{"id":1106,"date":"2026-01-15T08:45:00","date_gmt":"2026-01-15T16:45:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1106"},"modified":"2026-01-20T16:11:33","modified_gmt":"2026-01-20T15:11:33","slug":"world-economic-forum-agentforce-agentic-assistant","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/nl\/news\/press-releases\/2026\/01\/15\/world-economic-forum-agentforce-agentic-assistant\/","title":{"rendered":"World Economic Forum en Salesforce ondersteunen wereldleiders met unieke Agentic Assistent tijdens jaarlijkse bijeenkomst in Davos"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Het Forum activeert enorme databanken via Agentforce 360 en biedt meer dan 3.000 bezoekers een ongekend niveau van voorbereiding en besluitvorming dat onmogelijk was met alleen menselijke verwerking<\/em><\/p>\n\n\n\n<p><strong>Amsterdam, 16 januari 2026 \u2013 <\/strong>Salesforce (NYSE: CRM), wereldwijde leider in CRM, kondigt aan dat <a href=\"https:\/\/www.salesforce.com\/products\/what-is-agentforce-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a> de institutionele kennis van het World Economic Forum zal activeren. Op die manier ondersteunt het bedrijf ruim 3.000 van de meest invloedrijke leiders ter wereld tijdens de 2026 World Economic Forum Annual Meeting. Het Forum heeft een nieuwe proactieve, zeer nauwkeurige conci\u00ebrge-app genaamd \u2018EVA\u2019 op het <a href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360-platform<\/a> van Salesforce gebouwd. EVA biedt bezoekers meer dan de traditionele toegang tot informatie met een AI agent die niet alleen vragen beantwoordt, maar ook in naam van een leider kan redeneren, prioriteiten kan stellen en kan handelen.<\/p>\n\n\n\n<p>De editie van dit jaar vindt plaats van 19 tot 23 januari in Davos, Zwitserland. Het zal de grootste bijeenkomst zijn in de geschiedenis van de organisatie. Met meer dan 450 impactvolle sessies en duizenden gespecialiseerde interacties is de kloof tussen beschikbare inzichten en de snelheid en het vermogen om te handelen soms groot. EVA versterkt bezoekers met redeneringen die op ruim een decennium aan betrouwbare institutionele data gebaseerd zijn. Het gaat verder dan chatbots en traditionele FAQ\u2019s. Een uniforme interface ondersteunt navigatie doorheen de fysieke eventruimte, het beheer van persoonlijke agenda\u2019s, en opportuniteiten om te netwerken.<\/p>\n\n\n\n<p>Via Agentforce 360 brengt de nieuwe app <a href=\"https:\/\/www.salesforce.com\/nl\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, data en mensen samen op een betrouwbaar platform dat de ervaring van iedere bezoeker naar een hoger niveau tilt. EVA zorgt ervoor dat bezoekers minder handmatig werk hebben. De app beveelt relevante sessies aan, plant bilaterale gesprekken en genereert in enkele seconden uitgebreide briefingdocumenten. Wat ooit heel veel voorbereiding nodig had, wordt zo meteen omgezet in actiegerichte intelligentie.<\/p>\n\n\n\n<p>\u201cNu we de grootste Davos ooit ondersteunen, kijken we ernaar uit dat elke deelnemer ervaart wat het betekent om een AI agent aan zijn zijde te hebben en hoe <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce <\/a>de mogelijkheden voor mensen en organisaties verrijkt\u201d, zegt Marc Benioff, Voorzitter en CEO van Salesforce. \u201cEVA, aangedreven door Agentforce 360, is veel meer dan een chatbot. Het is een agentic conci\u00ebrge gebaseerd op vertrouwde data, die leiders helpt om sneller te bewegen, zich beter voor te bereiden en actie te ondernemen. De <a href=\"https:\/\/www.salesforce.com\/nl\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> komt hier tot leven.