Prospect Activity Tracking

Don’t guess at your prospects’ interests and motivations — understand them with detailed prospect tracking.

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Get a 360-degree view of your prospects.

  • Paint a complete picture of prospect activity.

    See the pages your prospect has visited, files downloaded, email correspondence, and more — within the Pardot application, the CRM, or on your mobile device.

  • Turn cold calls into warm calls.

    Give sales the intel they need to reach out with relevant, personalized communications.

  • Identify qualified prospects.

    Easily pinpoint the leads that are taking high-value actions on your site, such as viewing your pricing page or downloading a buyer’s guide.


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