{"id":1173,"date":"2026-03-06T14:08:37","date_gmt":"2026-03-06T13:08:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=1173"},"modified":"2026-03-06T14:12:43","modified_gmt":"2026-03-06T13:12:43","slug":"salesforce-en-formule-1-lanceren-ai-agent","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/nl\/news\/press-releases\/2026\/03\/06\/salesforce-en-formule-1-lanceren-ai-agent\/","title":{"rendered":"Salesforce en Formule 1 lanceren AI agent die F1-fans tijdens grand prix races realtime uitleg geeft en vragen beantwoordt over de nieuwe regels"},"content":{"rendered":"\n<p>Aanstaande zondag, 8 maart, start de Formule 1 weer met de Grand Prix van Australi\u00eb. Formule 1 fans kunnen nu tijdens de race direct uitleg krijgen over de <a href=\"https:\/\/www.formula1.com\/en\/page\/2026-f1-regulations\">vernieuwde, technische reglementen<\/a> die dit jaar worden ge\u00efntroduceerd. <a href=\"https:\/\/www.salesforce.com\/nl\/\">Salesforce <\/a>&nbsp;en de&nbsp; <a href=\"https:\/\/www.formula1.com\/\">Formula 1 <\/a>&nbsp;lanceren een AI-agent die fans voorziet van realtime inzichten, de zogenaamde&nbsp; \u2018fan companion agent\u2019.<\/p>\n\n\n\n<p>Deze digitale assistent geeft fans tijdens de race direct uitleg via <a href=\"http:\/\/f1.com\">F1.com<\/a> over de nieuwe regels die dit raceseizoen gelden, zoals nieuwe technische eisen aan de auto, geen DRS meer en nieuwe regels voor de krachtbronnen.&nbsp; De uitleg wordt gegeven door gebruik te maken&nbsp; van betrouwbare F1-bronnen om heldere en toegankelijke antwoorden te geven op vragen over deze nieuwe regels. Daarnaast signaleert de agent vragen en thema\u2019s die bij veel mensen leven, zodat fans meteen worden voorzien van relevante en waardevolle inzichten.<\/p>\n\n\n\n<p>Bob Vanstraelen, CEO EMEA Noord bij Salesforce: \u201c43 procent van de fans is jonger dan 35 jaar. Zij willen niet door statische FAQ\u2019s scrollen, maar direct concrete antwoorden. Dat is precies wat deze AI-techassistent hen geeft.\u201d<\/p>\n\n\n\n<p>De nieuwe \u2018fan companian agent\u2019 is onderdeel van\u00a0 de verlengde meerjarige samenwerking tussen Salesforce en Formula 1. Met deze digitale assistent wil F1 de betrokkenheid van zijn 827 miljoen fans wereldwijd verder opschalen \u00e9n persoonlijker maken. Omdat 43% van de fans jonger is dan 35 jaar, groeit de behoefte aan directe, intelligente interactie in plaats van statische FAQ\u2019s. AI agents maken dit mogelijk en tillen de digitale fanbeleving naar een hoger niveau.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-full\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1174-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"775\" src=\"https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?strip=all&#038;quality=95\" alt=\"F1\" class=\"wp-image-1174\" srcset=\"https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png 841w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=300&amp;h=276 300w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=768&amp;h=708 768w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=264&amp;h=243 264w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=396&amp;h=365 396w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=678&amp;h=625 678w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=150&amp;h=138 150w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=209&amp;h=193 209w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/a><\/figure>\n<div id=\"1174-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"775\" src=\"https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?strip=all&#038;quality=95\" alt=\"F1\" class=\"wp-image-1174\" srcset=\"https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png 841w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=300&amp;h=276 300w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=768&amp;h=708 768w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=264&amp;h=243 264w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=396&amp;h=365 396w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=678&amp;h=625 678w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=150&amp;h=138 150w, https:\/\/www.salesforce.com\/nl\/news\/wp-content\/uploads\/sites\/25\/2026\/03\/image.png?w=209&amp;h=193 209w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>In de toekomst zullen Formula 1 en Salesforce samenwerken om de agent verder te ontwikkelen en de F1-fanbeleving nog verder te verbeteren. Nu <a href=\"https:\/\/www.salesforce.com\/nl\/agentforce\/\">Agentforce<\/a> al helpt bij het opschalen en verbeteren van de ondersteuning van de fanbeleving, kunnen fans zich verheugen op extra functies die de agent tot een uniek en centraal onderdeel van hun F1-ervaring zullen maken.Alle informatie over de nieuwe agent voor Formule 1 fans en de samenwerking tussen Formula 1 en Salesforce kun je <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\">hier<\/a> vinden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aanstaande zondag, 8 maart, start de Formule 1 weer met de Grand Prix van Australi\u00eb. Formule 1 fans kunnen nu tijdens de race direct uitleg krijgen over de vernieuwde, technische reglementen die dit jaar worden ge\u00efntroduceerd. Salesforce &nbsp;en de&nbsp; Formula 1 &nbsp;lanceren een AI-agent die fans voorziet van realtime inzichten, de zogenaamde&nbsp; \u2018fan companion agent\u2019. [&hellip;]<\/p>\n","protected":false},"author":665,"featured_media":1164,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[344,44],"sf_theme":[],"sf_topic":[],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[125,302],"sf_collection":[],"sf_visibility":[],"coauthors":[296],"class_list":["post-1173","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-product-2","sf_content_type-news-announcements-customer","sf_location-emea","sf_location-netherlands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce en Formule 1 lanceren AI agent die F1-fans tijdens grand prix races realtime uitleg geeft en vragen beantwoordt over de nieuwe regels - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce en Formule 1 lanceren AI agent die F1-fans tijdens grand prix races realtime uitleg geeft en vragen beantwoordt over de nieuwe regels\" \/>\n<meta property=\"og:description\" content=\"Aanstaande zondag, 8 maart, start de Formule 1 weer met de Grand Prix van Australi\u00eb. Formule 1 fans kunnen nu tijdens de race direct uitleg krijgen over de vernieuwde, technische reglementen die dit jaar worden ge\u00efntroduceerd. Salesforce &nbsp;en de&nbsp; Formula 1 &nbsp;lanceren een AI-agent die fans voorziet van realtime inzichten, de zogenaamde&nbsp; \u2018fan companion agent\u2019. 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