\u201d<\/p>\n\n\n\n<p>\u201cWe gebruiken AI agents om ons personeel te ondersteunen bij de voorbereiding van het event en om de ervaring van onze deelnemers te versterken\u201d, zegt B\u00f8rge Brende, Voorzitter en CEO van het World Economic Forum. \u201cWe optimaliseren niet alleen agenda\u2019s, maar brengen de volledige rijkdom aan institutionele kennis van het World Economic Forum rechtstreeks naar onze bezoekers.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nauwkeurige-planning-met-agent-gestuurde-concierge\"><strong>Nauwkeurige planning met Agent-gestuurde conci\u00ebrge<\/strong><\/h2>\n\n\n\n<p>Naar aanleiding van de 56<sup>ste<\/sup> Annual Meeting kunnen leden EVA gebruiken voor het:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personaliseren van schema\u2019s: <\/strong>aanbevelen, boeken, verplaatsen of schrappen van bilaterale gesprekken en sessies in naam van de bezoekers.<\/li>\n\n\n\n<li><strong>Navigeren van de campus:<\/strong> nauwkeurige navigatie door het koppelen van de kaarten van het event en features voor wegbewijzering.<\/li>\n\n\n\n<li><strong>Voorbereiden van bilaterale gesprekken:<\/strong> briefings cre\u00ebren met achtergrondinformatie van de database van het Wereld Economisch Forum over komende bilaterale gesprekken en sessies. Hierdoor zijn deelnemers optimaal voorbereid met de juiste informatie door de dag heen. En dat in een gemakkelijk verteerbaar format gecre\u00eberd door de agent.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentic-enterprise-in-actie\"><strong>Agentic Enterprise in actie<\/strong><\/h2>\n\n\n\n<p>Om te redeneren en te handelen, gebruikt het Agentforce 360-platform informatie van <a href=\"https:\/\/www.salesforce.com\/nl\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, de hyperscale datamachine van Salesforce, <a href=\"https:\/\/www.salesforce.com\/nl\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>, en interne kennisartikelen die onmiddellijk contextuele ondersteuning bieden. Data 360 host meer dan 500 op maat gemaakte objecten van Salesforce CRM en vormt de gecentraliseerde kennisbank van Agentforce voor het autonoom oplossen van FAQ\u2019s.<\/p>\n\n\n\n<p>De implementatie, onder leiding van het vooruitgeschoven engineeringteam van Salesforce, maakt deel uit van een bredere infrastructuur die de Annual Meeting en andere evenementen van het Forum doorheen het jaar aandrijft:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gepersonaliseerde ondersteuning: <\/strong><a href=\"https:\/\/www.salesforce.com\/nl\/service\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a> stimuleert klantondersteuning via het web en mobiel. Het omvat omnichannel assistentie, geavanceerd casebeheer en portalen zoals UpLink, het open innovatieplatform van het Forum. Agentforce Marketing zorgt voor outreach en engagement via gepersonaliseerde, multi-channel communicatie, eventuitnodigingen, gebruikerstrajecten en community-engagement op schaal.<\/li>\n\n\n\n<li><strong>Data connecteren:<\/strong> <a href=\"https:\/\/www.mulesoft.com\/?_ga=2.109491270.299021642.1767722944-1741407610.1687282608&amp;_gl=1*1brue9e*_gcl_aw*R0NMLjE3NjAzNzI4NjUuQ2p3S0NBand4ckxIQmhBMkVpd0F1OUVkTTlqQ2k0dmlaa2pibTROemZMSVZONi13cDRGbC1JYkoxdFZsb0dsWGZ4YmxVZGhnaEJ2SVFSb0N3dnNRQXZEX0J3RQ..*_gcl_au*MTYyOTEwMzUyMS4xNzY1MjMwNTU5*_ga*MTc0MTQwNzYxMC4xNjg3MjgyNjA4*_ga_3VHBZ2DJWP*czE3Njc4MTUzMjEkbzEzODkkZzAkdDE3Njc4MTUzNzIkajkkbDAkaDA.\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a> zorgt voor de veilige connectie van de Salesforce CRM van het Forum met externe systemen voor finance, HR, travel en operations.<\/li>\n\n\n\n<li><strong>Actiegerichte inzichten:<\/strong> <a href=\"https:\/\/www.tableau.com\/?