Platform. We look at how customers are using the Salesforce Platform to build, test, and deploy their Customer 360 in a secure environment. Plus, learn how PostNL is achieving its goal of becoming its customers’ favourite deliverer with Salesforce. Find out how the organisation is accelerating innovation with up to seven secure and compliant releases every day. 

Nataly Kemp - Geerman, Platform Owner Salesforce at PostNL
Mansoor Eranpurwala, Solutions Designer and Salesforce Specialist at PostNL

14:40 PM - 15:10 PM

Scoring a Match Point with Data Cloud

Sports federations need to build their own communities to grow their sports. KNLTB – the federation of tennis and padel in the Netherlands – is an international frontrunner in developing an end-to-end solution that supports community members at every stage of their journey. With Salesforce and other partners, KNLTB delivers a personalised 360 experience for members, whether they’re just starting out or a seasoned professional. In this session, we look at the KNLTB Salesforce ecosystem and its future plans for Data Cloud. 

Berend Betz, IT manager at KNLTB

15:20 PM - 15:50 PM

Engaging 40,000 People with Experience Cloud

Building an online community that engages and excites is challenging for any organisation, and it’s even harder when your community is used to exclusively offline interactions. Zonnebloem is a nonprofit that provides unforgettable experiences for the elderly and people with disabilities. In this session, the organisation shows how it’s using Salesforce to engage volunteers and enable peer-to-peer knowledge building. 

Marco Evers, IT manager at Nationale Vereniging de Zonnebloem

16:00 PM - 16:30 PM

Optimise Nonprofit impact with Data and CRM

Unlocking a unified view of data has helped Brandwonden Stichting in their mission to improve the lives of people with burns. Hear how they are optimising efficiencies and gaining richer insights across their organisation to streamline everything from programme management to fundraising.
Join us to learn how the new Nonprofit Cloud is helping Nonprofits prepare their data to increase capacity, income and impact. 

Dee Kistemaker, Fundraising manager at Brandwonden stichting

10:30 AM - 10:50 AM

How to Boost Sales Productivity with Slack and Sales Cloud

In this session, you’ll learn best practices for boosting sales productivity with Slack and Sales Cloud integration. Discover how to automate admin tasks to focus on selling, improve pipeline accuracy, and increase sales velocity to win more deals as a team. 

11:00 AM - 11:20 AM

Unlock Hidden Insights with Data Cloud for Tableau

Discover how Data Cloud can help effortlessly integrate data from Salesforce and external sources to enable analysis in Tableau at the click of a button. 

11:30 AM - 11:50 AM

Boost Productivity with Analytics Everywhere

Build the ability to access, share, and collaborate on analytics into your workflows with Slack Integrations for Analytics. 

14:00 PM - 14:20 PM

Boost Productivity with Analytics Everywhere

Build the ability to access, share, and collaborate on analytics into your workflows with Slack Integrations for Analytics. 

14:30 PM - 14:50 PM

Establishing a Data Culture at Azerion

Creating a data-driven culture is no easy task, but with Tableau, it’s a whole lot easier. Learn how Azerion has successfully established a data culture and improved its products, retention rate, and ARPU with dashboards, collaboration, and a little bit of brain power. 

Francesco Di Loreto, Head of Reporting & Analytics at Azerion

15:00 PM - 15:20 PM

Drive Predictable Sales with Revenue Intelligence

Discover how to harness data and AI to address pipeline gaps, drive forecast accuracy, and redefine sales strategies with Salesforce Revenue Intelligence. 

15:30 PM - 15:50 PM

Empower Everyone with Generative AI and Automation in Slack

Learn how IT teams can empower every individual to drive their own productivity. We'll demonstrate our latest innovations in low-code automation and ChatGPT—powered by Slack and Salesforce Platform.

16:00 PM - 16:20 PM

Unleash your Service Potential with Slack and Service Cloud

Transform your service team with Slack and Service Cloud. Hear how customers are empowering service teams and driving productivity with automation, white glove service, and case swarming. 

10:30 AM - 10:50 AM

10 Tips to Ensure Peak Performance

Learn how the Signature Success Plan helps you proactively prevent downtime and ensures that your Salesforce solutions offer peak performance on the days when you really need it.

11:00 AM - 11:20 AM

Beerwulf’s journey to hyper-personalisation

Find out how Heineken’s B2C label Beerwulf is using Marketing Cloud to personalise customer experiences, the challenges it’s overcome, and the results it’s achieving on its continuous journey to hyper-personalisation. 

Victoria French, CRM Marketing Manager at Beerwulf

11:30 AM - 11:50 AM

Accelerate your Salesforce Journey with Generative AI

Learn how generative AI from ChatGPT can accelerate your Salesforce implementation, from user story definition to coding and testing. This session will show you real-world use cases and practical tips on how to become more efficient with the power of generative AI.

12:00 PM - 12:20 PM

Behind Randstad’s Global Transformation

Randstad reveals how it’s enabling its ‘One Randstad’ vision by harmonising processes and ways of working globally with a new strategic platform. Discover how the solution will drive greater unification and maximise value as it’s rolled out across 39 operating companies. 

