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Salesforce Consulting Partner Program: Maximize Growth in the New Agentic Era
Maximize growth through a simpler, more rewarding, and expertise-driven program that thrives on co-innovation and customer value.
Introducing the Reimagined Consulting Partner Program for the Agentic Era
We are defining the next era of partner growth for the agentic enterprise. Our radically simplified program removes complexity and empowers you to lead with expertise, and position you as trusted advisors —with focused enhancements across four core areas designed to accelerate growth and simplify execution.
Clear Tiering & Recognized Expertise
Advance via transparent frameworks that are focused on customer outcomes and expertise.
Streamlined Operations
Manage performance with real-time dashboards and tooling that reduces manual friction.
Expanded Product & Enablement Access
Deepen skills with more vouchers and demo orgs, plus additional product access.
Expanded Co-Sell & investment
Unlock growth with an expanded consumption fund to drive adoption and incentives thoughout the customer cycle.
Partnership Built for Business Impact
Replace generic tiers with specific competencies to signal the exact expertise customers want. Align with the customer's buying journey to boost AppExchange visibility, win bigger deals, and become a trusted advisor.
Pivot from one-time contracts to driving continuous customer impact. New consumption funds and incentives reward long-term adoption, ensuring you grow as your customers succeed with AI.
Deploy the agentic stack with confidence. We are investing in your technical success with expanded access to demo orgs and vouchers to help you enable your team.
We are stripping away the complexity of legacy partner tiers to focus on what truly matters: verifiable customer outcomes. By aligning our internal teams and global partners, we are ensuring that every partner is a trusted advisor.
Nick JohnstonSVP Global Consulting Partners & Partner Sales, Salesforce
Excel in the Agentic Era
Success depends on partners acting as trusted architects. We’re simplifying our program to focus on co-innovation and outcomes that drive your growth and scale.
1M
+
.
Partner certifications across the ecosystem
78
%
.
High usage customers engaged with consulting partners
$
6.93
.
For every $1 of Salesforce revenue, partners will generate $6.93 in revenue by 2028*
Source: IDC InfoBrief, sponsored by Salesforce: The Salesforce Economy Opportunity: Partner Businesses Headed into the Agentforce Era, #US53539225, July 2025
Customer Success Powered by Salesforce Consulting Partners
E-Book
Partners Help Customers Thrive in the Agentic Era
Check out our ebook to discover how partners are already using the tools and expertise to drive growth with customers.
From the very beginning, Rosetree took the time to truly understand our business needs and priorities, and they acted quickly and thoughtfully on all feedback. The solution they delivered was not only innovative but also tailored to our unique requirements, with the flexibility to evolve as our needs grow.
George PokornySenior VP of Global Customer Success, OpenTable
Sign Up as a Salesforce Partner
The approval process includes five steps to ensure candidates are well-qualified and set up for success within the Salesforce ecosystem.
Sign Up as a Salesforce Consulting Partner
Sign up for the Salesforce Partner Community to begin the application process and fill out the questionnaire, and the Entity at a Glance packet (if applicable)
The application will undergo a business review by our Partner Operations team, and Partner Account Management team where applicable.
The application will undergo a compliance review by our Legal team.
Once the application has passed legal review, the partnership will be activated.
What's Next?
This process can last several weeks. We appreciate your patience, as we uphold trust as our #1 Salesforce value.
Looking for instructions to become an ISV partner?
Check them out here>Frequently Asked Questions
After submitting your application by signing up for the Partner Community, you'll receive a Due Diligence Questionnaire to fill out and send back. Then your application will undergo a Partner Operations review and be passed to our Legal team for a final sign off. Once these approvals are complete, your partnership will be activated and your company will be a Provisional Partner.
After your partnership has been activated, you will be placed on an onboarding journey to help you reach the Registered partner tier.
Successful partners build Salesforce practice plans around their domain expertise and are backed by investment and execution. Get inspired by their stories here.
Partnerblazer is a Slack workspace with 12,000+ partner professionals where they connect with peers, Salesforce professionals and other resources. App Exchange is the single source of partner discovery, where you can list your solutions and reach more customers.