_ga=2.109491270.299021642.1767722944-1741407610.1687282608&amp;_gl=1*1brue9e*_gcl_aw*R0NMLjE3NjAzNzI4NjUuQ2p3S0NBand4ckxIQmhBMkVpd0F1OUVkTTlqQ2k0dmlaa2pibTROemZMSVZONi13cDRGbC1JYkoxdFZsb0dsWGZ4YmxVZGhnaEJ2SVFSb0N3dnNRQXZEX0J3RQ..*_gcl_au*MTYyOTEwMzUyMS4xNzY1MjMwNTU5*_ga*MTc0MTQwNzYxMC4xNjg3MjgyNjA4*_ga_3VHBZ2DJWP*czE3Njc4MTUzMjEkbzEzODkkZzAkdDE3Njc4MTUzNzIkajkkbDAkaDA.\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> zet data om in actiegerichte inzichten en volgt het engagement, de participatie en de activiteit van accounts verspreid over initiatieven.<\/li>\n<\/ul>\n\n\n\n<p>Het Forum is van plan om Agentforce 360 op te schalen door de registratie van lidmaatschap en het beheer van cases te vereenvoudigen. Dit zal de positie van het Forum als Agentic Enterprise versterken dankzij hoogwaardige, gepersonaliseerde ervaringen op schaal zonder dat de manuele werklast voor personeel of bezoekers toeneemt.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"1207\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/nl\/news\/press-releases\/2026\/04\/01\/onderzoek-salesforce-kwart-van-de-nederlandse-werkzoekenden-verkiest-ai-boven-salaris-in-een-nieuwe-baan\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/nl\/news\/press-releases\/2026\/04\/01\/slackbot-agent-orchestration\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSlackbot wordt de ultieme collega met meer dan 30 nieuwe mogelijkheden\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min gelezen\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/nl\/news\/wp-json\/wp\/v2\/sf_press_release\/1106\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-salesforce\"><strong>Over Salesforce<\/strong><\/h2>\n\n\n\n<p>Salesforce helpt organisaties van elke omvang om Agentic Enterprises te worden door mensen, AI agents, applicaties en data te integreren op \u00e9\u00e9n betrouwbaar, uniform platform. Zo maken zij ongekende groei en innovatie mogelijk. Ga voor meer informatie naar<a href=\"http:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noreferrer noopener\"> www.salesforce.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Forum activeert enorme databanken via Agentforce 360 en biedt meer dan 3.000 bezoekers een ongekend niveau van voorbereiding en besluitvorming dat onmogelijk was met alleen menselijke verwerking Amsterdam, 16 januari 2026 \u2013 Salesforce (NYSE: CRM), wereldwijde leider in CRM, kondigt aan dat Agentforce 360 de institutionele kennis van het World Economic Forum zal activeren. [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":1105,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[338],"sf_theme":[326],"sf_topic":[1,327,339],"sf_product":[63],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[129],"sf_collection":[],"sf_visibility":[],"coauthors":[279],"class_list":["post-1106","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer-2","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-customer-success-2","sf_product-agentforce","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce - World Economic Forum and Salesforce Agentic Assistant for Davos 2026<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Economic Forum en Salesforce ondersteunen wereldleiders met unieke Agentic Assistent tijdens jaarlijkse bijeenkomst in Davos\" \/>\n<meta property=\"og:description\" content=\"Het Forum activeert enorme databanken via Agentforce 360 en biedt meer dan 3.000 bezoekers een ongekend niveau van voorbereiding en besluitvorming dat onmogelijk was met alleen menselijke verwerking Amsterdam, 16 januari 2026 \u2013 Salesforce (NYSE: CRM), wereldwijde leider in CRM, kondigt aan dat Agentforce 360 de institutionele kennis van het World Economic Forum zal activeren. 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