Headless 360

Messaging Copy Blocks

Stop drafting from scratch. These modular blocks provide the narrative foundation for your Headless 360 campaign. This kit includes AI accelerators, which are pre-built prompts designed to help you instantly verticalize this copy for your specific customers and industry needs.

Quick start

  1. Select: Choose a copy block below that fits your channel (25, 50, or 100 words).
  1. Localize: Use the AI accelerators section to adapt the copy for your specific vertical or persona.
  1. Distribute: Add the customized copy to your campaign assets and go live.

Messaging Copy Blocks

Block Type Copy
25 words:
High-velocity interest: Ideal for social headers, LinkedIn posts, or quick intros.
Meet your humans and agents wherever they work. Headless 360 turns your Salesforce platform into a programmable engine for any app or agent.
50 words:
The "Elevator pitch": Designed for newsletters, executive summaries, or email openers.
Meet your humans and agents wherever they work. With Headless 360, your Salesforce data, logic, and flows become accessible as APIs, MCP tools, and CLI commands; deployable to Slack, Teams, or any custom app. Or pair with Agentforce Experience Layer: one definition, every surface. [Partner name] puts Headless 360 to work for your business.
100 words:
The "Anchor": Purpose-built for landing pages, blog introductions, or detailed outreach.
Meet your humans and agents wherever they work. Salesforce holds your most critical data, business logic, and flows. With Headless 360, all of it becomes accessible wherever work happens: to any app, any agent, any surface. Headless 360 exposes your data, logic, and flows as APIs, MCP tools, and CLI commands; deployable to Slack, Teams, or any custom app. No proprietary UI required. No browser dependency. Or pair with Agentforce Experience Layer to surface those experiences natively: one definition, every surface. [Partner name] puts Headless 360 to work for your business.

Use these prompts to adapt the core messaging to your specific vertical.

How to use (The CAO framework):

  1. Output: [Paste the block from above].
  1. Context: "We are a Salesforce Partner in [Industry]."
  1. Action: "Rewrite this copy block for [Persona]."

Messaging AI Accelerators

Accelerator focus AI accelerator
Industry focus You are a B2B technology copywriter specializing in Salesforce platform solutions. Your task is to rewrite the following 100-word narrative for [INDUSTRY: e.g. Financial Services, Healthcare, Retail, Manufacturing], replacing the generic pain points with industry-specific challenges and outcomes. Keep [Partner name] as the strategic implementation partner throughout. Use the Headless 360 narrative as the architectural foundation — the shift from browser-dependent workflows to API-first, agent-ready experiences. Do not rename or abbreviate "Headless 360." Do not make specific licensing or pricing claims; do not imply any capability is free or included without qualification. Retain the closing line: Headless 360 is the one platform that works wherever your humans and agents work. Stay within 100 words.

Copy block to rewrite:
[PASTE 100-WORD COPY BLOCK HERE]
Pivot for technical personas You are a technical B2B copywriter writing for a [PERSONA: e.g. Developer, Solutions Architect, CTO, Platform Engineer] audience. Rewrite the following 50-word block for this persona. Lead with the "No Browser Required" narrative as the core framing — do not replace it with a different hook. Emphasize open access to Salesforce data, business logic, and flows via APIs, CLI, and open developer frameworks (React, Angular, Vue); do not use internal acronyms or field-only terminology. Keep [Partner name] as the implementation partner; Salesforce and Headless 360 are the platform and capability. If referencing Agentforce Experience Layer, frame it as a pairing opportunity only — not as an included entitlement. Do not make licensing or pricing claims. Stay within 50 words.

Copy block to rewrite:
[PASTE 50-WORD COPY BLOCK HERE]
Challenge-Led AI Strategy You are a B2B copywriter crafting provocative, challenge-led hooks for [PERSONA: e.g. CIO, VP of IT, Head of Digital Transformation, Enterprise Architect] in the [INDUSTRY: e.g. Financial Services, Healthcare, Retail, Manufacturing] sector. Rewrite the following 25-word hook by leading with a specific customer pain point — stalled AI pilots, hallucinations, or lack of trusted data. Do not open with a product name. Position [Partner name] as the trusted implementation partner and Headless 360 as the architectural foundation. Use "programmable engine" or "production-ready engine" as the positioning label; do not introduce unlaunched or unvalidated brand labels. Do not make licensing or pricing claims. Stay within 25 words.

Copy block to rewrite:
[PASTE 25-WORD COPY BLOCK HERE]

Go to Slackbot

You can use Slackbot to customize this content to fit your business.
Here's how to get started:

  • Paste in any copy block from this kit and ask Slackbot to rewrite it for you.
  • Open Slack and click Slackbot in your sidebar (or search for it in the search bar).
  • Start a DM and ask it to help you tailor the campaign copy. Use the AI accelerators (prompts) to describe your audience, industry, value proposition, etc.