Gerlous Kulk, Lead Product Owner at Randstad

14:00 PM - 14:20 PM

Gall & Gall’s Marketing Cloud Adoption Journey

Discover how Gall & Gall is enabling continuous optimisation with Marketing Cloud to create better customer journeys in a multi-cloud environment.

Marit van Rozendaal, Manager Loyalty and Personalisation at Gall & Gall

14:30 PM - 14:50 PM

VodafoneZiggo Builds Commerce Channel for SMEs

Join this session to discover how VodafoneZiggo is optimising digital commerce for small and medium sized enterprises with Commerce Cloud. The team will discuss how it worked in partnership with Salesforce Professional Services to drive greater value throughout the journey.

Shafiq van den Enk, Tribe Segment Lead Digital Acceleration B2B / Head of Digital & Data at VodafoneZiggo 

15:00 PM - 15:20 PM

How to use a V2MOM as a strategic guideline at Randstad Tableau implementation

Learn how Randstad optimised its global Tableau implementation using V2MOM (vision, values, methods, obstacles and measures) as a strategic guideline. 

Niels Meijer, Global Head of Business Intelligence at Randstad

15:30 PM - 15:50 PM

Going Live on Sales Cloud in Just Four Months

Irdeto reveals the lessons it’s learned while implementing Sales Cloud with the Salesforce Professional Services team in just four months. 

Aneshree Murugasa, Director Strategic Projects at Irdeto
Malgorzata Wimer, CRM Specialist at Irdeto

10:30 AM - 10:50 AM

Fortunes & Failures: lessons learned from 100+ Salesforce Marketing Cloud projects

We've had both successes and failures, and mastered the art of failing fast and recovering faster. Join us to learn from our experiences with over 100 SFMC projects, including our biggest flops and successes. Discover how to make the most of SFMC and avoid common pitfalls.

Ferry Bol, Senior Marketing Automation Consultant at DEPT

11:00 AM - 11:20 AM

Making sense of Composable, Headless and Hybrid SFRA

Wunderman Thompson clarifies the varying approaches to the next-generation of Salesforce commerce architecture – Headless, Composable and Hybrid SFRA. In this session, Salesforce customers will learn how to evolve to Composable Commerce and decrease time to value with frameworks and accelerators.

Mark Bartlett, Chief Strategy Officer at Wunderman Thompson 

11:30 AM - 11:50 AM

Swiss Sense sleeps better with Nextview as their Managed Services partner.

Amidst global uncertainty and pressure on the Salesforce labor market, Swiss Sense sought to ensure the business continuity of its end-to-end Salesforce solutions while achieving better adoption and value from previous project investments. Learn about the partnership between Swiss Sense and Nextview.

Clara Ruissen, Manager IT Delivery at Swiss Sense
Raimond Bakkes, Senior Manager Managed Services at Nextview consulting

14:00 PM - 14:20 PM

Get Introduced to the new CX and technology model with 4 factors for a winning offering and growth

Based on market insights and experience with over 400 projects we defined 4 criteria which together form a winning customer experience (CX). In this session we’ll connect company potential and CX to digital technology and show various inspirational use cases. Use the model directly in the session.

Bas van Leeuwen, CMO at Gen25

14:30 PM - 14:50 PM

How FietsNED leverages Salesforce Field Service to become the number 1 bike fleet service partner

It is FietsNED’s vision and mission to be the number 1 mobile business service partner for bike fleets in Europe by 2025. For the realization of these ambitions, Deloitte Digital supports FietsNED in leveraging Salesforce Field Service in order to deliver effortless journeys and a premium customer field service experience.

Timon van der Roest, Senior Manager at Deloitte

15:00 PM - 15:20 PM

Deliver Stellar Event Experience with Salesforce

Discover how to use Experience Cloud, Salesforce Scheduler, Einstein Activity Capture and Salesforce Mobile App to create faster, more streamlined Event experiences for your customers and employees from Event registration to participation all while maximizing the use of available resources.

Mohit Sharma, Salesforce CTO & Principal Architect at Capgemini Netherlands

15:30 PM - 15:50 PM

The pitfalls and secrets of a successful Commerce transformation

Waeg, expert and leading Salesforce B2B commerce partner, will reveal the biggest pitfalls and all the secrets to driving a successful Commerce transformation for your organisation.

Chris Timmerman, Founder & Managing Partner at Waeg, an IBM Company
Lorenzo Vasini, Head of Strategy at Waeg, an IBM Company

16:00 PM - 16:20 PM

KPMG Together for Better: Driving Sustainability insights at Adyen through Salesforce Net Zero Cloud

With the EU's upcoming sustainability regulations fast approaching, time is of the essence when it comes to being ready. Discover how KPMG's multi-skilled teams helped Adyen establish a strong foundation, laying the groundwork to measure and get insights into their environmental impact powered by Salesforce Net Zero Cloud.

Aart van Dijk, Director Salesforce at KPMG Netherlands
Ahmad Abu Doush, Management Consultant Climate Risk and Decarbonization at KPMG Netherlands