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Slack

The future of workplace communication and efficiency lives in Slack, where humans and agents can work together.

Your customers need Slack now. You can be the ones to help them integrate it into their workflows. This kit gives your team everything needed to share this message across all channels.

In this interview, Andrew Gothelf (Senior Director, Partner Marketing, Salesforce) sits down with Elaine Wu (Director, Product Marketing, Slack) to walk consulting partner marketers through the latest Slack messaging and positioning. Topics include:

  • The shift from "chat tool" to the multiplayer work OS where AI works
  • How Slack serves as the system of engagement for the agentic enterprise
  • The "2% of AI spend" framing for CIO/CTO conversations
  • How to position Slackbot as an AI teammate - not just a feature
  • Handling the Microsoft Teams objection with a "wiring decision" narrative
  • Data privacy & AI governance in Slack
  • Where partners should start: line-of-business and industry use cases
  • Resources available in the Slack Campaign Kit

Watch now!

Select a GTM asset below to begin your launch

Want to customize your content further? Collaborate with Slackbot in Partnerblazer.

Partnerblazer is our Slack community built for Salesforce Consulting Partner Marketers. Once you have your kit content, Partnerblazer gives you a direct line to Slackbot — Salesforce's AI assistant — to take your customization even further.
Slackbot lets you move at the speed of your campaign. Partners have used it to verticalize a single copy block for five different industries in the time it would have taken to brief an agency on one.

How partners use Slackbot with these kits:

  1. Grab any copy block from the kit and paste it directly into a Slackbot DM.
  2. Use the AI Accelerator prompts to tell Slackbot your industry, persona, and specific pain points.
  3. Get a customized version in seconds and then iterate until the message is exactly right for your audience.

No agency, no turnaround time — just on-brand, on-message content ready to activate.